Ara Norenzayan’s research while affiliated with University of British Columbia and other places

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Publications (157)


Political Common Ground on Preserving Nature: Environmental Motives Across the Political Spectrum
  • Article

December 2024

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34 Reads

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1 Citation

Environment and Behavior

Matthew I. Billet

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Ara Norenzayan

Environmental issues are becoming increasingly politically polarized, making common ground essential. This research investigated the political common ground of environmental motives—the reasons why nature is worth preserving. Natural language processing of liberals’ and conservatives’ open text responses (Study 1: N = 1,544) identified 12 central motives. Political common ground was shared on the most cited motives: Human survival, moral obligations to future generations, and appreciation for nature’s beauty. Political differences emerged on motives related to climate change risks and religious stewardship. Study 2 ( N = 796) replicated these findings using a validated self-report questionnaire based on participant responses in Study 1. Factor analysis indicated motives belonged to four categories: Responsibility to nature, instrumental benefits, childhood experiences, and religious stewardship. These motives explained substantial variance in environmental attitudes and partially accounted for political differences in attitudes. The studies used mixed methods and direct/conceptual replication to build confidence in key findings and longstanding theoretical frameworks.


Fig. 1. CFst across countries. Note: The left panels show the diversity across countries for the full sample, which includes 599,313 respondents across 117 countries for Personal values, 640,110 across 117 countries for Child qualities, 344,149 across 100 countries for Membership, and 321,507 across 101 countries for Active membership. The right panels show the diversity across countries for each birth cohort, with 502,666 respondents across 85 countries for Personal values, 535,540 across 87 countries for Child qualities, 260,688 across 64 countries for Membership, and 231,417 across 59 countries for Active membership. Result: Religious values exhibit greater cross-country diversity compared to other cultural values. This pattern has remained consistent for the past 100 years.
Religion and global cultural diversity
  • Preprint
  • File available

December 2024

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14 Reads

As a cultural species, humans show marked global diversity in preferences, beliefs, and behaviors (cultural traits). Of the many types of cultural traits, which ones generate the most global diversity across countries? We address this question by analyzing data for 640,110 individuals from 117 countries, 2,333 sub-national districts worldwide, and 13 birth cohorts surveyed in the World Values Survey (WVS) and the European Values Study (EVS). We measure cultural diversity using the standard Cultural Fixation Index (CFst). Across multiple sets of comparable cultural traits, we find that religious cultural traits are globally most diverse. In personal values, the emphasis on religion differs 5-10 times more than the emphasis on family, politics, or work effort across countries. Similarly, in qualities important for raising children, religion showed the most cultural divergence. Diversity in religious membership is also significantly higher, compared to memberships in political, environmental or sports organizations. This global divergence had two distinct sources: it was partly the result of differences among particular religious groups, namely Christians, Muslims, Jews, Buddhists, and Hindus; but in large part it was due to individual differences in the strength of religious engagement, irrespective of religious tradition. The results reveal the pervasive role of religion and secularization in the cultural evolution of societies.

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Methodological concerns underlying a lack of evidence for cultural heterogeneity in the replication of psychological effects

October 2024

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123 Reads

Communications Psychology

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Michael Muthukrishna

The multi-site replication study, Many Labs 2, concluded that sample location and setting did not substantially affect the replicability of findings. Here, we examine theoretical and methodological considerations for a subset of the analyses, namely exploratory tests of heterogeneity in the replicability of studies between “WEIRD and less-WEIRD cultures”. We conducted a review of literature citing the study, a re-examination of the existing cultural variability, a power stimulation for detecting cultural heterogeneity, and re-analyses of the original exploratory tests. Findings indicate little cultural variability and low power to detect cultural heterogeneity effects in the Many Labs 2 data, yet the literature review indicates the study is cited regarding the moderating role of culture. Our reanalysis of the data found that using different operationalizations of culture slightly increased effect sizes but did not substantially alter the conclusions of Many Labs 2. Future studies of cultural heterogeneity can be improved with theoretical consideration of which effects and which cultures are likely to show variation as well as a priori methodological planning for appropriate operationalizations of culture and sufficient power to detect effects.


