January 2017
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This research is qualitative research with the purpose to study the meaning of signs and Roman Catholic symbols used for corporate logo design. Upon this article, the researcher will analyze and interpret the meaning of faculty of business administration (Martin De Tour School of Management and Economic) which were derived from idea gathering over symbol selection based on the interview of Rev. Bro. Dr. Prathip Martin Komolmas, President Emeritus of Assumption University of Thailand, who laid Assumption University foundation. Apart from the interview, the researcher also analyzed from additional search data. The findings show that the hidden meaning in the emblem of the faculty of business administration was inspired by Christian art which can be found in artwork documents related to Christianity. It was also influenced by concepts with a relationship to history of Assumption University foundation and Christianity-Roman Catholicism which had begun to spread across Thailand by a missionary group led by Bro. Martin de Tours from France. The research can be concluded that the meanings of faculty emblems at Assumption University were conceptually derived from and influenced by Christianity-Roman Catholicism. In addition, some were inspired by the arrival of missionaries who laid the groundwork for education in Thailand.