Ankit Dhiraj’s research while affiliated with Lovely Professional University and other places

Tourism experts have considered the local perspective as an important area of research involving the tourist sector. Residents of places where sharing and preserving their culture are essential can experience both positive and negative effects from tourism. This study examined how Indian Buddhist circuit residents felt about tourism using a benefits-based approach. The paper's primary goal is to investigate residents' perceptions of tourism development in the Buddhist circuit in India. Data were collected using a five-point Likert scale from 175 Buddhist circuit residents in India, who had 31 statements. The researcher used a convenience sampling approach. The study took place over 24 weeks from January to July 2022. According to the results, people living in Buddhist circuits are more sensitive to tourism's economic effects than its cultural and social aspects. The local community will support tourism growth if it brings about considerable personal benefits.

Tourism is a fast-growing industry; creating a national brand can be part of an effective strategy for managing the national growth of tourism. Rajgir is a historical and religious city. There are many destinations related to Hindu, Jain and Buddhist religions, but the present-day government has developed many green tourism sites in Rajgir and the government branding Rajgir as a destination of green tourism. As the development of green tourism in Rajgir is in the early stage, this paper aims to investigate tourist perception of green tourism in Rajgir.A study utilizing a questionnaire survey with tourists identified and tested the components and characteristics of a green city brand. The study used quantitative methods by surveying a total of 332 visitors to know the perception of Rajgir as a green destination. The visitors have a favourable opinion of Rajgir’s green resources based on observations of the overall mean scores since they have relatively higher average scores across most of the examined factors.These findings also benefit destination marketers and brand managers whose cities have attractive green resources and qualities with a framework for developing green brands.

Blockchain technology has the potential to completely transform the hospitality sector by offering a safe, open, and effective method of payment. Increased customer utilisation efficiency may result from this. This study looks into how blockchain payment methods affect hotel customers’ intentions to stay loyal by devising four hypotheses. A questionnaire was specifically created and self-administered for this study as a data-gathering tool and distributed to hotel customers. The I.B.M. SPSS and Amos software packages were used to analyse the data of the 301 valid responses. Findings show that hospitality customers may use blockchain payment services if the customer is satisfied with the data security of this payment system. The study also highlighted that customer data security mediated the association between utilisation efficiency and blockchain payment systems. Blockchain payment services can affect visitors’ intentions to stay loyal by impacting data security and consumer happiness. Results suggest that blockchain payment systems can be useful for hospitality firms looking to increase client utilisation efficiency. Blockchain can simplify visitor booking and payment processes by providing a safe, open, and effective transacting method. This may result in a satisfying encounter that visitors are more inclined to recall and repeat.

The chapter's analysis of the possible advantages and disadvantages of the metaverse is centered on studies in the tourist and food and wine industries. Open issues include compatibility and technological problems, cost and financial issues, user experience and accessibility issues, privacy and security issues, and cultural and ethical issues. The metaverse offers chances to enable interaction, engagement, and trip planning, successfully changing consumer behavior. It is anticipated that engaging with and visiting destinations virtually would inspire actual travel, not replace it. As the technology becomes more widely used, both the industry and the public are beginning to recognize the potential that this technology offers for their respective hospitality and tourist interests. VR/AR application areas for hospitality and tourism are currently under development. In order for the tourism industry to fully capitalize on the capabilities and opportunities presented by the metaverse as well as identify challenges for the future, the report recommends research directions.

Applications that deal with all services connected to location-based information are known as location-based services (LBSs). This idea is focused on the localization of all elements related to a tourist location, including people, services, amenities, and attractions. LBSs have emerged as a new mode of promotion with the growth of mobile communication. One of the key and quickly evolving trends in mobile marketing is location-based marketing. Technology for location-based marketing is evolving quickly, creating amazing new options. LBSs have many advantages but also some challenges. This chapter investigates the challenges like security and safety, privacy, unusual access to the location, competing for attention, and advantages like enhancing the experience for customers, obtaining thorough information about consumer behaviour, and boosting your marketing initiatives of location-based services in tourism industries.