January 1999
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15 Citations
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January 1999
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15 Citations
... Formerly, advertisements were merely an announcement, but today advertisements are available in written forms with graphic modifications, coloured pictures, and the presence of photos coupled with language (Shartiely, 2005). The language on advertising billboards/ commercial signposts according to Graedler (1999) and Sebba (2013) have special forms of graphics and language. Research has shown that most spoken forms of advertisements as well as written forms have mixture of two languages. ...
January 1999