July 2023
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44 Reads
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2 Citations
Business and Professional Communication Quarterly
This case study tries to diagnose the intercultural communication challenges besetting the Indian IT industry, which has become a major IT hub globally, so as to map the relevance of the theories proposed by prominent interculturalists in the contemporary work settings. The article explores answers to the research questions formulated on the basis of intercultural theories by analyzing the responses of 178 IT managers collected over a period of 38 months of rigorous field work. The article closes with implications of this case study for the executive training needs of the Indian engineers requiring an ethno-relative focus in intercultural communications.