Borui Xu’s research while affiliated with Beijing University of Posts and Telecommunications and other places

In the rapidly evolving landscape of business-to-business (B2B) marketing, the integration of digital strategies has become essential for promoting advanced technologies. This paper focuses on efficient digital strategies for promoting radar products in the B2B market. This study puts forward its current trends and analyzes its challenges, pointing out that while there are extensive segmentation and needs of the radar B2B market, marketing high-tech products like radar technology involves distinct challenges that need specialized digital strategies. For one thing, the technical complexity of radar products requires specialized knowledge to convey its benefits to potential buyers in the B2B market. For another, B2B sales cycles involve multiple decision-makers, often requiring demonstrations, pilot projects, and continuous dedication to establish long-term trust. Based on these, this study identifies several key digital marketing tactics, such as content marketing, Search Engine Optimization (SEO), social media engagement, email marketing, digital advertising and real-time analytics to enhance radar products brand visibility in the B2B market. Empirically, the results provide valuable digital marketing insights for high-tech companies, especially for radar products in the B2B sector.