Bridget Kelly’s research while affiliated with University of Wollongong and other places

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Publications (212)


Stakeholder perspectives of an experiential learning program at a children’s museum to promote healthy eating and physical activity
  • Article
  • Full-text available

April 2025

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23 Reads

BMC Public Health

Sumantla Devi Varman

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Bridget Kelly

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Background Encouraging healthy eating and physical activity in children has long-term benefits for their health and development, however many do not meet the requirements for fruit and vegetable consumption, or physical activity. Experiential learning (EL) has been shown to improve children’s healthy eating and physical activity-related knowledge, attitudes, and behaviour. Children’s museums provide opportunities for hands-on EL activities that can engage families. This study examined stakeholder perspectives on the perceived feasibility, acceptability, fidelity and impact of an EL health-promoting program in a children’s museum. Methods A qualitative case study was conducted at the Early Start Discovery Space, a university-based children’s museum, in Australia. The study involved implementing a 4-week Healthy Living program comprising EL activities related to food and movement for children aged 0–10 years. Perceived feasibility, acceptability, fidelity and impact were assessed through focus groups and observations. Focus groups (23 participants, 17 caregivers and 6 museum staff) were conducted post-implementation. Focus groups were audio-recorded, transcribed verbatim and analysed using thematic analysis. 15 HL sessions were observed throughout implementation. Results Stakeholders perceived that the HL program was feasible and acceptable. As a result of consultation between researchers and museum staff, the HL program was easily implemented in the museum. Stakeholders suggested that children and their carers enjoyed the HL activities and were engaged in the HL activities. Aspects of fidelity were explored and showed that most sessions were delivered as intended, however, the delivery of the key messages was suboptimal. Perceived changes in children’s knowledge, attitudes behaviour relating to healthy eating and physical activity were minimal. Conclusions Key stakeholders (museum staff and caregivers) provided insights regarding perceived feasibility and acceptability of the HL program delivered in the children’s museum. Preliminary findings highlight the potential of children’s museums as a setting for EL health eating and physical activity programs. Further, this study highlights the significance of stakeholder engagement, collaboration, and incorporation of hands-on and enjoyable activities to promote healthy habits in children. Future studies, with larger sample sizes, should be conducted to extend the results from this study.

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Web-Based Tool for Australian Family Day Care to Promote Healthy Lifestyles: Randomized Controlled Trial

March 2025

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1 Read

Food and physical activity environments in family day care can be improved to better support healthy behaviors. A 6-month two-arm parallel randomized controlled trial evaluated the effectiveness of a web-based tool to promote healthier practices through quality improvement planning among Australian service providers and their educators. Service providers were randomized 1:1 into the intervention group (using the tool for a minimum of 1 month alongside regular quality improvement plan processes) and control group (regular quality improvement plan processes). The primary outcome of change in the quality of the improvement plan (in relation to the incorporation of healthy practices) was assessed using a checklist designed specifically for the study. Secondary outcomes were self-ratings of awareness and knowledge of various topics assessed using a 5-point Likert-type scale. Eight service providers and 22 educators participated (four service providers and 10 educators in the intervention group; four service providers and 12 educators in the control group). Intention-to-treat analyses found significant change in quality of the revised improvement plan for the intervention group. The intervention group showed an increase in self-rated awareness and knowledge on healthy practices and National Quality Standards, and confidence in identifying priority areas. This is the first-known web-based tool designed specifically for family day care to promote healthier practices. There are several opportunities for the tool to be embedded in practice, including delivery of the tool as part of support programs or training. This trial is registered with Australian New Zealand Clinical Trials Registry (ANZCTR) ACTRN12623000369628.



Impacts of unhealthy food marketing on Thai children aged 6-18 years.
Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey

January 2025

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45 Reads

The objective of this study was to examine associations between children’s exposure to food marketing and their liking, purchase and consumption of unhealthy foods in Thailand. A face-to-face cross-sectional survey was conducted with a nationally representative sample of 4,117 Thai children aged 6–18 years. Ordinal logistic regression models were applied to determine the association between marketing exposures and liking, purchase and consumption of unhealthy foods. Of all children, 78.8% reported seeing cartoons on food packaging in the past week, while 72.5% had seen a celebrity or online influencer endorses a product. Most children (84%) reported being exposed to marketing for unhealthy foods through social media in the past week. Exposure to unhealthy food marketing was positively associated with children’s preferences for, and purchases and intakes of, unhealthy foods. Comprehensive regulations are required in Thailand to limit children’s exposure to, and the persuasive power of, unhealthy food marketing.


