Anita Tiwari’s scientific contributions

Financial activities are vital to the achievement and growth of every economic system. In recent years, financial literacy has become a top priority around the world. The financial sector offers a wide range of products in a complicated and worldwide economy, and product distribution has also risen. This has pushed individuals to have the essential financial awareness and understanding in order to make the most use of their available capital. This research aims to identify the financial literacy level among millennials and Generation Z. For the study data was collected from the 109 respondents using a structured questionnaire. As per findings among millennials and Generation Z knowledge about the financial market and products is not encouraging as only 11% of respondents have excellent knowledge while 40% of respondents have average knowledge. In terms of investment among millennials and Generation Z-fixed deposits, savings deposits, and insurance are more popular around 40% of respondents invest in shares and Mutual funds. The findings indicate that the internet and Televisions are the most effective source in creating financial literacy among millennials and Generation Z.