Challenges and Opportunities for Psychological Research in the Majority World

October 2024

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359 Reads

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1 Citation

Collabra Psychology

How can psychology transform itself into an inclusive science that engages with the rich cultural diversity of humanity? How can we strive towards a broader and deeper understanding of human behavior that is both generalizable across populations and attentive to its diversity? To address these major questions of our field, relying on scholars from different world regions, we outline first the opportunities associated with conducting psychological research in these and other majority world regions, highlighting international collaborations. Cross-cutting research themes in psychological research in the majority world are presented along with the urgent need to adopt a more critical lens to research and knowledge production within psychology. Indigenization, critical, transformative and liberatory approaches to understanding psychological phenomena framed within the decolonial imperative are presented as future options for a more diverse and equitable psychological science. Next, we address challenges, including limited institutional research infrastructure, limited national investment in research, political and social challenges these regions face, and the impact of imported (rather than locally produced) psychological knowledge. We conclude by offering recommendations to enable psychological science to be more representative of the world’s population. Our aim is to facilitate a broader, better-informed, and more empathic conversation among psychological scientists worldwide about ways to make psychological science more representative, culturally informed and inclusive.


The Many Faces of the Church: A Portrait of American Christianity in 20,624 Sermons

July 2024

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7 Reads

Religious sermons are a powerful cultural vehicle that reach about one third ofAmericans every week at church. Sermons convey a religion’s teachings, worldviews,and moral codes, yet little is known about the contents of American sermons and howthey vary across churches, denominations, and geographic space. We analyzed 20,624sermons delivered between 2019-2020 across 3,143 American counties and 6 Christiandenominations using a tripartite approach. First, topic modeling provided a descriptiveprofile of the textual, topical, and liturgical components of sermons, highlighting thedominant role of moral instruction, including advice on living a rich life. Second, variancedecomposition indicated that sermon content varied widely across individual churchesand denominations, but less so across geographical space. As such, denominationswere most distinctive in their liturgical components (e.g., Catholic Mass versuscharismatic preaching), but were highly similar in their prioritization of specific morals,values, and emotions. Third, cross-validated elastic net models demonstrated thatsermon content predicted substantial out-of-sample variance in regional political, social,health, and economic outcomes, such as voting behavior, firearm fatalities, and lifeexpectancy. These associations were robust to a series of robustness checks,suggesting that sermons contain unique information about local socio-political context.This is the most comprehensive study of sermons to date and provides a portrait of themany faces of the American church.


Seeing nature through a spiritual lens: The effects of a novel photo-taking task on environmental concern and well-being.

July 2024

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8 Reads

People across time and cultures have often conceived of humanity’s connection to the natural world as essentially spiritual. This article presents the results of a high-powered preregistered ecospirituality intervention on a sample of Canadian university students (N=779), in which participants either photographed the spiritual qualities of nature, the instrumental qualities of nature, or the spiritual qualities of architecture. Results showed that the intervention was inconclusive, as participants in all three conditions reported similar increases in ecospirituality, environmental concern, and well-being. Exploratory results suggest that increases in ecospirituality across conditions correlated with increases in environmental concern and well-being. Correlations at time one before the manipulation replicated the finding that ecospirituality independently predicts concern for nature and extends previous work by showing that ecospirituality independently predicts greater well-being. The correlational results suggest ecospirituality may offer benefits to nature and to oneself, but future research is needed to establish causal evidence for this contention.






Citations (66)


... In addition, these studies are generally conducted in English on UK populations. It is unclear how well results would generalise to other populations (Naous et al., 2024;Ramezani and Xu, 2023;Schimmelpfennig et al., 2024). However, most of these studies did not make use of a variety of mechanisms which could increase LLM persuasion (including fine-tuning, deception, and building rapport). ...

Reference:

Lies, Damned Lies, and Distributional Language Statistics: Persuasion and Deception with Large Language Models
The Moderating Role of Culture in the Generalizability of Psychological Phenomena

Advances in Methods and Practices in Psychological Science

... At the same time, new forms of spirituality, such as New Age beliefs and secular humanism, have emerged in response to the complexities of modern life. The evolution of religion in the contemporary world reflects a diverse tapestry of beliefs, practices, and worldviews, highlighting the ongoing quest for meaning, purpose, and transcendence in an ever-changing society (Bulbulia, J., (2013). [4]). ...

