BerndW. Wirtz's research while affiliated with Deutsche Universität für Verwaltungswissenschaften Speyer and other places

Publication (1)

Chapter
The increasing acceptance and prevalence of the Internet as a modern information and communications technology has advanced the commercial use and enabled the development of digital business models. Since 2005, increasing Internet services can be noted in this context, that can be associated with the phenomenon of Web 2.0 and that changed the Inter...

Citations

... The evaluation tool was a questionnaire completed by the participation group who rated the system's abilities on a 5-point Likert scales anchored by 5 as strongly agree to 1 being strongly disagree. The questionnaire was divided into commerce, content, context, and communication [18], [25], [26]. The results of the evaluation will be used to further develop the prototype system prior to the implementation of the real system. ...