Ana P. Ribeiro's scientific contributions

Publications (3)

Conference Paper
Social innovation is a topic that has been gaining more expressiveness, with an exponential increase in research. Social innovations are social in their ends because they are motivated by the objective of satisfying a social need and are social in their means because they allow a stronger social capacity to act and are generally, but not exclusivel...
Chapter
This study aims to describe and analyze the social marketing campaign undertaken by the Portuguese public company AdP—Águas do Porto, E.M.—since March 2015. This campaign focuses on the incentive of promoting new habits of drinking water consumption and has been a pioneer in the water distribution sector, establishing a trend followed by other publ...
Chapter
This study aims to describe and analyze the social marketing campaign undertaken by the Portuguese public company AdP—Águas do Porto, E.M.—since March 2015. This campaign focuses on the incentive of promoting new habits of drinking water consumption and has been a pioneer in the water distribution sector, establishing a trend followed by other publ...