Asamoah Esther’s scientific contributions

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Publications (1)


SME distribution (Economic Hub Districts of the Northern Region)
E-Commerce adoption barriers in Ghanaian SMEs
Distribution of SMEs by sub-sector in the economic hub districts of the Northern Ghana
Barriers to E-Commerce Adoption and Implementation Strategy: Empirical Review of Small and Medium-Sized Enterprises in Ghana
  • Article
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January 2016

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2,214 Reads

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20 Citations

British Journal of Economics Management & Trade

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Twum Teddy Evans

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Asamoah Esther
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Citations (1)


... Social media plays a significant role in both marketing and advertising plans, essential if a firm wants people to know about their existence, but there is never enough money allocated for extra marketing. Our findings underscore the significant impact of limitations in human and financial resources on the adoption of social media marketing by SMEs, aligning with the research of (Kwadwo et al., 2016). Furthermore, the size and structure of an organization were identified as crucial factors determining its capacity to allocate the necessary resources, including the number of employees, organizational structure, and financial budget, for implementing new technological standards like social media integration. ...

Reference:

A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective
Barriers to E-Commerce Adoption and Implementation Strategy: Empirical Review of Small and Medium-Sized Enterprises in Ghana

British Journal of Economics Management & Trade