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September 2013
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13 Reads
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1 Citation
Newspaper Research Journal
This experiment tested four storytelling reading methods for young adults. Techniques such as text chunking, adding local datelines and why-you-should-care boxes improved reading experiences. The addition of recent context, background and definitions also raised recall scores.
March 2013
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1,002 Reads
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146 Citations
Journalism & Mass Communication Quarterly
Using the frameworks of innovation diffusion and technology acceptance model, this study examines the predictors of mobile news consumption among young adults. The results show that the perceived relative advantage (especially content), utility, and ease of use of mobile news are positively related to its adoption. The young adults’ news consumption patterns and preferences, as well as media usage, all play a role in the adoption of mobile news. This study also validates the importance of examining the adoption outcome from multiple perspectives.
March 2013
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16 Reads
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4 Citations
Newspaper Research Journal
Eight focus groups of 18-to 29-year olds suggest that young adults want more local news, event listings, shorter stories, breakout texts, conversational writing, less inside humor, positive ad experiences and more political news in niche publications geared toward them.
September 2011
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239 Reads
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51 Citations
Journalism & Mass Communication Quarterly
Focus groups in three cities were conducted with young adults (ages 18–29) to understand why they don't read daily print newspapers. The study examined news media avoidances, like “inconvenience” and “lack of time,” to uncover underlying meanings. Results showed prominent nonuse reasons have dimensions. Participants also suggested ways newspapers could improve. Participants were studied as two age groups, 18–24 and 25–29. Small group differences did emerge. The older group wanted less negative news, while the younger group justified it; the younger age group was more skeptical of the news and mentioned needing greater effort to understand it.
June 2008
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70 Reads
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21 Citations
Newspaper Research Journal
12 Reads
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1 Citation
The term "young adults" is often used loosely without a clear definition of who this demographic is. This study defines young adults by examining generational differences, their beliefs, uses and nonuses of media, news interests, wants, values for following the news, and expectations and reading experiences of news stories. The uses and gratifications approach and expectancy-value theory provided a framework for this study. Three methodological approaches were used: a secondary data analysis of three national surveys, focus groups and an experiment. The secondary data analysis findings showed the youngest age group (18-24) is leading the new news routine online with news aggregator sites, major and local news sites. The two youngest age groups (18-24 and 25-29) differ from each other and older age groups in their worries, goals, perspectives, beliefs, news interests, media uses, nonuses and political knowledge, and should be studied separately. Stances on social issues and technology are not as clearly defined by age. The findings suggest one's life stage is behind some of the differences. Since no published study to date has conducted focus groups exclusively with nonreaders of print newspapers ages 18-29 to examine their news consumption and nonuses of print newspapers, the present study broke new ground. The findings showed these young adults want searchable, effortless, shorter, more local, accessible anytime news. Both groups (18-24 and 25-29) wanted less negative news, but the younger group justified crime coverage. A few younger group participants expressed a difficult time reading the news and a bias in coverage, especially politics. The experiment used storytelling devices in an attempt to make news writing more digestible, interesting, relevant to young adults' lives, and informative. The findings showed "chunking" text improved perceived comprehension. The device of adding background information, context and a definition improved text recall. The experiment also examined expectations that young adults have prior to reading hard news. For a politics story, experimental group participants expected to understand the story less and have less of an interest than they did. Using these findings, this study suggests ways to get more of this audience (18-29) to tune into the news. Journalism
23 Reads
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7 Citations
8 Reads
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2 Citations
... In the context of general journalism, individual studies have found trends in perceived comprehensibility in different directions for different topics (Früh & Frey, 2014;Zerba, 2008). Machill et al. (2007) found that narrative television news was more successful in conveying information than inverted pyramids, especially among younger participants with low knowledge and low interest in the topics, while Kleemans et al. (2018) found increased information recognition in online journalistic narratives (one of the four article topics was science). ...
June 2008
Newspaper Research Journal
... This transparency might positively influence readers' perceived appropriateness and credibility of native advertising, compared to merely disclosing the aspect of sponsorship without any further motivation (Wei, Fischer, and Main 2008;Ashley and Leonard 2009). A study on adults' perceptions of free news tabloids showed that participants were more tolerating towards advertisements if they realized that without the advertisements, there would also be less editorial content (Zerba 2013). In this case, a so-called implicit social contract between readers, news media and advertisers can be established (Gordon and De Lima-Turner 1997). ...
March 2013
Newspaper Research Journal
... Several qualitative studies yielded news recipients often feel overwhelmed by the constant flow of fragmented news (Associated Press, 2008;Zerba, 2011). Similarly, experiments examining implications of more context-oriented, interpretive news styles found positive effects on users' news interests, such as perceived interestingness and informativeness of news reports, satisfaction of informational needs, and future news use likelihood (e.g., Pingree, Brossard, & McLeod, 2014;Yaros, 2006;Zerba, 2013). Given inconclusive findings on fragmented news and its implications for selective news exposure, we examine the following research question: Do media users spend more time on fragmented or non-fragmented political news articles? ...
September 2013
Newspaper Research Journal
... About 90% of individuals aged 15-29 in Egypt access news via mobile phones, predominantly through social media platforms (Okela, 2019). This rise corresponds with global trends, suggesting that mobile devices have emerged as the primary source of news for several individuals, surpassing traditional media devices (Chan-Olmsted et al., 2013;Struckmann and Karnowski, 2016). Consequently, news portals must deeply understand the young generation to provide suitable services (Wang, 2017). ...
March 2013
Journalism & Mass Communication Quarterly
... A growing number of individuals, however, limit their overall news consumption or avoid the news (or certain news topics) altogether (Andersen et al., 2024;Skovsgaard & Andersen, 2020). Those consciously opting out of the news may do so, among other reasons, on account of the negative tone of news coverage and its effects on their mood, or on account of their distrust in the news media (Skovsgaard & Andersen, 2020;Zerba, 2011). Unintentional news avoidance, on the other hand, stems from changes in the media environment, such as the plethora of entertainment options, and varying content preferences (Prior, 2007;Skovsgaard & Andersen, 2020). ...
September 2011
Journalism & Mass Communication Quarterly
... Another methodological approach to the study of multimediality in the cybermedia tha t has been much less explored is the theory of uses and gratifications, which analyses the reasons motivating people to select certain options instead of others. Work has been carried out that identifies the motives for which users of the cybermedia feel more or less inclined to explore certain multimedia elements rather than others (Zerba, 2003). Not far from this focus, we find the successive Eyetrack studies (Adam et al., 2007), which have identified the patterns of ocular movement when facing the web pages of journalistic publications. ...
Reference:
Online Journalism Research Methods
... A number of studies have suggested that young adults valued print news as much as older adults, but they used theoretical methodology -isolating a comparison about reading print versus digital; exposing young adults to different experimental writing styles; or a hypothetical intent to pay (Baron, 2016;Zerba, 2009). Critics argue that it is a false choice because print newspapers are not competing just between their print versus digital editions for the affections of young readers; they're also competing against The New York Times, Instagram, Netflix, and Candy Crush. ...
