Anneke de Graaf’s research while affiliated with Radboud University and other places

Does a more or less sympathetic protagonist influence transportation of the reader? Two new replication studies Three previous studies into presenting a protagonist in a story as more or less sympathetic have not provided a clear picture of the effects that the portrayal of the protagonist may have on transportation, and via transportation on story-consistent beliefs. Results from a first study ( N = 83) by De Graaf and Hustinx (2015) suggest that the way the protagonist is portrayed ‐ as sympathetic, unsympathetic or neutral ‐ influences the extent to which readers are transported into a story. No significant effects on beliefs of the readers were found, however. In a direct replication study ( N = 79) and in a conceptual replication study ( N = 81), Jansen, Nederhoff, and Ooms (2017) found results that supported the hypotheses from the original study to a limited extent. In view of the relatively small numbers of participants in these three studies and the resulting limited power of the statistical tests two new, larger-scaled replication studies were conducted. A direct replication study was performed ( N = 238) with the same versions of the story as used in the original study, and also a conceptual replication study ( N = 248) with three versions of a new story. Again, the hypotheses from the original study were supported to a limited extent. A meta-analysis of all five studies revealed a large indirect positive effect of story version on transportation via empathy, when comparing the versions with a sympathetic protagonist with the versions with an unsympathetic protagonist. When comparing the neutral story versions with the versions with an unsympathetic protagonist, the meta-analytic indirect effect was medium sized. Other than what the Affective Disposition Theory (Raney, 2004; Zillmann, 1994; 2006) claims, the story versions with a neutral protagonist did not lead to an absence of emotional responses. Furthermore, the outcomes add to the Transportation-Imagery Model (Green & Brock, 2002; Van Laer, De Ruyter, Visconti, & Wetzels, 2014). While this model does not include concrete suggestions of story characteristics that lead to transportation, our studies show that a protagonist who is portrayed as sympathetic may contribute to the level of transportation that readers experience, be it indirectly through empathy.

Politicians often use metaphors to frame their political agendas, such as President Trump’s promise to “drain the swamp.” We examine how such metaphorical frames are transformed in partisan media (conservative, liberal). Results demonstrate that the “drain the swamp” metaphor is used in three ways: (1) without transformation, to paraphrase, explain and/or evaluate a statement by a political actor, (2) with transformation of the target, which occurs either through narrowing or recasting and (3) with transformation of the source. These source transformations follow narrative rules constrained by story grammar, and entail the transformation of (a) an event into a state, (b) changing a specific event, (c) adding characters and/or objects, (d) an alternative ending and/or (e) mixed metaphor. We show why and how some strategies are used by both partisan groups, while others are used by one group only, resulting in a different meaning of the same metaphor across partisan media.

Narrative Absorption brings together research from the social sciences and Humanities to solve a number of mysteries: Most of us will have had those moments, of being totally absorbed in a book, a movie, or computer game. Typically we do not have any idea about how we ended up in such a state. Nor do we fully realize how we might have changed as we return for the fictional worlds we have visited. The feeling of being absorbed is one of the most illusive and transient feelings, but also one that motivates audiences to spend considerable amounts of time in narrative worlds, and one that is central to our understanding of the effects of narratives on beliefs and behavior. Key specialists inform the reader of this book about the nature of the peculiar state of consciousness during episodes of absorption, the perception of absorption in history, the role of absorption in meaningful experiences with narratives, the relation with related phenomena such as suspense and identification, issues of measurement, and the practical implications, for instance in education-entertainment. Various fields have worked separately on topics of absorption, albeit using different terminology and methods, but having reached a high level of development and complexity in understanding absorption. Now is the time to bring them together. This volume will be a point of reference for years to come.

In this paper we present three studies that have been conducted amongst first year prevocational and special education students in which we examined whether narratives increase the effectiveness of health education materials. We compare various forms of narratives with standard expository materials. Results show short-term effects of exposure to health education materials on knowledge about the negative consequences of drinking alcohol. This effect is similar for materials with and without narratives. We did not find any effects on attitude or intention to drink alcohol.

Health education about alcohol and tobacco use for low literate adolescents: the role of connectives This paper first overviews the results of eight experiments that examined the effects of school health communication about alcohol and tobacco on low educated adolescents. Overall, it was found that there was a short term knowledge increase but only among adolescents with less knowledge. Also, the attitude became more negative towards alcohol among adolescents who were more positive towards alcohol at baseline. All of these effects disappeared within a month. There were no effects on intention. Importantly, the format of the health communication did not matter. Results were largely identical for print and audiovisual versions, as well as for informational and narrative versions. Adding testimonials of adolescents to the print and audiovisual informational formats did not make a difference. The second part of this paper focuses on a ninth experiment that tested the effects of connectives in alcohol health education. Studies on school education texts suggested that texts are easier interpretable if sentences are linked by connectives, but so far this has not been tested on health education texts for low educated adolescents. Overall, we found no differential effects on knowledge, attitude, and intention between a condition with connectives and a condition without connectives.

