Bernd W. Wirtz's research while affiliated with Deutsche Universität für Verwaltungswissenschaften Speyer and other places

Publications (246)

Article
Driven by technological progress, new market trends, and deregulation, business model innovations (BMI) are becoming increasingly important for entrepreneurs, established companies, and corresponding researchers. Against the background of the vast number of current studies and research reviews and a resulting lack of oversight, this study aims to s...
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The concept of open government is not historically linked to digitisation, but is increasingly used in this context. The ambiguity of the term thus represents a conceptual vagueness. The existing systematisation approaches of Digital Open Government mostly focus on specific partial aspects, such as Open Government Data, so that a uniform understand...
Article
This study addresses the growing challenge of governing artificial intelligence (AI) arising from the risks that it increasingly poses to the public sector and society. Based on an in-depth literature analysis, we first identify AI risks and guidelines and classify them into six categories, including technological, data, and analytical risks and gu...
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The growing number of mobile and wireless devices is a key reason for the rising importance of and the interest in mobile government. As researchers and practitioners still ask for further empirical research in this area, it is necessary to analyze existing research and cluster it in order to reveal research gaps. This literature review focuses thi...
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Citizens and mobile government: an empirical analysis of the antecedents and consequences of mobile government usage Mobile government services have significantly gained importance for practitioners and researchers. However, there is a lack of empirical investigation into the diffusion of mobile government among users. Based on the technology accep...
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In times of increasing urbanization worldwide, smart city management is becoming increasingly important. In this regard, successful implementation requires not only the creation of technological foundations but also, in particular, the inclusion and engagement of the citizens of the respective "smart city" (SC). Despite their recognized importance,...
Article
Business model innovation (BMI) is a well-established approach to adapt structures, activities, and services to dynamic environments. Increasing digitization and changing stakeholder demands put pressure on public organizations to adjust their business models (BMs). However, public BMI research is fragmented and lacks conceptual sophistication. Dra...
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Artificial intelligence (AI) is becoming increasingly important for the public sector. As the number of studies in this field increases, this study provides a systematic overview of the current literature on AI in the public sector. Therefore, key findings and implications of the literature are highlighted and recommendations for further research a...
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Rapid advances and the spread of digital technologies have changed the expectations of citizens, firms and organizations towards government services, which increasingly receive the call to transform services and structures according to changed needs and preferences. The concept of business model development provides a suitable approach for public i...
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Mobile health (mHealth) applications have become an important tool to support public health, especially in times of increased health awareness in the midst of the COVID-19 pandemic. However, there is still uncertainty about what factors determine successful mHealth services from the users’ perspective. Based on the results of a systematic literatur...
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Full-text available
Smart cities (SC) attract constant criticism due their technocratic conceptualization. To solve this issue, scholars call for a citizen-centric approach aligning the SC agenda to the citizens’ needs and preferences. However, examining SC user preferences is still in its infancy and only few studies provide empirical insights. By surveying 105 lead...
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Die Digitalisierung, die Globalisierung der Märkte, die immer vielfältigeren Kundenbedürfnisse und nicht zuletzt die immer wichtigere Rolle der verschiedenen Plattformen von Drittanbietern haben zu einer zunehmenden Konvergenz der verschiedenen Marketingkanäle geführt. Die effektive und effiziente Nutzung dieser Kanäle hängt von einem gut verwaltet...
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The emergence of Location-Based Mobile Advertising (LBA) on mobile phones is a recent phenomenon that has profoundly changed consumers' shopping behavior. In this context, little is known about the influence of LBA on the purchasing intention of users. Based on the Theory of Reasoned Action (TRA) and the Privacy Calculus Theory (PCT), this study de...
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After having established a fundamental understanding of digital business, this chapter deals with applying digital business management within digital business markets, discussing the case of Google as an outstanding digital business company.
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The textbook starts with a historical retrospective: “For some time, there has been an essential change within the economy and society induced by information technology. This change is mainly caused by increasing digitization: “With the beginning of the ‘digital age’, also called ‘digital revolution’, which evolved throughout the development of the...
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Against the background of the conceptual and theoretical content presented in the previous chapters, the following chapter deals with practical examples of companies in the field of digital business. The content of the previous chapters is transferred to real-world context, and the development and actions of the companies are respectively explained...
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Article
Strategic Corporate Governance Factors for Municipally-owned Companies: An Empirical Analysis from a Municipal Perspective Empirical research on municipally owned companies is still an under-researched field. In particular, there is a lack of sound empirical success factor-related studies that take into account the municipal mission of creating pub...
