Blanca Hernández Ortega's research while affiliated with University of Zaragoza and other places

Publications (23)

Article
Purpose The purpose of this paper is to explore the role of emotions in developing customer engagement and brand image during virtual service interactions. The authors explore the concept of engagement platforms (EPs) and how their extrinsic characteristics or cues (i.e. C2C interactions–and personalization-related cues) originate both non-transact...
Article
El Espacio Europeo de Educación Superior (EEES) sitúa al estudiante en el centro del proceso de enseñanza-aprendizaje y persigue que este desarrolle una serie de competencias genéricas y específicas. El presente trabajo tiene como objetivo analizar en qué medida la integración de los sistemas de mandos de respuesta en la metodología docente de una...
Article
Full-text available
Conocer cómo se comporta el consumidor en los entornos virtuales es fundamental para potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficaces en la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivo conocer la importancia de la cultura en el comportamiento de compra on...
Article
It is fundamentally important to understand the ways in which consumers behave in virtual environments in order to encourage the development and implementation of marketing strategies that are effective in marketing goods and services on the internet. the object of this study is to understand the significance of culture in individual online purchas...
Article
p class="REDUTEXTORESUMEN">El nuevo modelo educativo resultante de la adaptación al Espacio Europeo de Educación Superior (EEES) presenta retos importantes para la universidad del siglo XXI. Entre ellos, destacan la necesidad de potenciar la adquisición de competencias específicas y genéricas entre los alumnos, y la de promover un aprendizaje activ...
Article
Purpose – The purpose of this paper is to analyze the adoption of IP Television (IPTV) as a distribution channel. The authors test the effects of its features, such as personalization and interactivity, on users' perceived control and satisfaction with their purchase experience. The authors also analyze the purchase process of news‐on‐demand packag...
Article
Introduction. This paper analyses the influence of some factors related to the quality of Website design on Web traffic. The factors considered are Internet findability, access speed, usability, content quality, interactivity and transactional capacity. We study the e-banking sector in Spain. Methodology We analyse commercial and saving banks. The...
Chapter
The objective of this work is to analyse the importance of firms’ previous experience with different information technologies (Internet, electronic data interchange (EDI)) in their implementation of e-Customer Relationship Management (e-CRM) and B2B. Moreover, we also study the role of e-CRM in B2B development. The results show that experience with...
Chapter
The objective of this work is to analyse the importance of firms’ previous experience with different information technologies (Internet, electronic data interchange (EDI)) in their implementation of e-Customer Relationship Management (e-CRM) and B2B. Moreover, we also study the role of e-CRM in B2B development. The results show that experience with...
Article
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demograp...
Article
The objective of this work is to analyse the importance of firms’ previous experience with different information technologies (Internet, electronic data interchange (EDI)) in their implementation of e-Customer Relationship Management (e-CRM) and B2B. Moreover, we also study the role of e-CRM in B2B development. The results show that experience wi...
Article
The aim of this paper is to analyse the level of development reached by some Information and Communication Technologies (ICT) such as web pages, e-mail, EDI, and business management software in the business world. To this end, we have concentrated on the business behaviour of the service sector. Nevertheless, the technological development demanded...
Article
Full-text available
The aim of this paper is to analyse the level of development reached by some Information and Communication Technologies (ICT) such as web pages, e-mail, EDI, and business management software in the business world. To this end, we have concentrated on the business behaviour of the service sector. Nevertheless, the technological development demanded...
Article
Purpose The objective of this study is to analyse the influence exerted by technological compatibility upon the intensity of use of the new online management programs made by information technology (IT) sector (new technology companies). Design/methodology/approach The concept of perceived compatibility, first defined by Rogers, has been adapted t...
Article
Full-text available
Information technologies (IT) have become a fundamental business tool for the adequate development of corporate activity. Thus, the principal objective of our study is to analyse the motivations which explain the acceptance of business management software. To this end, we have applied a Technology Acceptance Model (TAM) in a sample of entities whic...
Article
Purpose The main objective of the current work is to analyse the importance of the moderating effect of industry type on technological firms' behaviour and on the acceptance of online business management applications. Design/methodology/approach The conceptual model, based on a technology acceptance model (TAM), has been tested across structural e...
