C. Kendrick Gibson’s scientific contributions

... Mission statements are documents summarizing the core values and strategies of an organization (Baetz and Bart 1996). The mission statement is an important factor in the strategic management also due to its visibility and public accessibility (Cochran et al. 2008). Overall, it provides guidance towards the orientation and goals of an organization, bearing the potential to influence its effectiveness (Desmidt and Prinzie 2009). ...

Reference:

MISSION STATEMENT ACCOMPLISHED: PROMISES AND CHALLENGES IN USING E-PARTICIPATION FOR MISSION STATEMENT DEVELOPMENT

... Having adaptive business strategies and policies allows businesses to respond quickly to these changes and remain relevant in the market. The right business strategy and policy enable companies to gain a competitive advantage by leveraging digital technology to enhance operational efficiency and expand markets Wei et al., 2023;Safian et al., 2022;Muhammadin et al., 2020;Rustandi, 2020;Kim, 2019;Todorov & Akbar, 2018;Gumerov et al., 2014;Basuony, 2014;Halal, 1984;Cochran et al., 1970). ...

Reference:

Understanding Business Strategy and Policy