Andhika Anandya's scientific contributions

Publications (6)

Article
The main purpose of this study was to determine the influence of Financial Literacy and E-commerce Implementation on MSME Performance in Cianjur and West Bandung Regency. The study was used 50 data of MSME owners and managers in Cianjur and West Bandung Regency whose focus on the field of traditional food. The method used in this study is verificat...
Article
The city of Bandung is one of areas that has potential for the development of small and medium industries in West Java. The city of Bandung is one of cities dubbed as a city with culinary heaven. The rate of economic growth as well as changes in technology and industry have an impact on human life, especially in today's business world. Culinary is...
Article
In Indonesia, there are MSMEs which have a very large contribution to the Indonesian economy, amounting to 61.07% with the equivalent of 8.573.89 trillion rupiah from 64.2 million MSMEs in Indonesia. The contribution of MSMEs to the Indonesian economy includes the ability to absorb 97% of the total workforce and can collect up to 60.4% of the total...
Article
Along with the acceleration of development, progress in the economic field is getting higher, and competition is getting tighter, making the business world today need to take very strategic steps to compete, especially in MSMEs. The contribution of MSMEs to the Indonesian economy cannot be doubted. Until now, MSMEs have created jobs and improved pe...
Article
MSMEs in Indonesia have contributed to the absorption of labor in Indonesian business units. Indonesian MSMEs can absorb 119.6 million or 96.92% of the total workforce in Indonesian business units. The size of the contribution of MSMEs A total of 64.2 million or 99.99% of Indonesia's business units are MSMEs. In the current era of globalization, co...
Article
Micro, Small and Medium Enterprises (MSMEs) are an important sector in the Indonesian economy. Good MSME performance is very much needed in a time when competition between other companies is quite high. This study aims to determine how competitive strategies can improve company performance in SMEs. The UMKM which is the object of this research is S...

Citations

... A study from 2022 analyzed the effect of financial literacy and social media usage on the performance of micro, small and medium enterprises (MSMEs) in the coffee shop business in Bandung. The study found that financial literacy and social media usage had a positive effect on MSME performance [20]. ...