January 2016
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2,214 Reads
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20 Citations
British Journal of Economics Management & Trade
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January 2016
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2,214 Reads
·
20 Citations
British Journal of Economics Management & Trade
... Social media plays a significant role in both marketing and advertising plans, essential if a firm wants people to know about their existence, but there is never enough money allocated for extra marketing. Our findings underscore the significant impact of limitations in human and financial resources on the adoption of social media marketing by SMEs, aligning with the research of (Kwadwo et al., 2016). Furthermore, the size and structure of an organization were identified as crucial factors determining its capacity to allocate the necessary resources, including the number of employees, organizational structure, and financial budget, for implementing new technological standards like social media integration. ...
January 2016
British Journal of Economics Management & Trade