Bassam Musab’s scientific contributions

The integration of virtual reality and artificial intelligence into the business environment takes human-machine interaction to an advanced level. The inception of these technologies along with deep learning approaches has transformed the business environment completely, especially customer relationship management. Additionally, augmented reality has changed the business production environment with interactive designs and machines learning approaches. Augmented reality is expected to grow by $814.7B in 2025 which will bring a huge transformation in the businesses. Though leveraging technologies have been introduced to transform customer experience, with an ever-accelerating tidal wave of advancing technology, the adoption rate of these technologies in business is not satisfactory. This is because of unawareness of the experience transformation rate of augmented reality on business. Many applications related to Artificial Intelligence and Virtual Reality experience were found but no success rate was observed because of unfamiliarity with the key features to the technology. There is a need to introduce the power of technology by engaging with it. A systematic approach to identify the key aspects of augmented reality and virtual reality for the successful adoption of business in customer relationship management sector has been used for the present study. A case study of Amazon is considered to analyze the impact of the implementation of Virtual Reality on product sales.