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Trotz zahlreicher digitaler E-Government-Initiativen und -Reformen in den vergangenen Jahren hat die öffentli­che Verwaltung gerade in der COVID-19-Krise erhebli­che digitale Defizite offenbart. Dieser Beitrag stellt die wichtigsten E-Government-Initiativen und -Reformen dar und be trachtet sie vor dem Hintergrund der Entwicklung Deutschlands in de...
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In den vergangenen Jahren haben digitale Disruptionen die Wettbewerbslandschaft in vielen Sektoren deutlich verändert. Dabei haben sich digitale Unternehmen insbesondere als Intermediäre in bisher traditionell aufgestellten Märkten etabliert. Prominente Beispiele sind bekannte Unternehmen wie Uber, Airbnb und Netflix. Vor dem Hintergrund der versch...
Book
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key succes...
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Digitale Plattformen haben die Wettbewerbslandschaft in den letzten Jahren erheblich verändert. Trotz der Unterschiede zwischen den diversen Plattformanbietern gibt es wesentliche Gemeinsamkeiten in ihren Geschäftsmodellen und ihren strategischen Ansätzen. Plattformen bieten Nutzern heute einen zentralen Zugang zum Markt und schaffen damit eine wic...
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Governments worldwide are struggling to contain the spread of COVID-19 because many countries rely on outdated, non-digital response approaches and are thus far from exploiting the potential that digital technologies provide for pandemic response. Consequently, this study constructs a systematic approach to coordinate and manage digital pandemic re...
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Business models can be observed on different levels. While in the previous discussions of business models, the concept was generally classified as belonging to a company’s value creation logic; this chapter focuses on the different partial models of business models and their contribution to value creation. In Sect. 7.1, an integrated business model...
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According to classical organization and strategy theory, business modification is an essential part for long-term success. Since it is also important in the business model context, this chapter deals with business model change. In the following section, three superordinate drivers will be described that may initiate a change in the business model....
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Business model innovation has received more attention in recent years than nearly all of the other subareas of business model management. In this respect, there is a great interest in literature and practice regarding the conditions, structure and implementation of innovations on the business model level. Since business model innovation is rather a...
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The Wolfsburg-based Volkswagen Group is Europe’s largest automobile manufacturer and one of the leading carmakers worldwide (Volkswagen AG 2019b). Today, the corporation’s portfolio consists of 12 brands: Audi, Seat, Skoda, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Nutzfahrzeuge, Scania, MAN, and various service companies, particul...
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In the context of business model management, the implementation of business models follows the business model design process. The result of the design process is an integrated business model that contains all nine partial models and serves as a construction plan for implementation. Practical implementation takes place on the partial model level and...
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The management of business models has a considerable effect on the general development of a company. Therefore, decision-making is of great importance in the management process. In this context, different types of management may be differentiated. An important typology was presented by (Mintzberg 1973) who divided the types of management into entre...
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The term business model has been used in various disciplines whereby, over the course of time, different basic explanatory approaches to the concept have been developed. This thematic heterogeneity is particularly reflected in existing definitions, which in most cases merely cover subareas, such as business model components, or are very context-spe...
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In 1998, Lawrence Eduard Page and Sergej Michailowisch Brin founded the corporation Google while attending Stanford University. Initially, they participated in a research project about data mining and developed a search engine called BackRub, the precursor of the search engine Google. At this time, BackRub was the only search engine that was capabl...
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The term “business model” has a long tradition in management theory, although the modern business model concept took a long time to develop. Hence, before analyzing business models as a management concept, we need to investigate the origin of the term business model because in early academic publications a wide variety of interpretations can be fou...
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Information about the relevant actors and their interactions in the value creation process is an essential component of business models (Timmers 1998; Gordijin and Akkermans 2001). This information is the basis for relationship management in a multi-actor network (Bruijn et al. 2008). In some literature, the actors and interactions are said to have...
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The term business model operation describes the operation of a business that is based on an integrated business model. It is the phase between the complete implementation of the business model and the beginning of the adaptation or modification of the underlying business model. The business model prototype emerged from implementation is backed up w...
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The FOX Corporation is a spin-off of the 21st Century Fox formerly known as News Corporation (News Corp.) and still one of the world’s largest media conglomerates. The internationally active company employs approximately 55,000 people and is listed on the New York, London, and Australian stock exchanges (see in the following (Wirtz 2013d)). Rupert...
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Deutsche Bank is one of the leading banks in Europe. The corporation offers financial services to companies and private clients that range from payment processing to the entire spectrum of corporate financing services and support with IPOs as well as advice on acquisitions and mergers. In addition, Deutsche Bank stands out due to its dominant posit...
