Branston Katherine's scientific contributions

Publication (1)

Article
Social good networks are online networks that connect non-profit organisations and causes with the public. A term coined by the researchers, social good networks have recently emerged as part of a larger e-philanthropy trend. With scant research on this specific area of e-philanthropy, little is known about social good networks and their potential...

Citations

... Messages in this category either directly asked for a donation or asked followers to support companies that were donating a percentage of their sales. As cited by Sura et al., (2016), Branston and Bush (2010) have stated that interactive features are necessary in order to retain a relationship with online audiences beyond information dissemination. However, in sustaining the audience and existing donors, communication itself is not enough, thus SNS features for fun and joy such as interactive games, photo sharing, and special events are needed (Wong and Jussof, 2011). ...