Ana Fitriyatul Bilgies’s research while affiliated with Universitas Pesantren Tinggi Darul Ulum Jombang and other places

A change in the paradigm of society regarding waste needs to be carried out in a sustainable manner. Education of residents' awareness and skills for waste management with the application of the principles of reduce, reuse, recycle and replant (4R) is important in solving waste problems through waste management from the source. Waste banks are one of the effective strategies to overcome waste management problems in rural areas. Waste bank activities are the concept of collecting dry waste and sorting and have management like banking but what is saved is not money but waste. In operating a waste bank, active community participation is essential. Empowering citizens through counseling, education, training activities with emancipatory participation methods (interaction and communication), as well as dialogue with residents in the community. Residents Waste bank managers with related stakeholders. The Waste Bank in Songowareng village has provided benefits to residents, especially direct benefits by reducing waste generation in the community, a cleaner and more beautiful environment, and economic independence of residents.

Artikel ini menjelaskan strategi pengembangan branding lokal melalui pemasaran berbasis komunitas untuk memajukan sektor pariwisata dan mempromosikan produk unggulan di tingkat daerah. Dengan studi literatur dan analisis data, artikel ini menyoroti kompleksitas dan relevansi branding lokal dalam meningkatkan citra produk dan destinasi pariwisata daerah. Hasilnya menunjukkan bahwa strategi pemasaran yang melibatkan komunitas efektif dalam mendorong partisipasi aktif masyarakat dalam promosi produk lokal dan daya tarik wisata setempat. Melalui keterlibatan langsung dengan komunitas, brand lokal dapat meningkatkan kesadaran, penghargaan, dan dukungan dari berbagai pihak, termasuk penduduk lokal dan wisatawan. Kolaborasi antara industri, pemerintah daerah, dan masyarakat kunci dalam menerapkan strategi branding yang berkelanjutan, yang pada akhirnya berdampak positif pada pertumbuhan ekonomi lokal dan pembangunan komunitas.

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth.

This study aims to determine and analyze financial performance with the Economic Value Added and Market Value Added methods in the Cement Sub-sector companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The research method used is a quantitative method with a descriptive approach and the sampling technique in this study is a purposive sampling technique. The data collection techniques used used secondary data through library studies and documentation studies obtained through the website https://www.idx.co.id in the form of a Balance Sheet and Profit and Loss Report for the Year 2017-2021. The results of this study are that the three cement companies have a positive EVA value which means they have succeeded in creating economic value, and one company has a negative EVA value at PT Semen Baturaja Tbk which means the company is not able to provide added value in 2021. means providing added value through market capitalization value.

Penelitin ini bertujuan untuk mengetahui pengaruh digital marketing dan strategi promosi terhadap peningkatan penjualan, baik secara parsial maupun secara simultan, pada CV. Sinar Terang Gresik. Penelitian ini menggunakan pendekatan kuantitatif. Variabel dalam penelitian ini adalah digital marketing (X1), strategi promosi (X2) dan peningkatan penjualan (Y). Populasi dalam penelitian ini adalah pelanggan CV. Sinar Terang yang berjumlah 126 orang, dengan Jumlah sampel 56 orang pelanggan, teknik pengambilan sampel yang digunakan adalah teknik purposive sampling. Data dikumpulkan dengan menggunakan wawancara, kuesioner dan dokumentasi. Teknik analisis data menggunakan regresi linier berganda dengan kriteria uji F dan uji t. Hasil penelitian menunjukkan bahwa digital marketing memiliki pengaruh positif terhadap peningkatan penjualan. Hal ini didasarkan pada hasil t-hitung pada variabel digital marketing sebesar 5,036 dengan tingkat signifikansi sebesar 0,000. Strategi promosi juga berpengaruh positif terhadap peningkatan penjualan. Hal ini didasarkan pada hasil t-hitung pada variabel strategi promosi sebesar 3,362 dengan tingkat signifikansi sebesar 0,001. Kemudian secara simultan digital marketing dan strategi promosi juga berpengaruh signifikan terhadap peningkatan penjualan pada CV. Sinar Terang Gresik. Hal ini didasarkan pada hasil penelitian yang dapat dilihat dari hasil F-hitung sebesar 4,023 dengan tingkat signifikansi kurang dari 5% yaitu 0,000.++

Filsafat Ilmu memberikan kontribusi yang signifikan bagi perkembangan Ilmu Ekonomi dan analisis ekonomi serta peningkatan kualitas Ahli Ekonomi, memiliki kemampuan berfikir, bersikap perilaku. Peran Filsafat ilmu dalam mengembangkan ilmu Ekonomi adalah sebagai alat evaluasi pemikiran ilmiah, sebagai instrumen untuk merefleksikan, mengevaluasi, mengkritisi asumsi dan metode ilmiah, dan sebagai alat logika dasar untuk metode ilmiah. Salah satu solusi untuk menghadapi berbagai macam masalah yang dihadapi oleh bangsa Indonesia pada saat ini yaitu dengan menghidupkan kembali semangat Pancasila (Rekontruksi). Pancasila adalah merupakan intisari dari keberadaan Indonesia sebagai suatu negara. Pancasila berfungsi sebagai dasar negara, filsafat, ideologi dan juga sebagai wujud dari prinsip dasar untuk Indonesia yang mandiri. Sehingga bias terwujud dengan menyatukan tekad, tindakan, dan integrasi dari berbagai bidang dan juga keterampilan untuk mencapai kesejahteraan masyarakat Indonesia.

