Bijoylaxmi Sarma's research while affiliated with North Eastern Regional Institute of Science and Technology and other places

Publications (3)

Article
Dynamic business environment demands ‘value’ to be co-created with larger group of stakeholders and especially with customers as partners for development and growth. With this goal in mind, MNCs are engaging in value creation with the customers by largely seeking customer engagement in designing features of products and services that foster custome...
Article
Full-text available
Any kind of value, whether it is functional, hedonic, and symbolic or cost value has to be co-created by working together with the stakeholders while meeting expectations that companies promise. With this goal in mind, MNCs are engaged in value creation with the community through supporting corporate social responsibility and sustainability program...

Citations

... Some of the recent studies stated that psychological empowerment positively predicts employee engagement in service organizations (Jose & Mampilly, 2014). Empowerment process can transform organizations through engagement of customers in new product development programme (Sarmah & Rahman, 2017). Enabling employees to sense their own power and the significance of their role in the service deliver may help employees to manage their emotions and to perform better. ...
... Value is co-created in concert with the stakeholder while meeting the expectations promised by the organization [67]. In this connection, the stakeholders' theory argues that the value is co-created through a joint effort in order to benefit the business and its stakeholders [68]. ...