Anis Zohriah’s scientific contributions

Service marketing in the education sector is now focused on experiences, service quality, and long-term relationships with students and parents. Relational marketing is becoming increasingly important to create loyalty, involving technologies such as social media and student management systems. This research analyzes the evolution of marketing strategies and the challenges in building sustainable relationships. The research method is qualitative through a literature review. Data collection is done through documentation techniques. Data processing includes reduction, content analysis, data presentation, and data generalization. The results of the study indicate: Educational service marketing aims to introduce services to prospective students and parents, while increasing awareness, interest, and trust. Its strategies include promoting the institution's image, educational excellence, facilities, and learning experiences. In the digital age, technology and social media are used to build brand awareness and offer relevant and flexible educational programs. Relational marketing focuses on building long-term relationships with students, parents, alumni, and the community. Flexible, personalized services, along with the empowerment of technology, improve retention, loyalty, and positive recommendations. Engaged alumni strengthen the institution's reputation and expand its network. Key strategies include digital marketing, data-driven marketing, and customer experience.

The background of this study includes the need for a deeper understanding of the factors that influence job satisfaction of operators in Salafiyah Islamic boarding schools in Banten Province, especially in the context of visionary and transformational leadership. This study explores the impact of visionary and transformational leadership on job satisfaction among operators at Salafiyah Islamic boarding schools in Banten Province. The research employs a quantitative method with a survey technique. One hundred sixty-six operators from Salafiyah Islamic boarding schools in Banten Province participated in the study. Data on visionary leadership, transformational leadership, and job satisfaction were collected using a Likert scale questionnaire with five response options. The questionnaire was validated before use. Data analysis was conducted using multiple regression analysis. The findings indicate that transformational leadership significantly affects job satisfaction, while visionary leadership does not. These findings highlight the importance of developing transformational leadership to enhance job satisfaction among operators of Salafiyah Islamic boarding schools, thereby improving their welfare and impacting the quality of Islamic boarding schools and other Islamic educational institutions. The implications of these findings underscore the importance of transformational leadership development as a strategy to improve the welfare and quality of management in the Islamic education environment, which can strengthen the position of pesantren as effective and competitive educational institutions.

This study aims to provide an understanding of the theory of the goal path leadership model or goal path, and the characteristics of goal path leadership that can motivate employee performance. This research uses qualitative methods and a literature study approach. The data collected is in the form of literature documentation on; 1). Definition of Leadership; 2). Leadership characteristics of the goal path; 3). Application of Goal Path Leadership. This research found that Leadership is a skill and ability that can direct, foster, train, and prohibit, people from working together to achieve group goals effectively and efficiently. Path goal leadership is a leadership style that has two main functions, namely providing clarity of goals and providing support and attention to subordinates, which has the impact of motivating subordinates. Goal leadership has four leadership characteristics, namely, directive leadership, supportive leadership, participatory leadership, and achievement-oriented leadership). This theory can also be applied to a leader choosing actions in diverse situations and dealing with them effectively.

Management Education is a discipline that integrates the principles of management with the context of education. The basic concepts of education management include planning, organization, guidance, coordination, and control. This research aims to learn about the urgency of education management, the function of educational management, the management model in education, the principles of management education, the development of management theory, and the issues of education management. The method used in this research is qualitative research with a library research approach. In this case, the author carries out a collection of literature related to the basic concepts of education management. The result of this research is to know the urgency of the basic concepts and foundations of education management, as well as have a deeper understanding of the functions of education management, understand the management model in education, the principles of management education, describe the development of management theory, and understand the issues of educational management.

The aim of this research is to be able to see general (comprehensive) conclusions about the relationship between school principal leadership and teacher performance. The approach used was Meta-Analysis and systematic review using JASP 0.18.1.0 software. The data found were 20 articles through searches on Google Scholar and Mendeley search with the keywords principal leadership, teacher performance and Islamic boarding schools, and 11 articles were selected based on predetermined characteristics. Data taken from selected articles are the number of samples (N) and the r value from each article, then the effect size is analyzed. This research aims to analyze the correlation or relationship between school principal leadership and teacher performance in Islamic boarding schools. Data from research on principal leadership on teacher performance in Islamic boarding schools were analyzed in depth to find the strength of the correlation between principal leadership and teacher performance in Islamic boarding schools. This research started by formulating a research topic, exploring relevant research results for analysis. The research results show that the principal's leadership is able to improve teacher performance in Islamic boarding schools. The results of analysis using the random effect model show that there is a significant positive correlation between school principal leadership and teacher performance.