Development and formative evaluation of website‐based tool to support healthy lifestyles in family day care

January 2025

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12 Reads

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1 Citation

Health promotion journal of Australia: official journal of Australian Association of Health Promotion Professionals

Issue Addressed Nutrition and physical activity practices in Australian family day care are suboptimal. A web‐based tool was co‐developed with family day care service providers and educators, health promotion staff and the New South Wales Ministry of Health to promote healthier nutrition and physical activity practices through an existing quality improvement process. Methods Formative evaluation was conducted in January–February 2023. An online survey included 13 questions relating to content, language, structure, ease of usage and participant satisfaction. Questions used Likert scales to rate participants' experience from poor to excellent. Tool usage data were extracted from the website to reflect user activity. Service providers ( n = 3) and educators ( n = 9) tested the tool for 4 weeks. Results Survey questions were grouped into measures of perceived convenience, difficulty and helpfulness. All participants chose a rating of ‘good’ or ‘excellent’ across all questions, with a higher proportion of participants rating the questions as ‘excellent’. All participants used the tool at least once. Perceived value of research was the main theme that emerged from the open text feedback. Conclusions Results suggest that the tool was feasible, easy to use and relevant to practice. So What? This is the first known tool designed for family day care to promote healthier nutrition and physical activity practices through an existing quality improvement process to implement change. An efficacy trial will follow to evaluate effectiveness. The tool is predicted to serve as a platform for identifying gaps between policy and practice and for facilitating practice improvements.


Characteristics of 1261 Facebook and Instagram posts of 15 major food and beverage companies in Singapore
Characterizing the extent and nature of digital food and beverage marketing in Singapore - a descriptive study

December 2024

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85 Reads

Public Health Nutrition

Objective To characterize the nature of digital food and beverage advertising in Singapore Setting Food and beverage advertisements within 20 clicks on top 12 non-food websites and all posts on Facebook and Instagram pages of 15 major food companies in Singapore were sampled from January 1 to June 30, 2018. Design Advertised foods were classified as being core (healthier), non-core or mixed-dishes (example burger) using the WHO nutrient profile model and national guidelines. Marketing techniques were assessed using published coding frameworks. Participants: NA Results Advertisements (n=117) on the 12 non-food websites were largely presented as editorial content. Food companies posted twice weekly on average on social media sites (n=1261), with eatery-chains posting most frequently and generating largest amount of likes and shares. Key marketing techniques emphasized non-health attributes for example hedonic or convenience attributes (85% of advertisements). Only a minority of foods and beverages advertised were core foods (non-food website:16.2%; social media: 13.5%). Conclusions Top food and beverage companies in Singapore actively use social media as a platform for promotion with a complex array of marketing techniques. A vast majority of these posts were unhealthy highlighting an urgent need to consider regulating digital food and beverage advertising in Singapore.





Nutrition and physical activity practices in family day care: A cross-sectional survey of Australian family day care educators

August 2024

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9 Reads

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1 Citation

Health promotion journal of Australia: official journal of Australian Association of Health Promotion Professionals

Issue Addressed Munch & Move is a New South Wales (NSW) Ministry of Health program offering family day care (FDC) educators training to support children's healthy behaviours. This study examined educators' nutrition, physical activity and screen time practices and relationships between Munch & Move training and professional development (PD) on these practices. Methods NSW FDC educators ( n = 186) completed an online survey from July 2020–June 2021. Differences between groups based on Munch & Move training (trained; not trained) and PD (those who completed PD ≥1 time per year; those who completed PD <1 time per year or never) were tested using bivariate analyses. Results A significantly higher proportion of educators trained in Munch & Move offered information to families regarding food serving sizes, nutrition policies, and children's physical activity and screen time. Over one‐third in both groups did not meet the guideline of no screen time for children under 2 years old. Compared with those who completed PD ≥1 time per year, a significantly higher proportion of educators who completed PD <1 time per year or never did not provide families with nutrition guidelines or resources. Conclusions Educators trained in Munch & Move , and those who completed PD more frequently, demonstrated better nutrition, physical activity and screen time practices in several areas. So What? This study demonstrated benefits of the Munch & Move program, implemented with support from Local Health District health promotion officers, and highlighted key areas for improvement in healthy practices in FDC.


Citations (65)


... Clear and measurable goals will provide the right direction for companies in designing marketing strategies. Furthermore, the strategies designed must be able to support the achievement of these goals, using the STOP (Segmenting, Targeting, Online Value Proposition, and Positioning) and SIT (Sequence or Stage, Integration, and Tools) approaches to assess the effectiveness of marketing strategies (Dolega et al., 2021;Driessen et al., 2024;Kitsios et al., 2021). By systematically following the stages of SOSTAC, companies can improve the effectiveness of marketing communications and achieve the desired results. ...

Reference:

Implementing SOSTAC Model for Marketing Communication Strategy: A Case Study of Assalam Hypermarket
Parents’ perceptions of children’s exposure to unhealthy food marketing in digital and retail environments
  • Citing Article
  • June 2024

Appetite

... As many consumers struggle to maintain a healthy diet, health authorities seek ways to facilitate food choices that align with nutritional recommendations (Kelly et al., 2024). Likewise, food marketers cannot ignore consumer health. ...

