Barry Thatcher’s research while affiliated with New Mexico State University and other places

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Publications (13)


table 1 connecting theory and Practice 
Integrating Health Literacy and ESL
  • Article
  • Full-text available

September 2012

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457 Reads

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16 Citations

Health Promotion Practice

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Erika Mein

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Adult Hispanic immigrants are at a greater risk of experiencing the negative outcomes related to low health literacy, as they confront cultural and language barriers to the complex and predominately monolingual English-based U.S. health system. One approach that has the potential for simultaneously addressing the health, literacy, and language needs of Hispanics is the combination of health literacy and English as a second language (ESL) instruction. The purpose of the project was to evaluate the feasibility of using ESL instruction as a medium for improving health literacy among Hispanic immigrants. Objectives included the development, implementation, and evaluation of an interdisciplinary health literacy/ESL curriculum that integrates theories of health literacy and health behavior research and practice, sociocultural theories of literacy and communication, and adult learning principles. This article describes the curriculum development process and provides preliminary qualitative data on learners' experiences with the curriculum. Results indicate that the curriculum was attractive to participants and that they were highly satisfied with both the format and content. The curriculum described here represents one example of an audience-centered approach designed to meet the specific health and literacy needs of the Hispanic population on the U.S.-Mexico border. The combination of ESL and health literacy contributed to a perceived positive learning experience among participants. Interdisciplinary approaches to health literacy are recommended.

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Legal Traditions, the Universal Declaration of Human Rights, and Intercultural Professional Communication

January 2012

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8 Reads

This chapter examines the relations between rhetoric and law across cultures, grounding the discussion in U.S. common law, Latin American Civil law, and Asian law. It also explores the writing of the Universal Declaration of Human Rights as a model of developing “international” or “universal” approaches to law and human rights. It concludes by discussing recent events of international law involving intellectual property and global communications.


Website Designs as an Indicator of Globalization

January 2012

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26 Reads

As the first application chapter, this chapter compares the cultural and rhetorical elements of websites around the world, showing strong correlation between website designs and the larger cultural values of the host culture. In this application, the chapter defines and operationalizes the units of analysis for website design, connecting websites to the common human thresholds of interaction.


Contrastive Rhetorics and World Englishes

January 2012

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26 Reads

This chapter provides the linguistic base to intercultural rhetorical research, exploring theories of linguistic relativity and contrastive rhetoric. It contextualizes much of this work into a broader social and cultural framework, showing how intercultural rhetorical patterns are not solely based on language, but also on other values, such as the eight common human thresholds of interaction. It also hypothesizes about the cultural and rhetorical relevance of English as a world language


Distance Education and E-Learning across Cultures

January 2012

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5 Reads

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2 Citations

This chapter examines distance education and e-learning across cultures. It first reviews the standards of distance education from five countries, UNESCO, and industry. Next, it shows how the curriculum in distance education must match the cultural and rhetorical traditions of the target culture. It prepares curriculum writers to understand how to adapt and develop distance education courses to the appropriate rhetoric and cultural expectations of the target audience


Information and Communication Technologies and Intercultural Professional Communication

January 2012

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9 Reads

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1 Citation

This chapter shows how definitions and assumptions about information and communication technology must be grounded in prevailing rhetorical and cultural traditions. It shows how much media research in the United States presupposes strong U.S. cultural values, including its legal traditions, the English language, and eight common human thresholds of interaction. It also show how each rhetoric and cultural tradition fit, remediate, and have distinct uses and timing for the information and communication technologies. Its purpose it to help professional communicators understand the use and forms of communication media appropriately around the world.


Intercultural Rhetorical Dimensions of Health Literacy and Medicine

January 2012

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8 Reads

This chapter examines the relations between health/medicine and rhetoric across cultures, demonstrating the need to have culturally and linguistically appropriate health care communications. It compares the rhetorical strategies of two heart health manuals and informed consent, showing how culture is embedded in these documents and how to adapt them to target cultures.


Borders and Etics as Units of Analysis for Intercultural Rhetoric and Professional Communication

January 2012

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2 Reads

This chapter lays out the methodological frame for intercultural inquiry, based on a quasi-structuralist approaching using common human thresholds of interaction. It then explains in detail eight of these common human thresholds of interaction and showing how all eight surface in rhetorical patterns and strategies. The chapter then exemplifies this frame by examining Anzaldúa’s Borderlands.


Writing Instructions and How-to-do Manuals across Cultures

January 2012

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7 Reads

This chapter demonstrates how culture structures and is embedded in instructional manuals around the world. It examines two car repair instructions from Japan and the United States and two charcoal grill assembly instructions. It provides key units of analysis for professional communicators writing instructional materials for intercultural contexts.


Citations (3)


... Mobile phones are the dominant tools for supporting teaching and learning within classrooms or improved learner performance in both formal and informal learning environments with majority focusing on formal education in primary and secondary schools (Isaacs, 2012). Studies show that, there are some researches that contextualize online learning from intercultural perspectives but majority of these researches ignores the multicultural contexts (Thatcher, 2012). This chapter therefore focuses on exploring various categories m-learning applications that target multicultural target users that have been launched in African countries, as a case study of multicultural context. ...

Reference:

Culture Aware M-Learning Classification Framework for African Countries
Distance Education and E-Learning across Cultures
  • Citing Chapter
  • January 2012

... The study's primary research question explores the impacts of these externalities on ICT communication and resulting relationships between agricultural researchers from a high-income country (Australia) and a low-income country (Lao People's Democratic Republic (PDR)), who operate in research teams in Lao PDR. Second, the research examined researchers' lived experiences utilising the theoretical lens of Thatcher's (2012) intercultural rhetoric theory. The results identify interactional thresholds and major contextual constraints affecting application of information and communication technologies (ICTs) for intercultural team communication. ...

Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior
  • Citing Article
  • January 2011

... These results suggest that ESL instruction may be a recommended approach for improving health literacy among Spanish-speaking adults, and that the Health Literacy & ESL Curriculum may constitute an effective tool for this type of intervention. Previous evaluation research on the developed curriculum also indicated high acceptability and satisfaction by students with the format and content of the curriculum, as well as positive perceived benefits related to health and English-language instruction (Fuentes et al., 2011; Soto Mas et al., 2013). ...

Integrating Health Literacy and ESL

Health Promotion Practice