This study investigates teacher quality, principal performance, and the relationship between the two in the madrasa context. The research method uses a literature review. This study's primary and secondary data sources are books and articles from scientific journals. Selection, analysis, synthesis, and interpretation are carried out using this method. The study's findings indicate that the school principal's responsibility is to fulfill his duties and obligations, emphasizing his performance in terms of motivation, knowledge, attitudes, and psychomotor skills. School administrators' total efficacy is reflected in their responsibilities as managers, supervisors, educators, leaders, innovators, and motivators. Effective teaching consists of the following elements: discipline, authority, accountability, charisma, and attitude. In conclusion, the effectiveness of school principals and the caliber of their faculty are critical factors in the development of madrasas. Suggestions state that principal performance and teacher quality should be regularly monitored

Human Resource Planning (HRP) in the context of 21st century education is the key to the success of educational institutions. The global transformation that is taking place in this era demands the adaptation of the education system to meet the increasingly complex and dynamic needs of society. This research aims to investigate the role of HRP in supporting the success of 21st century education. The research methodology involves literature analysis and case studies of HRP implementation in several leading educational institutions. The results of the research show that effective HRP requires strategic integration between government policies, educational institution management, and teacher empowerment. Curriculum renewal, training for teachers in using cutting-edge technology, and the application of innovative teaching methods are critical elements in successful HRP.

Education is a valuable investment for the future, and marketing educational services is an important aspect in making educational institutions high quality. This research was conducted to determine aspects of human resources in marketing educational services. This research uses qualitative methods and the data collection technique used in this research is library research, namely the research object used by searching for and collecting data or literary information in the form of books, journals, magazines, reports, and the others. The results of this research show that marketing educational services is very important in improving the quality of education. Product, price, place, promotion, people, physical evidence, process are important elements in marketing educational services. Meanwhile, in practice there are several marketing strategies for educational services, namely; market identification, market segmentation, product differentiation, and school services.

Dalam suatu lembaga pendidikan Islam, asset penting yang harus dimiliki dan diperhatikan dalam sebuah manajemen adalah manusianya (SDM). Karena mereka sebagai alat manajerial yang mengatur serta melakukan perencanaan, pengelolaan dan pengendalian serta pengawasan terhadap mutu pendidikan, memasarkan produk, mengalokasikan sumber daya dan menyusun strategi serta tujuan lembaga pendidikan. Era Industri 4.0 hadir dan membantu banyak sistem yang dicirikan dengan pemanfaatan teknologi canggih dan otomatisasi sistem. Konsep dasar MSDM di Era 4.0 diterapkan pada perekrutan dan seleksi SDM, pelatihan dan pengambangan SDM, pengambilan keputusan SDM dengan menggunakan kecerdasan buatan, manajemen kinerja menggunakan aplikasi, dan sistem pemberian kompensasi yang terintegrasi. Hal ini menjadikan manajemen SDM dalam lingkup Pendidikan bisa mengikuti tuntutan dan perkembangan zaman.

Fokus pada penelitian ini adalah manajemen pemasaran yang ada di Pesantren Nurul Ilmi Darunnajah 14 untuk meningkatkan citra pesantren tersebut. Penelitian ini melakukan analisis dan evaluasi keabsahan data dengan triangulasi sumber dan metode, setelah memilih beberapa responden berdasarkan pendekatan kualitatif. Penelitian ini dilakukan di Pondok Pesantren Nurul Ilmi Darunnajah 14. Dari hasil penelitian diketahui bahwa: 1). Perencanaan Pesantren Nurul Ilmi Darunnajah 14 merencanakan dengan baik. Pesantren belajar dari pesantren yang lebih baik dan maju. 2). Pengorganisasian dengan cara membentuk Departemen Penerimaan Santri Baru (PSB). terdiri dari beberapa bagian, tugas tim PSB antara lain merencanakan berbagai strategi promosi untuk menarik minat masyarakat, seperti menata beberapa tempat untuk dijadikan sasaran pemasaran pesantren, 3). Pelaksanaan : Pesantren melakukan pemasaran dengan berbagai kegiatan promosi dengan mengunjungi sekolah-sekolah dan melalui media cetak dan online, 4). Pimpinan Pesantren melakukan evaluasi secara keseluruhan. Karakteristik masing-masing pesantren menjadi daya tarik sendiri bagi masyarakat untuk memilih pesantren. Selanjutnya citra pesantren dapat dibentuk dengan strategi pemasaran yang memanfaatkan konsep bauran pemasaran, Bisnis Model Canvas dan komunikasi yang baik dalam setiap koordinasi.