Article
El propósito del presente artículo es analizar las diversas motivaciones que incentivan al consumidor, en la elección de una tarifa y de un operador en el mercado de la telefonía móvil. Variables como la aversión al riesgo, la experiencia, las expectativas, los conocimientos, la publicidad y las promociones (entreotros) influyen en el proceso de to...
Article
A pesar de que la implantación de las nuevas tecnologías de la información (TIC) supone una atractiva oportunidad para la empresa, su tasa de adopción sigue siendo lenta. El presente artículo analiza, a través de las variables recogidas en la literatura como antecedentes de la implantación de tecnología, la intensidad de uso de los nuevos programas...
Article
El presente trabajo analiza la tasa de adopción de diferentes tecnologías de la información efectuada por las empresas en el desarrollo de su actividad, diferenciando entre unas compañías que pertenecen a industrias denominadas tradicionales y aquellas otras inherentes al nuevo sector de las telecomunicaciones (sector TIC). Para ello, se ha asumido...
Article
Introduction. This paper analyses the influence of some factors related to the quality of Website design on Web traffic. The factors considered are Internet findability, access speed, usability, content quality, interactivity and transactional capacity. We study the e-banking sector in Spain. Methodology We analyse commercial and saving banks. The...

Citations

... Ello es tanto más preocupante en cuanto que la prensa puede constituir un recurso particularmente útil para responder al problema de la falta de interés hacia los estudios científicos, que ha sido puesto en evidencia por numerosas investigaciones (Fraser, 1994;Simpson et al., 1994;Rocard et al., 2007;Mueller & Tippins, 2012). Efectivamente, dado que una de las razones que contribuyen al desinterés hacia los estudios de ciencias por parte de los jóvenes estriba en la presentación de conocimientos descontextualizados, los medios de comunicación, y particularmente la prensa pueden resultar un recurso muy valioso para mostrar una ciencia y una tecnología contextualizadas socialmente, potenciando el desarrollo de habilidades y actitudes críticas (Calero, Vilches y Gil Pérez, 2013;Buil, Hernández y Sesé, 2013). ...
... Acerca da Tecnologia, a baixa complexidade tecnológica encontrada está conforme as necessidades do setor de atuação, que por ser de base tradicional como é o metal-mecânico, demanda uma menor necessidade para a inovação e o emprego de novas tecnologias (ORTEGA; MARTÌNEZ;HOYOS, 2007). ...
... ‫لى‬ ‫العميل‬ ‫ارتباط‬ ‫ـير‬ ‫ويش‬ ‫الشـركة‬ ‫مع‬ ‫للعميل‬ ‫والعاط،ي‬ ‫والمعرفي‬ ‫ـلوكي‬ ‫الس‬ ‫ـال‬ ‫االتص‬ (Taher& Saleh, 2020;Omar et al.,2017;Chathoth et al.,2016;Raeisi & Lingjie, 2017) ‫الشــــراء‬ ‫عمليــة‬ ‫يتجــاوز‬ ‫ي‬ ‫والــ‬ (Cheung et al.,2020;O'Brien et al.,2015;Afi & Ouiddad, 2021 ( Cheung et al.,2020;O'Brien et al.,2015;Afi & Ouiddad, 2021 ) ‫العميل‬ ‫ارتباط‬ ‫ن‬ ‫ب‬ : " ‫مظهر‬ ‫ـراء‬ ‫الشـ‬ ‫عملية‬ ‫يتجاوز‬ ‫ي‬ ‫وال‬ ‫ـركة‬ ‫الشـ‬ ‫عالمة‬ ‫تجاا‬ ‫ـلوكي‬ ‫السـ‬ ‫العميل‬ " ، ‫عرف‬ ‫كما‬ (Taher& Saleh, 2020; Omar et al.,2017;Chathoth et al.,2016;Raeisi & Lingjie, 2017) ‫ن‬ ‫ب‬ : " ‫الشركة‬ ‫مع‬ ‫للعميل‬ ‫والعاط،ي‬ ‫والمعرفي‬ ‫ال،علي‬ ‫االتصال‬ " ، ‫عرف‬ ‫وقد‬ ‫ا‬ ‫ل‬ ‫ـ‬ ‫أياـ‬ ‫كل‬ ‫من‬ (Cheung et al., 2021;Zou et al.,2021;Dessart et al.,2015;Yen et al.,2020) (Shin, 2020;Yen et al.,2020 ;Moussafir & Qmichchou, 2021;Radeswandri & Ginting, 2020;Liu, 2018 ;Cheung et al., 2020 ;Wajid et al., 2019;Molinillo et al., 2020;Omoifo, 2020;Algharabat, 2018;France et al.,2018;Wallace et al.,2021;Rather, 2021;An& Han, 2020;Mulyana et al.,2019;Alimamy & Nadeem, 2021;Chen, & Wang, 2016;France et al.,2015;Brodie