May 2019
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23 Reads
Developments in information and communication technologies have increased in recent years, thus ease of access to information at any time leads to significant changes in business and social life routines. Widespread use of the Internet on mobile devices has increased the opportunities for daily life. Also, with advances in internet of things, many platforms have been created to help manage activities easier. As a result, mobile device penetration is increasing and mobile devices are becoming an important part of consumers. The study aims to examine the mobile cocooning and its dimensions on consumer as a new life form. The study is a continuation and the first phase of the study was applied to young people(16-26 years old) where mobile device penetration is higher in Turkey. The sample of this research completes the first part of this study in terms of demographic factors. New data were collected by survey technique from 447 participants. The structural equation model was developed and the results examined confirmed the previously obtained factors. Also, difference and correlationtests were performed on previously confirmed factors in the context of demographic variables.