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A variety of business model concepts can be distinguished in the literature. In the following chapter, the three basic theoretical approaches of the business model concept are presented along with the different business model concepts associated with them. In addition, a chronological synopsis of the different developments is provided.
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The superordinate goal of a business model—the creation and protection of competitive advantage—may serve as a starting point for the conception of business model controlling. For this reason, the essential task of business model controlling is to ensure the superordinate goal by using planning and controlling tools.
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A central component of business models is their value creation logic. This describes how value is generated by certain processes within a company (Amit and Zott 2001). Against this background, relevant structures and relationships between different approaches of value creation logic will now be described. The architecture of the company as a networ...
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The design of business models has a substantial effect on the development and success of a company (Zott and Amit 2010). In this context, different management processes can be identified in literature, and two fundamental tendencies of design can be distinguished. On the one hand, the design of business models is observed in the context of a specif...
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Media markets have characteristics that differ from those of other sectors. These characteristics must be taken into account to successfully manage media enterprises. Thus, this chapter will first provide a market definition in the media sector and then go on to discuss the multidimensional competition in the media markets. On this basis, the speci...
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Case studies are a very important education tool in media management. Against this background, this chapter addresses the role and application of media management within the media markets and discusses specific case studies for different media markets. In doing so, this chapter begins with a comprehensive case study of Google Inc.
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In recent years, one could observe strong concentration and internationalization tendencies in the media markets. The Bertelsmann group is considered to be “the world’s most international media company” (Bertelsmann 2015, p. 81). In 2018, Bertelsmann obtained the following revenue distribution: 22% in the United States, 33.2% in Germany, 38.6% in E...
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The print media industry is one of the most important branches of the media industry. Print products are media products that are distributed in printed form, such as newspapers, magazines, and books. All enterprises that create and/or distribute these products are regarded as print media enterprises. In this chapter the management of newspaper and...
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In the previous chapters, the general conditions of media and various elements of the value creation system of media enterprises have been presented. In the next step, the action parameters of media management shall be pointed out. Therefore, at first, strategic management will be addressed. Afterward, procurement management, production management,...
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In the previous chapters, we have primarily focused on external conditions that influence the activities of media enterprises. In this chapter, we will focus on the value creation system of media enterprises. The value creation system comprises all factors that are crucial for the competitiveness of a media enterprise and its range of services. The...
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In the modern information society, the media play a very important role in economic and societal development. Innovations in information and communication technology have changed the usage patterns of the recipients, simplify market entry for new competitors, and facilitate new media formats. This development changes not only the technical, cultura...
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Due to the digital revolution, cross-media has become a new and important field of media management. Earlier within media management, this did not exist in such a way, because multiple utilization of channels was traditionally only used to a very small extent. In this digital age of convergence of media markets, cross-media marketing strategies are...
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Music is an important and diverse cultural heritage with a long history. Important milestones in the development of music industry were the invention of the gramophone in 1887, the beginning of sound media reproduction a few years later, and the development of radio at the end of the nineteenth century.
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The book as a medium has a special position in the media industry. It is the eldest mass medium and considered to be the medium with the highest cultural value. Despite this exceptional position, the book industry is simultaneously confronted with economic constraints. Therefore, the book industry management is facing a considerable contradiction b...
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Movies play a meaningful and multifaceted role in today’s society. A movie is simultaneously a cultural property, an entertainment medium, and an economic commodity. When examining the movie industry, the economic processes of production, distribution, and utilization are, in addition to the social, political, and historical parameters, of signific...
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The Internet is increasingly important in the media sector. In the context of Internet management and social media, the following section will therefore focus in particular on the management of companies whose business activities focus on the creation or sale of digital media content via the Internet.
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Since the end of the 1990s, it has been obvious that the video and computer game market has become an important entertainment and economy sector. Computer and video games have been established as a common means of entertainment in large parts of the society. In 2001 the US revenue of computer and video games, which amounted to 9.4 billion USD, exce...
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The literature on radio management is similar to the conceptual literature on TV management. So both can be subsumed under the general concept of broadcasting. In spite of similar technical foundations and a mutual historical origin, a separate chapter is dedicated to the management of radio enterprises. The radio markets, the management of radio e...
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In past decades, the television has progressed to become one of the most important and most high-powered media (Wirtz and Schwarz 2001). The US-American TV market has assumed a leading position through the development of television into its modern journalistic, social, and economic meaning. Hence, the United States is considered the most important...