This study aims to knowing the influence of marketing mix in Bali convection business on cunsomer satisfaction and loyalty in PT. Bangsawan Indonesia Tekstil. This study is explanatory research. Population is all all employees CSR of PT. Petro Kimia Gresik who ordered work uniforms in outlet PT. Bangsawan Tekstil Indonesia. The sampling method for this study was doing with accidental sampling technique and it got 125 respondents. Data analysis method is Structural Equation Modelling (SEM). The results of research are marketing mix which included product, price, place, and promotion have affected significantly towards customer's satisfaction. It indicated that selling product same as customer's needs and wants, the giving price is reached by consumers, location of buying product is strategic, and promotion same as consumer's hope. Marketing mix which included product, price, place, and promotion have not affected significantly towards customer's loyalty. It indicated that the selling product, the giving price, strategic location, and completed promotion could not change consumer to become loyalty at PT. Bangsawan Tekstil Indonesia. Customer's satisfaction have affected significantly towards customer's loyalty. It indicated that loyal customer is always feels satisfy with anything they received.

This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.

This study aims to determine the effectiveness of credit control to increase profitability at PT. BPR. Bina Nusa, Gresik Branch. The research method uses descriptive methods with a quantitative approach. The results showed that the credit policy adopted by PT. BPR. Bina Nusa Gresik Branch is said to be effective even though credit control is less than optimal because there is an increase in bad loans, but it does not affect the results of the calculation of profitability ratios namely Gross profit margin in 2015 amounted to 20.93%, in 2016 amounted to 21.33%, in 2017 amounted to 22.28 %, and 2018 amounted to 25.90%. Net profit margin in 2015 was 15.70%, in 2016 it was 17.73%, in 2017 it was 20.07% and in 2018 it was 21.84%. Return on assets in 2015 amounted to 5.41% in 2016 amounted to 6.33%, in 2017 amounted to 6.85%, in 2018 amounted to 6.67%. The rate of return on loans in 2015 was 57.16%, in 2016 it was 56.82%, in 2017 it was 52.57%, in 2018 it was 53.85%. Return on equity in 2015 was 23.72%. In 2016 it was 26.92%. In 2017 it was 29.31% and in 2018 it was 30.73%. as a whole can be said to be good because of the achievement of the profitability ratio percentage of PT. BPR. Bina Nusa Gresik Branch is within the limits of Bank Indonesia regulations. Penelitian ini bertujuan untuk mengetahui keefektifitasan dalam pengendalian kredit untuk meningkatkan profitabilitas pada PT. BPR. Bina Nusa Cabang Gresik. Metode penelitian menggunakan metode deskriptif dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa kebijakan kredit yang diterapkan oleh PT. BPR. Bina Nusa Cabang Gresik dikatakan efektif meskipun pada pengendalian kredit kurang optimal karena terdapat peningkatan kredit macet, namun hal itu tidak mempengaruhi hasil perhitungan rasio profitabilitas yaitu Gross profit margin pada tahun 2015 sebesar 20,93%, tahun 2016 sebesar 21.33%, tahun 2017 sebesar 22.28%, dan tahun 2018 sebesar 25.90%. Net profit margin pada tahun 2015 sebesar 15.70%, tahun 2016 sebesar 17.73%, tahun 2017 sebesar 20.07% dan pada tahun 2018 sebesar 21.84%. Return on assets pada tahun 2015 sebesar 5.41% tahun 2016 sebesar 6.33%, tahun 2017 sebesar 6.85%, tahun 2018 sebesar 6.67%. Rate return on loans pada tahun 2015 sebesar 57.16%, tahun 2016 sebesar 56.82%, tahun 2017 sebesar 52.57%, tahun 2018 sebesar 53.85%. Return on equity pada tahun 2015 sebesar 23.72%. Tahun 2016 sebesar 26.92%. Tahun 2017 sebesar 29.31% dan tahun 2018 sebesar 30.73%. secara keseluruhan dapat dikatakan baik karena pencapaian persentasi rasio profitabilitas PT. BPR. Bina Nusa Cabang Gresik berada pada batas ketentuan Bank Indonesia.