The Potential Effectiveness of Front-of-Pack Nutrition Labeling for Improving Population Diets
  • Citing Article
  • June 2024

Annual Review of Nutrition

... The effect of nutrition and health claims on the perceived healthiness of foods has been extensively studied. A recent systematic review concluded that RCT evidence "suggests that claims likely increased consumer perceptions of food healthfulness and increased choice and purchases of labeled foods (both moderate certainty), irrespective of nutritional quality" [9]. However, the evidence on the effect on diet is of very low certainty [9]. ...

The Potential Effectiveness of Nutrient Declarations and Nutrition and Health Claims for Improving Population Diets
  • Citing Article
  • June 2024

Annual Review of Nutrition

... The questionnaire was developed in Thai language based on previous international surveys examining the impacts of food marketing on children's diet-related outcomes, and the survey development has been described elsewhere (Jindarattanaporn, Kelly, Punpuing, et al., 2024b). The questionnaire included measures of the following variables. ...

Development of a questionnaire for assessing the impact of children’s food marketing exposure on diet-related outcomes

... Screen recording allows for a holistic observation of user behaviours, providing a nuanced understanding of the decisionmaking process in real-time, navigation patterns, and temporal aspects of online engagement (41) . This aligns with recent research emphasizing the importance of real-time data capture in the digital realm (22,29,(41)(42)(43) to comprehensively map user's actual exposure to, and engagement with, online marketing strategies. In our study, all participants expressed a high level of user-satisfaction in applying the screen recording methods to capture their food purchase journey using an OFD service. ...

Unhealthy Food and Beverage Marketing to Children in the Digital Age: Global Research and Policy Challenges and Priorities
  • Citing Article
  • April 2024

Annual Review of Nutrition

... The large and accumulating global body of evidence shows that exposure to food marketing is significantly associated with children's food intake, choices and preferences (Boyland et al., 2022). Previous research from Thailand has demonstrated high prevalence of unhealthy food marketing on television, social media and in schools but few studies have examined the impact of food marketing on Thai children (Jaichuen, 2016;Jaichuen et al., 2018Jaichuen et al., , 2019Jindarattanaporn, Kelly, & Phulkerd, 2024a). Only one previous study investigated the impact of snack advertising on television on children's diet-related outcomes but this study found that there was no association between exposure to snack advertising on television and snack consumption among Thai children aged 10-12 years (Wanthanasiri et al., 1993). ...

A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022

Globalization and Health

... Information from food marketing can also be processed rationally through the reflective system to make inferences about products (Strack and Deutsch 2004). Through these two pathways, exposure to food marketing can encourage product purchase and consumption (Kelly et al. 2024). ...

Testing a conceptual Hierarchy of Effects model of food marketing exposure and associations with children and adolescents' diet-related outcomes

Public Health Nutrition

... A review and meta-analysis of school-based nutrition programs found that experiential learning (EL) approaches that incorporated hands-on activities were effective in improving children's knowledge, preference, and consumption of vegetables in primary school children [10]. Additionally, two recent systematic reviews have explored the characteristics and outcomes (behaviour, attitudes and knowledge) of EL interventions on the promotion of healthy eating [11] and physical activity [12]. Varman et al., [11] showed that EL nutrition interventions were more likely to be effective in promoting healthy eating in primary school-aged children if they involved a combination of EL activities, such as food preparation/cooking, tastetesting, role-playing and gardening. ...

The effect of experiential learning interventions on physical activity outcomes in children: A systematic review

... Including researchers and DS staff in the development team was important to increase the likelihood of successful implementation and sustainability [24]. The program was informed by formative research, which included: (1) two systematic literature reviews examining the effects and characteristics of experiential learning-based interventions on healthy eating [11] and physical activity [12], and stakeholder consultations with caregivers who attended the DS with their child and DS staff [25], as well as recent nutrition and physical activity recommendations for children [26,27]. The HL program comprised a bank of EL activities focused on healthy eating and physical activity which could be easily integrated into the regular schedule of the DS which were implemented daily for four weeks by the DS staff. ...

An Experiential Learning Program to Promote Healthy Eating and Physical Activity at an Australian Children’s Museum: Formative Research with Caregivers and Staff
  • Citing Article
  • August 2023

... The Chilean experience underscores the importance of continuous data generation based on assessing policy compliance and enabling policy enforcement (Kelly et al. 2023). It also highlights the need to evaluate the impact of the policy on reducing children's exposure to food marketing and its persuasive power. ...

Contemporary Approaches for Monitoring Food Marketing to Children to Progress Policy Actions

Current Nutrition Reports