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Social media platforms are increasingly used in the public administration context. Against this background, this study not only derives and tests the impact of determinants that explain citizens’ intention to use social media channels of public services, but also examines to what extent their intention to use influences their intention to recommend...
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As government and public administration lag behind the rapid development of AI in their efforts to provide adequate governance, they need respective concepts to keep pace with this dynamic progress. The literature provides few answers to the question of how government and public administration should respond to the great challenges associated with...
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This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares different sectors of the media industry, with a pa...
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This textbook on business model management explores the importance of business models as a management concept, and analyzes their structure in terms of value creation and innovation. The content is divided into four main parts, the first of which investigates business models as a management concept. In turn, the second part analyzes the structure o...
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With regard to the increasing use of social media channels in public administrations, this study investigates antecedents and consequences of public administration’s social media website attractiveness, focusing on the local government level. We derive a model based on the Uses and Gratifications Theory and apply a structural equation modeling appr...
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Künstliche Intelligenz bietet Unternehmen ein erhebliches Chancenpotenzial und hat sowohl in der Unternehmenspraxis als auch in der wissenschaftlichen Forschung besondere Bedeutung gewonnen in den letzten Jahren. Als Querschnittstechnologie durchdringt künstliche Intelligenz zunehmend die gesamte Wirtschaft und Gesellschaft und ist somit für alle B...
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Mobile government services have significantly gained importance for practitioners and researchers. However, there is a lack of empirical investigation into the diffusion of mobile government among users. Based on the technology acceptance model and related literature, we derived a structural model providing the central antecedents of citizens’ usag...
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In view of the multitude of challenges urban public administration is struggling with, more and more cities are turning towards smart solutions using information and communication technology. Such Smart City approaches revert to data provided in the urban space by sensors, by citizens or by the archives of the authorities aiming at providing public...
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Empirical research on municipally owned companies is still an under-researched field. In particular, there is a lack of sound empirical success factor-related studies that take into account the municipal mission of creating public value, as well as future-oriented strategic measures by which municipally owned companies can be directed from a munici...
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The connection business model addresses the access to the Internet or other networks and the provision of network platforms. While Sect. 7.1 presents general information about the connection business model, Sect. 7.2 deals with the different types of the connection business model. Following this, Sect. 7.3 describes the underlying value chain based...
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The commerce business model deals with the initiation, negotiation and/or settlement of transactions over the Internet and is a very important partial model of the 4C-Net Business Model. While Sect. 5.1 initially outlines the basic features of the commerce business model, Sect. 5.2 describes its different types. Section 5.3 explains its underlying...
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The context business model focuses on classifying and systematizing information available on the Internet. While Sect. 6.1 outlines the relevance of the context business model, Sect. 6.2 describes the various types of this business model and Sect. 6.3 presents the underlying value chain. Finally, Sect. 6.4 provides a case study of the Internet sear...
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The content business model consists of the collection, selection, systemization, compilation (packaging) and delivery of content on a domestic platform. The aim of this business model approach is to make content accessible to the user over the Internet in an easy, convenient and visually appealing form (Wirtz and Kleineicken in Wirtschaftswissensch...
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After having introduced, the different B2C business model approaches of the 4C-Net Business Model in Chaps. 4– 7, this chapter presents the strategic approach of expanding these unifunctional business model approaches to an approach that uses aspects of these different models of. Section 8.1 deals with the development of hybrid digital business mod...
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Business models not only are highly relevant in the B2C area, but also in the B2B sector (Timmers in Electron Mark 8(2):3–8, 1998, Timmers in Electronic commerce—strategies and models for business-to-business trading. Chichester, 1999). The main difference lies in the underlying relationship. While B2C business models are based on a range of servic...
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Digital or e-business is one of the most significant fields of application of digital information and communication technologies. The following sections systematically describe the development and basics of digital business, its forces and the success factors of digital business. Section 3.1 gives an overview of the development of digital business....
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After having established a fundamental understanding of e-business, this chapter deals with applying e-business management within e-business markets, discussing the case of Google as an outstanding e-business company.
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In recent years, the development and design of business models have received increased attention, especially in the economic literature and mainly related to the emergence of the Internet-based new economy (Wirtz 2000c; Chesbrough 2010). In this context, business models are often linked to competitive advantages. The success of corporate activities...
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Is seems obvious that business models have a special relevance to the competitiveness and the success of companies. This chapter shall therefore provide the foundations of the business model concept in more detail. While Sect. 2.1 outlines the research streams of business models, Sect. 2.2 provides a classification of business models and Sect. 2.3...
