February 1997
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156 Reads
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12 Citations
A questionnaire was administered to 61 people on a university campus to study the influence of clothing style and sex on the formation of first impressions. Analysis showed that clothing style and sex of the subject influenced subjects' perceptions of others, in particular, that subjects rated others wearing similar clothing as themselves more positively and that the ratings of women were less harsh then those of men. Subjects also rated less common clothing styles in the university context more extremely.