B. Morrow’s scientific contributions

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Publications (1)


Clothing style and formation of first impressions
  • Article

February 1997

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156 Reads

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12 Citations

A. Reid

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V. Lancuba

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B. Morrow

A questionnaire was administered to 61 people on a university campus to study the influence of clothing style and sex on the formation of first impressions. Analysis showed that clothing style and sex of the subject influenced subjects' perceptions of others, in particular, that subjects rated others wearing similar clothing as themselves more positively and that the ratings of women were less harsh then those of men. Subjects also rated less common clothing styles in the university context more extremely.

Citations (1)


... People have expectations regarding clothing in different contexts and violation of these norms elicit negative reactions from onlookers (Dunbar & Segrin, 2012). Clothing influences impressions of others (Albright, Kenny, & Malloy, 1988;Forsythe, 1990;Reid, Lancuba, & Morrow, 1997) and how others are treated (Darley & Cooper, 1972;Suedfeld, Bochner, & Metas, 1971). ...

Reference:

Gauging Eve: A Study on the Effect of Appearance Cues on the Attitude towards Women
Clothing style and formation of first impressions
  • Citing Article
  • February 1997