Anna Kovbasiuk’s scientific contributions

This research examines how artificial intelligence, human capabilities, and task types influence organizational outcomes. By leveraging the frameworks of the Resource-Based View and Task Technology Fit theories, we executed two distinct studies to assess the effectiveness of a generative AI tool in aiding task performance across a spectrum of task complexities and creative demands. The initial study tested the utility of generative AI across diverse tasks and the significance of AI-related skills enhancement. The subsequent study explored interactions between humans and AI, analyzing emotional tone, sentence structure, and word choice. Our results indicate that incorporating AI can significantly improve organizational task performance in areas such as automation, support, creative endeavors, and innovation processes. We also observed that generative AI generally presents more positive sentiment, utilizes simpler language, and has a narrower vocabulary than human counterparts. These insights contribute to a broader understanding of AI's strengths and weaknesses in organizational settings and guide the strategic implementation of AI systems.

Purpose This pilot study aimed to evaluate the impact of the big five personality traits on user engagement with chatbots at the early stages of artificial intelligence (AI) adoption. Design/methodology/approach The pilot study involved 62 participants segmented into two groups to measure variables including engagement duration, task performance and future AI usage intentions. Findings The findings advocate for the incorporation of psychological principles into technology design to facilitate more tailored and efficient human–AI collaboration. Originality/value This pilot research study highlights the relationship between the big five personality traits and chatbot usage and provides valuable insights for customizing chatbot development to align with specific user characteristics. This will serve to enhance both user satisfaction and task productivity.