Andrew L. Spivak's research works | University of Nevada, Las Vegas and other places

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The danger of flavor: E-cigarettes, social media, and the interplay of generations

Article

November 2020

68 Reads

7 Citations

Journal of Business Research

This study evaluates the effects of social media advertisements of e-cigarettes on consumer perceptions. We first use netnographic data to explore e-cigarette comments (n = 1900) and next conduct an experimental study on a randomized sample of cigarette consumers (n = 525) to assess the effects of e-cigarette features (i.e., flavor) and social influence (i.e., social tie and popularity of the advertisement) on consumer beliefs. Our findings show that the influence of e-cigarette flavor on perceived relative risk and negative beliefs has an opposite pattern for generation X consumers versus millennials. Millennials perceive cherry-flavored e-cigarettes as less risky, and perceive tobacco-flavored e-cigarettes as less risky when they are associated with close social ties. Our mixed methods study contributes to the marketing and public health disciplines by uncovering health-related perceptions and beliefs as outcomes of e-cigarette flavor and social influence. It also contributes empirically by showing the differential influences of close and far social ties.

Are Men Who Pay for Sex Sexist? Masculinity and Client Attitudes Toward Gender Role Equality in Different Prostitution Markets

February 2020

501 Reads

16 Citations

Men and Masculinities

[...]

Prostitution clients’ attitudes toward gender equality are important indicators of how masculinity relates to the demand for commercial sexual services. Research on male client misogyny has been inconclusive, and few studies compare men in different markets. Using an online survey of 519 clients of sexual services, we examine whether male client attitudes toward gender role equality are related to the main methods customers used to access prostitution services (i.e., through print or online media vs. in-person contact). We found no differences among men in these markets in attitudes toward gender role equality in the workplace and home. This is in a context where all clients had more egalitarian attitudes toward women’s roles than the U.S. male population in the General Social Survey (GSS). However, clients in in-person markets were less supportive of affirmative action than in online markets in a context where all clients were less supportive compared to the national average. These findings point to need to rethink how masculinity and gender role attitudes affect patterns of male demand for paid sex.

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... To date, many studies have discussed the impact of social influence on various dimensions of consumer behaviors. For instance, luxury consumption (Zhan & He 2012); technology adoption (Venkatesh and Davis, 2000a;Venkatesh and Morris, 2000b;Kim & Park, 2011;Hsu and Lin, 2008); innovation adoption (Kulviwat et al., 2009); cooperative adoption (Hausman & Stock, 2003); consumers' involvement in brand communities (Carlson, Suter, & Brown, 2008); intention to use corporate wikis (Iglesias-Pradas, Hernández-García, & Fernández-Cardador, 2015); patronage behavior (Evans et al., 1996); reader perceptions of online reviews (Cheng and Ho, 2015); purchasing decisions (Hutzinger and Weitzl, 2021) ; impulse buying (Balakrishnan, Foroudi, & Dwivedi, 2020;Silvera, 2008); purchase of digital and non-digital goods (Pascual-Miguel et al., 2015); automobile purchase behavior (Grinblatt et al., 2008); electric cars purchase intention (Kim et al., 2014); repurchase intentions across the select services (Butcher et al., 2002); decision to telecommute (Páez and Scott, 2007); travel purchase decisions (Tanford and Montgomery, 2015); in-app purchase intention (Hsu and Lin, 2016); intention to use mobile services (Zhang and Mao, 2008); mobile technology usage behaviour (Yueh et al., 2016); wireless internet services via mobile technology ; new product adoption (Zhang et al.2018); entrepreneurship (Sahaym, et al. 2016); health consciousness (Newton et al., 2017); consumers' service language preferences (Bell & Puzakova, 2017); consumers' pro-environmental behaviours (Alzubaidi, Slade & Dwivedi, 2021); crowd-funding performance (Liu, Chen & Fan, 2021); perceptions of e-cigarettes consumers (Krishen, et al. 2020); charitable behavior (Mukherjee, Lee, & Burnham, 2020); non-transactional behaviors (Cambra-Fierro, Gao, & Melero-Polo, 2021); reciprocity and commitment in sharing economy platforms (Davlembayeva, Papagiannidis, & Alamanos, 2021). Thus, the literature on consumer behavior contains a sizable quantity of social influence research. ...
Reference:
JBR Ramlu

The danger of flavor: E-cigarettes, social media, and the interplay of generations

Citing Article
November 2020

Journal of Business Research

... Weitzer (2000) defines sex work as the exchange of sexual services, performances, or products for material consumption and can include direct (e.g., lap dancing) and indirect (e.g., telephone sex) activities between buyers and sellers. Although sex work can involve same-sex transactions (e.g., men purchasing sexual services from men, women purchasing sexual services from women), we focus on transactions where men purchase sexual services from women, the most common form of sex work (e.g., Brents et al., 2020;InfluencerMade, 2022). ...
Reference:
Attitudes Toward Cisgender Women’s Participation in Sex Work: Opportunity for Agency or Harmful Exchange?

Are Men Who Pay for Sex Sexist? Masculinity and Client Attitudes Toward Gender Role Equality in Different Prostitution Markets

Citing Article
Full-text available
February 2020

Men and Masculinities

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Andrew L. Spivak’s research while affiliated with University of Nevada, Las Vegas and other places

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