Objective: This study tests the effectiveness of narrative versus informational smoking education on smoking beliefs, attitudes and intentions of low-educated adolescents. Design: A field experiment with three waves of data collection was conducted. Participants (N = 256) were students who attend lower secondary education. At the first and third waves, they completed a questionnaire. At the second wave, 50.8% of the participants read a smoking education booklet in narrative form and 49.2% read a booklet in informational form. After reading, all participants also completed a questionnaire at wave 2. Main outcome measures: Beliefs about negative consequences of smoking, attitudes towards smoking and intentions to smoke were measured. Results: Repeated measures analyses with time as a within-subjects factor and condition as a between-subjects factor showed that beliefs about smoking were more negative at Wave 2 compared to Wave 1, irrespective of condition. However, attitudes towards smoking were more positive at Wave 3 compared to Wave 1 when participants had read the narrative version. Conclusion: These results show that narrative smoking education is not more effective than informational smoking education for low-educated adolescents and can even have an unintended effect for this target group by making attitudes towards smoking more positive.

This study aims to provide insight into which modality is most effective for educating low-educated adolescents about smoking. It compares the persuasive effects of print and audiovisual smoking education materials. We conducted a field experiment with two conditions (print vs. video) and three measurement times (Time 1, Time 2, and Time 3). A total of 221 high school students in the second year of the lowest levels of education in the Netherlands participated at all three time points of the study. Results showed that participants in both conditions had more negative beliefs about smoking after being exposed to the smoking education than before, but there were no differences between the print and video version in this effect. However, the video version did make the attitude toward smoking more negative at Time 3 compared to baseline, whereas the text version did not, which suggests that the video version was more effective for educating low-educated adolescents about smoking.

In recent years, many studies have been conducted on persuasive effects of narratives in a health context. A striking feature of this research area is the diversity of the narratives that are used in the various studies. Narratives that convey a health message differ widely on a large number of dimensions related to the content, form and context. We expect that these characteristics are potential explanatory factors in the effectiveness of the narratives. To provide an overview of the different characteristics of narratives in health effects research and of the persuasive effects that were found, we review 153 experimental studies on health-related narrative persuasion with a focus on the narrative stimuli. The results show that: a) with regard to the content, showing the healthy behavior in a narrative (as opposed to the unhealthy behavior with negative consequences) may be associated with effects on intention. Narratives that contain high emotional content are more often shown to have effects. b) With regard to the form, for print narratives, a first-person perspective is a promising characteristic in light of effectiveness. c) With regard to the context, an overtly persuasive presentation format does not seem to inhibit narrative persuasion. And d) other characteristics, like character similarity or the presentation medium of the narrative, do not seem to be promising characteristics for producing health effects. In addition, fruitful areas for further research can be found in the familiarity of the setting and the way a health message is embedded in the narrative. Because of the diversity of narrative characteristics and effects that were found, continued research effort is warranted on which characteristics lead to effects. The present review provides an overview of the evidence for persuasive narrative characteristics so far.

Background: Traditionally most health education materials are written in an expository non-narrative format. Scholars have argued that the effectiveness of materials may increase when these texts are replaced by narrative texts, and that the non-narrative texts should be replaced by narrative texts. However, no previous studies have tested these claims in the context of school health education for low educated adolescents. This study aims to do so for an existing preventive health education intervention about alcohol for low educated adolescents. Based on the empirical findings of previous studies, it is expected that the claims about narratives being more effective than non-narrative texts are not true for effects on knowledge. Instead non-narrative texts are expected to have a stronger impact on this outcome variable. For attitude towards alcohol and intention to drink alcohol the claims are expected to be true, because participants are expected to be less aware of the persuasive intent of the narrative texts, which would make them less resistant. As a result, narrative texts are expected to have a stronger effect on attitude and intention. Methods: This study compares the effects on knowledge, attitude towards alcohol, and intention to drink alcohol of both information formats in a two-condition (non-narrative vs. narrative information) experiment with repeated measures (pre-measurement, immediate post-measurement, and delayed post-measurement). The experiment was conducted amongst 296 students of the two lowest levels of the Dutch secondary education system. Results: The results showed immediate effects on knowledge and attitude towards alcohol, which did not differ between conditions and school levels. These effects did not persist over time. There were no effects on intention to drink alcohol. Conclusion: It is concluded non-narrative and narrative information are equally effective in the context of school health education, suggesting the claims that scholars have made about the superior effects of narrative texts are not true. Given the fact that narrative texts are more expensive to develop, policy makers may not be advised to prefer these types of texts over the traditionally used non-narrative texts.

To decrease the prevalence and the amount of alcohol consumption among students, health messages advocating responsible alcohol behavior can be used. However, it is unclear whether responsible drinking messages are most effective when they use a gain frame, presenting the advantages of responsible drinking, or a loss frame, presenting the disadvantages of irresponsible drinking. This study tests the effects of framing and the moderating role of involvement with the issue of responsible drinking. A three-wave, between-subjects, experimental study was conducted, in which participants (N = 90) were exposed to either a gain- or loss-framed message about responsible drinking behavior at Wave 2. At all three waves, attitudes, intentions and behavior toward responsible drinking were measured. Results showed that for participants with low issue- involvement, a gain frame led to more positive attitudes and intentions toward responsible alcohol use, whereas a loss frame did not have any effects for them. For participants with high issue involvement, a loss frame led to more positive attitudes and intentions toward responsible alcohol use, whereas a gain frame did not have an effect on attitude and only a delayed effect on intention. However, there were no effects of frame and issue involvement on adhering to the guideline of responsible alcohol use and average drinking behavior.