Ali Asghar Mashinchi’s scientific contributions

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Publications (1)


Measuring the Success of Strategic Management Initiatives Using Key Performance Indicators
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January 2023

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Ali Asghar Mashinchi

Key Performance Indicators (KPIs) reflect the capability of any management to predict changes in the work environment. Effective management must be able to identify environmental changes and view them as opportunities for growth and development in the rapidly changing contemporary world. Despite the significant role and importance of KPIs in management, extensive research and studies in this area have been lacking. Therefore, the primary focus of this research is to examine the relationship between various managerial variables and KPIs. The researcher aims to explore the relationship between certain managerial variables—such as emotional intelligence, managerial intelligence, and intellectual capital management—as predictors of managerial KPIs. This descriptive correlational study involves a statistical population comprising all experts and managers, totaling 210 individuals. Using a stratified random sampling method proportional to the population size, 136 individuals were selected. Questionnaires on managerial KPIs, emotional intelligence, managerial intelligence, and intellectual capital management were distributed to investigate 18 hypotheses derived from these variables and their relationship with managerial KPIs. Data were collected and analyzed using Pearson, Spearman, and multiple regression statistical methods. The findings indicated significant relationships between the dimensions of these variables and managerial KPIs. Furthermore, it was observed that self-management (with a beta value of 0.326), knowledge application (with a beta value of 0.282), unity and agreement (with a beta value of 0.268), and relational capital (with a beta value of 0.229) have a more positive impact on predicting the KPI variable compared to other variables.

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Citations (1)


... Another critical function of strategic management is its ability to drive performance evaluation and continuous improvement. By monitoring key performance indicators (KIP's), hospitality businesses can reassess existing strategies, make data-driven adjustments, and find new growth opportunities (Mashinchi, 2024;Pal, 2023). This ongoing assessment process reinforces organizational agility, enabling businesses to support sustainable competitive advantages over time. ...

Reference:

Strategic Management in Hospitality Businesses: The Trajectory of Competitiveness and Operational Efficiency
Measuring the Success of Strategic Management Initiatives Using Key Performance Indicators