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Business model innovation has received more attention in recent years than nearly all of the other subareas of business model management. In this respect, there is a great interest in literature and practice regarding the conditions, structure and implementation of innovations on the business model level. Since business model innovation is rather a...
Article
Consumers frequently rely on online reviews in forming purchase intentions, but at the same time have increas-ingly expressed reservations with regard to the credibility of online reviews in recent years. Given the lack of empirical research investigating how consumers assess the credibility of online reviews, this study examines determinants of on...
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This study examines determinants of online review usefulness and their impact on recipients' purchase intentions. Based on elaboration likelihood theory, we developed and tested a model applying structural equation modelling to data collected from 282 Yelp users. The findings show that ease of comprehension, accuracy, opposing viewpoints, completen...

Citations

... Public sector innovation (PSI) has attracted a growing level of interest amongst scholars, resulting in a substantial body of knowledge accruing over the past two decades (e.g. Osborne and Brown 2011;Korac, Saliterer, and Walker 2017;Borins 2018;Qiu and Chreim 2021;Wirtz, Kubin, and Weyerer 2021). However, context, particularly national context, remains a nebulous concept in the PSI literature ) despite its crucial role in public administration (Pollitt 2011(Pollitt , 2013. ...
... Given that AI is a highly complex, general-purpose technology with many new potential application areas (Jöhnk, Weißert, and Wyrtki), we believe that the lack of research on the mechanisms of AI adoption constitutes a significant research gap. Particularly, empirical evidence is needed about the specific challenges and facilitating factors in the adoption process of AI projects in public sector practice (Wirtz, Langer, and Fenner 2021) to bridge theoretical considerations about AI usage and practical implementation. ...
... The website we used to implement this survey was set to repeatedly remind participants in case of any missing data, thus there were no missing values. Consistent with the literature (Ayaburi & Treku, 2020;Birkmeyer, Wirtz, & Langer, 2021), we used loadings and cross-loadings to assess our measurement. ...
... Despite the growing number of publications and research on the Internet of Things, there is no single consistent definition of it. According to Porter and Heppelmann, the phrase "Internet of Things" was created to "reflect the situation in which the number of smart, connected products is growing and to emphasize the new opportunities that they may bring with each other" [98][99][100]. They describe this concept in more detail [78]. ...
... In the last few decades, the advancement in internet technology and the trend of social media, mobile, analytics and cloud (SMAC) has disrupted the online shopping behaviour (Gera et al., 2020;Göttel et al., 2021). Internet has become a prominent sales channel for marketers and favourite marketplace for the consumers. ...
... It has been a challenge for marketers to improve advertising acceptance among mobile users because of scams, the novelty of the advertising model, and the acceptance of mobile technology (Gao & Zang, 2016). The existing body of literature indicates that mobile advertising acceptance influences numerous marketing areas: brand awareness (Bidmon & Röttl, 2018), behavioral intention (Shih & Schau, 2011;Wang et al., 2009;Wong et al., 2015), purchase intention (Kurtz et al., 2021). Over the last decade, there has been a major increase in research on the reception of smartphone ads (Ashari Nasution et al., 2021).The literature is now rich on mobile advertising acceptance. ...
... In addition to the notion of administration improvements and the accompanying technological acceleration, more substantial strategic changes have been seen as a result of Covid-19 (Wirtz et al., 2020). For example Kamal (2020) explains how Covid-19, despite its disruptive nature, has led to an accelerated uptake in digital communication and teaching platforms, amongst other innovations, while Kudyba (2020, p. 286) suggests that the "pandemic introduced a Y2K type of disruption to many organizations". ...
... For example, a commonly used approach to investigate citizens' preferences regarding public smart service offerings and their behavioral intention to use specific SC services is to study behavioral patterns and attitudes of small samples, such as Wirtz et al. (2021) conducted through a lead user survey. Even though empirical research with a small sample size, if appropriately heterogeneous and contrasted, can yield informative findings that can in principle be generalized to the whole, there is also a risk of arriving at biased results (Patton, 2015;von Hippel, 1986). ...
... bot, program wykonujący pewne czynności w zastępstwie człowieka, robot) w branży platform mediów społecznościowych powstają pierwsze serwisy oparte na sieci zdecentralizowanej i rozproszonej (ang. blockchain) 354 Obecnie technologia oparta na blokach łańcuchów postrzegana jest jako przełom, który może zarówno zmniejszyć koszty w istniejących systemach transakcyjnych, jak i umożliwić nowe, wcześniej niewykonalne społeczne i komercyjne zadania 356 . Przykładem są serwisy takie jak Sapein, Steemit, Sola.ai oraz Indorse. ...