Benqian Li’s research while affiliated with Shanghai Jiao Tong University and other places

This study explores the formation of a hybrid body image among white cisgender males practicing Wushu at the Siberian Chinese Martial Arts Center. Grounded in Social Identity Theory and the concept of bicultural identity, the research employs narrative interviews with 12 participants. Thematic analysis revealed three main themes: the creation of a hybrid identity blending Chinese martial arts traditions with Russian cultural backgrounds, conceptualized as judanren; the challenges associated with this identity in both Russian and Chinese contexts; and the role of Wushu uniforms in reconciling these cultural contradictions, serving as a “second skin” for practitioners. The findings contribute to a more inclusive understanding of body image and identity formation in a multicultural, non-Western context.

The primary focus of this study is to explore stakeholders’ perspectives on how social media platforms like Facebook, WhatsApp, and Twitter influence land management practices and community engagement. Employing a qualitative methodology, this research delves into the complex interactions facilitated by social media, using thematic analysis to identify key themes related to communication, collaboration, empowerment, and awareness-raising among stakeholders such as local authorities, community members, environmental activists, and urban planners. The findings reveal that social media significantly enhances transparent communication channels, fosters collaboration among stakeholders, empowers local communities, and raises awareness about the importance of urban green spaces. However, challenges such as connectivity and literacy barriers persist, alongside opportunities for greater involvement and innovation. This study emphasizes the critical role of digital platforms in advancing sustainable land management practices, offering valuable insights for policymakers, urban planners, and community stakeholders. Future research should explore specific communication strategies, the impact of social influencers, and the integration of emerging technologies in urban planning. Ultimately, this research contributes to the understanding of how social media can support the development of environmentally friendly and resilient communities.

In the rapidly evolving landscape of technology, the emergence of Chat Generative Pre-trained Transformer (ChatGPT) marks a pivotal milestone in the realm of Artificial Intelligence (AI). However, little research has reported the predictors of people's intentions to use ChatGPT. This pioneering study empirically examines user adoption through the lens of the Technology Acceptance Model (TAM) using a convenience sampling method. The study surveyed 784 ChatGPT users in China, of whom 58.93% were males. The results have revealed several key findings: (1) perceived usefulness, perceived ease of use, behavioral intention, and use behavior were positively correlated with each other; (2) behavioral intention acted as a mediating factor in the relationship between perceived usefulness and use behavior, as well as the relationship between perceived ease of use and use behavior; (3) perceived usefulness and behavioral intention played a chain-mediated role between perceived ease of use and use behavior; (4) the relationship between behavioral intention and use behavior exhibited greater strength among females compared to males; (5) the association between behavioral intention and use behavior was found to be stronger among urban users in comparison to their rural counterparts; (6) the connections between perceived ease of use and perceived usefulness, perceived ease of use and behavioral intention, and behavioral intention and use behavior were observed to be stronger among individuals with higher educational backgrounds relative to those with lower educational backgrounds. These findings provide crucial nuanced insights to advance the practical application of ChatGPT, emphasizing the need for enhanced usability and ease of use. However, this study exclusively captured usage behaviors within the Chinese user base. Future investigations could encompass diverse demographics across multiple countries, enabling cross-cultural comparisons. KEYWORDS Technology acceptance model (TAM); ChatGPT; perceived usefulness; perceived ease of use; behavioral intention; use behavior

This study aims to investigate the role of virtual society in generating social capital, taking into account the challenges associated with new technologies and social arrangements. The study utilizes descriptive analysis and partial least squares path modeling to analyze participant data. The technology acceptance model is employed to assess perceptions of virtual society platforms, specifically Facebook and WhatsApp, in terms of ease of use and value. he study reveals a significant positive relationship between virtual society and the development of social capital. Positive attitudes toward virtual society platforms are associated with increased social capital, particularly in terms of bridging and bonding. The relationship is moderated by the amount of time spent on social networking sites. Limitations of the study include its focus on specific platforms and reliance on self-reported data. Future research can explore additional platforms and employ diverse data collection methods to enhance the understanding of virtual society and social capital formation. This study emphasizes the importance of online attachment and connection for the formation of social capital. The findings inform policy-making and decision-making in organizations by highlighting the role of virtual society platforms in fostering social capital. This research contributes to the understanding of the relationship between virtual society and social capital, shedding light on collaboration patterns and technology reliance in virtual environments. The study’s originality lies in its examination of Facebook and WhatsApp as platforms and the exploration of the moderation effect of time spent on social networking sites. The findings offer valuable insights for academia and practical applications.

In this digital age, technological advancements have dramatically transformed consumers′ travel behavior. Among these, social media has been identified as the most notable and popular digital platform which appeals to consumers from different cultures, mindsets, and demographics. Culture may stimulate individuals’ attitudes and subsequent behavior. Thus, prior research concentrated on technology adoption in the cross-cultural perspectives, rather than the influence of technological empowerment in an individual context. The significance of the cultural dimensions in shaping behavioral patterns of travel consumers has long been recognized, but the topic remains understudied. Moreover, the usage of social media has seen exponential growth in popularity, but little research has incorporated cultural values at an individual level, mostly for travel purposes. Hence, this current study aims to examine cultural values and their impact on social media continuance usage intention from a travel viewpoint. Therefore, an integrated framework is proposed, grounded in the technology acceptance model (TAM), and extended by cultural values (i.e., collectivism, long-term orientation, and uncertainty avoidance), and social media self-efficacy. A cross-sectional data survey (n = 346) was conducted on travel consumers and a structural equation modeling (SEM) was carried out. Results show that collectivism and long-term orientation are significantly linked with the perceived ease of use and perceived usefulness, which influences the social media continuance usage intention, whereas uncertainty avoidance does not have any relevance. Moreover, social media self-efficacy significantly (though indirectly) affects the continuance usage intention via perceived usefulness. From our findings, travel providers are encouraged to follow the cultural effects and individuals’ continuance usage intention while providing tourism services on social media. The theoretical and practical implications of these results have also been an area of focus of this paper.

The growth of technological revolutions and the subsequent acceptance of smart devices has increased the influence of sustainable marketing activities in the tourism industry. Due to the explosion of mobile technologies (e.g., smartphones, tablets) and social media adoption, consumers have been able to use these technologies at any time for destination marketing. However, understanding consumers’ sustainable marketing experiences from a destination perspective is a complex issue. At the moment, very few studies have focused on the effectiveness of smartphone-based social media in destination marketing. Hence, the main purpose of this study is to explore how consumers interpret and utilize smartphone-based social media for sustainable destination marketing. This study proposes an integrated framework that consists of the mobile technology acceptance model (MTAM) and the social media-based interaction, trendiness, and electronic-word-of-mouth (e-WoM). A questionnaire survey was used to collect data (n = 365), and valid data were analyzed by the structural equation modeling (SEM) technique. The findings revealed that interaction, trendiness, and e-WoM indirectly affected satisfaction through mobile usefulness and mobile ease of use. At the same time, mobile usefulness and mobile ease of use directly affected satisfaction, which then significantly influenced the intention to utilize those factors towards sustainable destination marketing. This study highlights the technological affordances and the satisfaction of smartphone-based social media in sustainable marketing. Furthermore, the results can be used in the resource allocation process to ensure the success of the vision and mission of sustainable destination marketing efforts.