et al., 2011;Chahal & Rani, 2015;Dolan et al.,2019;Markard& Holt, 2003;Jaakkola & Alexander, 2014;Thompson & Malaviya, 2013;Raeisi & Lingjie, 2017;Moura, 2018;Dolan et al., Cheung et al.,2020;Nadeem et al.,2021;Cheung et al.,2021;Zhang et al.,2017;Brodie et al.,2013;O'Brien et al.,2015;Behnam et al.,2021;Brodie et al.,2011;Hollebeek et al.,2014;Kosiba et al.,2018;Molinillo et al.,2020;Taher & Saleh, 2020 (Hussain et al.,2022;Omar et al.,2017;Kunja & Acharyulu, 2018;Blasco-Arcas et al.,2014;Algharabat, 2018;See-To & Ho, 2014;Phan et al.,2018 (Corkum et al.,2021;Carlson et al.,2019a;Algharabat, 2018;Sijabat et al.,2020;Blasco-Arcas et al.,2016;Papagiannidis et al.,2013;Hsieh & Chang, 2016;Carlson et al.,2019b;Kaveh et al.,2020 ‫يشير‬ (Cheung et al.,2021;Cheung et al.,2020;Tho et al.,2017 ;Kim et al.,2012;Hellier et al.,2003 ;Roozy et al.,2014 Nadeem et al.,2021;AbdelAziz et al.,2021;Behnam et al.,2021;Cheung et al.,2021;Hollebeek et al.,2014;Cheung et al.,2020) ‫خلق‬ ‫في‬ ‫المشــاركة‬ ‫القيمة‬ -Duarte et al., 2022;Chan et al., 2014 ;Islam & Rahman, 2017;Solem, 2016;Wirtz et al.,2013 ...
... Para ello, se han planteado herramientas y estrategias didácticas que promueven la participación activa y autónoma del alumnado en su proceso de aprendizaje. Estos cambios metodológicos pueden apoyarse en el uso de las TIC como soporte en el proceso de enseñanza-aprendizaje (Buil, Hernández Ortega & Sesé, 2014). ...
... According to Ortega et al. (2020), they indicate that cultural factors are significant and influence the rate of entrepreneurship, which plays an important role in the economic development of countries, so culture has an impact on business efficiency. Likewise, Sanz et al. (2014), impacts on the purchase channel, in addition to the comparison of the cross culture of the countries of Mexico and Spain helps in the identification of the different variables that represent a greater impact on consumer behaviour, this according to the country to which the user belongs. ...
... For this reason it is essential to understand how it does so in order to enhance the strategies to be carried out (Sanz-Blas et al., 2014). Based on this, the following hypothesis can be established: ...
... Improving the adaptability to technology embedding enhances the relationship between resource empowerment and innovation performance. Technology compatibility is represented by technology similarity, knowledge similarity, and technology application similarity, etc. [69]. Only with similar digital resources among innovation actors or stakeholders can technology compatibility be guaranteed [70]. ...
... Por otro lado, el grupo CeNIT (Communication Networks and Information Technologies group), ha analizado una serie de trabajos sobre los nuevos modelos de servicio del despliegue de la tecnología IPTV, y sus medidas de calidad asociadas [32] [33]. Esto supone un paso previo que puede ser adaptado al resto de tecnologías de comunicación digital. ...
... Several studies have looked at the role of industry type in disseminating and adopting new technologies in companies (Ortega, Martinez, and De Hoyos 2006;Tan, Eze, and Chong 2012). Liu, Kauffman, and Ma (2015) showed that the impact of integrating IT in firm performance varies depending on the sector (industry or service). ...
... The success of CRM is greatly factored by the internet tools [40], with e-CRM being the technological development of CRM [41]. Studies on e-CRM usage among companies and organizations found that its usage increases customer loyalty, outspreads sales and customer service, improves relationship customization, increases market awareness, and decreases marketing cost [42][43][44][45][46]. ...