Augustine Alaba Ayeni’s scientific contributions

The researchers examined media managers' perceptions of the impacts of Central Bank of Nigeria's cashless policy on commercialisation of select broadcast stations in Benin City. The study sought to find out the perceptions of media managers on Central Bank of Nigeria's cashless policy; assess the media managers' perceptions of the impacts of CBN's cashless policy on select broadcast stations in Benin City; examine the challenges hindering the smooth operation of CBN's cashless policy among select broadcast stations in Benin City; and find out the ways in which broadcast media stations are coping with the adverse effects of the CBN's cashless policy. The researchers premised the study on the Technological Acceptance Model. Interview was the research instrument, and managers from Independent Television/Radio, Edo Broadcasting Service and Nigerian Television Authority, Benin City were interviewed. The data obtained from interview were analysed using the explanation-building model. The Findings revealed that the impacts of the Central Bank of Nigeria's cashless policy on broadcast commercialisation were largely negative because of its direct adverse effects on commercials. The study also revealed that the operation of cashless system in the select broadcast stations is challenged by network failure, poor internet facilities, illiteracy and clients' resistance. Based on these findings, the researchers, among other things, recommended that banks upgrade their infrastructure to ensure seamless inter-bank transfers and meet the emerging demands of the cashless system. The study also placed a demand on the government to weigh in on the excess charges by banks and other online payment platforms to ensure a reduction in charges with a view to encouraging popular adoption of the system.

This study is a textual analysis of social media netizens response to the 2023 "obidient" campaign in Nigeria. The objectives of the study were to find out the extent to which social media was used in campaigning for Peter Obi; establish the slant of social media netizens response to the 2023 Obidient campaigns; and examine the impact of social media netizens response to the 2023 Obidient campaigns. Ervin Goffman"s 1974 Framing theory was adopted while qualitative textual analysis was the research design. Using the multi-stage sampling technique, Facebook was chosen as social medium for the study and netizens response to the obedient campaigns were classified into themes and analysed. The study found that social media netizens heavily used social media to portray Peter Obi as a competent administrator with the capacity to transform Nigeria, and that their messages attracted sympathisers and supporters to join the fold, with an emphasis on his ability to unite the country, show respect for traditional culture and rulers, and bring positive change to Nigeria as his supporters have a great deal of trust in him in comparison to other contenders such as Tinubu and Atiku. Based on the findings, it was recommended, among other things, that to achieve overall success in the campaign, there is a compelling need for the Obidients to replicate such efforts on the ground, particularly in the rural and semi-rural areas where internet penetration is low, and given the fact that the bulk of votes usually come from there.