The Cultural Evolution of Religion
  • Citing Chapter
  • November 2013

... A fourth strand simply asserts that women can dedicate more time to the church if they are less committed to their jobs. Based on this, Vardy et al. (2022) developed a set of hypotheses and claimed that if the amount of workforce involvement could be maintained, then, the inequality between men's and women's religious commitment would also disappear. Furthermore, the spirituality of working women ought to be lower as opposed to that of nonworking women and the spirituality of non-working men ought to be higher as opposed to that of working men (Vardy et al., 2022). ...

The religiosity gender gap in 14 diverse societies
  • Citing Chapter
  • October 2023

... It is important to recognise that from a non-Western viewpoint, the history of psychology is often seen as a history of imported knowledge (Silan et al., 2021;Uskul et al., 2023). Many cultures around the world have rich traditions of knowledge and inquiries about human social behaviours. ...

Challenges and Opportunities for Psychological Research in the Majority World

... These findings lend support to the hypothesis that culturally evolved beliefs in moralizing gods may have spurred cooperation at increasing societal scales, such that individuals encountering heretofore unknown persons might be more inclined to help and less inclined to exploit one another given shared supernatural beliefs related to the enforcement of prosocial behavioral norms 12 . Prior cross-cultural work has demonstrated that religionists are more likely to behave generously toward strangers to the extent that they believe their god(s) monitor and exact punishments upon moral transgressors 24 , although the evidence that religious individuals are more likely to engage in prosocial behavior is mixed 25 . Future work extending the present studies might manipulate not only whether the target character is a believer, but whether they believe in a punitively judgmental god versus a god who forgives and excuses moral infractions; the moralizing gods hypothesis predicts that the former would be intuitively conceptualized as more helpful (and less murderous) than the latter. ...

Gods are watching and so what? Moralistic supernatural punishment across 15 cultures

Evolutionary Human Sciences

... Specifically, these "god problems" are costly social dilemmas that are important to individuals and their communities but are difficult and/or more expensive to regulate using secular means (e.g., police, social ostracism, and other institutions). To assess these predictions, Bendixen et al. (2024) used the aforementioned categories (e.g., morality, virtue, ritual, etc.) to code data collected among over 500 individuals in eight different societies. This study asked about two gods that were important in each society. ...

Appealing to the minds of gods: religious beliefs and appeals correspond to features of local social ecologies

Religion Brain & Behavior

... That is, the more individuals claimed their gods knew and punished, the more they exhibited the kind of anonymous and expansive cooperation required to sustain large-scale societies. Recent cross-cultural evidence (Pasek et al., 2023) using a Dictator Game suggests that simply having participants think about God can increase generosity even toward religious outgroups. ...

Thinking About God Encourages Prosociality Toward Religious Outgroups: A Cross-Cultural Investigation

Psychological Science

... Finally, Billet et al. (2023) performed a set of experiments to determine the correlation between ecospirituality, environmental identity, the New Ecological Paradigm, and moral expansiveness for nature. They did find a correlation between these scales and inventories and the participants' willingness to take action to care for the Earth. ...

Ecospirituality: The psychology of moral concern for nature
  • Citing Article
  • March 2023

Journal of Environmental Psychology

... The impact of beliefs on well-being also depends on the cultural context in which people live. A study of 10,535 participants from 24 countries, recruiting 120 analysis teams, provided evidence that the effect of religious belief systems on well-being depends on the cultural norms of religiosity, which refer to the perceived importance of religious beliefs and behaviours for the average person within a given culture (Hoogeveen et al., 2023). In addition, research has found that there appears to be a relationship between spiritual beliefs and SWB in religious countries, but not in secular ones (Pérez & Rohde, 2022). ...

A many-analysts approach to the relation between religiosity and well-being

Religion Brain & Behavior

... The experimental assessment further presupposes a network of researchers able to run the same experiments across multiple field sites as well as supportive research infrastructure managing the team, logistics, finances, and methodological and theoretical oversight (Purzycki et al., 2022b). In the specific example of belief in different types of supernatural agents, it took various scientific teams more than a decade to generate the necessary empirical tests (Purzycki et al., 2022a). ...

Guiding the evolution of the evolutionary sciences of religion: a discussion

Religion Brain & Behavior