Alexander Wray’s research while affiliated with Western University and other places

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Publications (16)


Does outdoor advertising correlate with retail food purchases made by adolescents? A cross-sectional study in Canada
  • Article

March 2025

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4 Reads

Health Promotion International

Alexander Wray

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Gina Martin

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[...]

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Jason Gilliland

Food marketing plays a substantial role in shaping adolescent diets, having wide-ranging ramifications for health behaviours and outcomes throughout the life course. Yet, there remains a dearth of research about how outdoor advertising as a specific channel of food marketing affects purchasing behaviours. We examine self-reported purchases made at retail food outlets by adolescents as it relates to the availability of outdoor food and beverage advertising around each participant’s home, school, and along the journey to and from school. We also consider the impacts of sociodemographics and consumption attitudes on purchasing, as compared to the geographic availability of outdoor advertising. Data are drawn from a survey completed by 545 adolescents in 2018 across four secondary schools in the Middlesex-London region of Ontario, Canada. The availability of outdoor advertising in the home and school environment is marginally correlated with self-reported purchases made at fast food, table-based, grocery, and variety retail outlets. However, consumption attitudes, cultural background, and gender are significantly correlated with purchases, with substantially larger effect sizes. The overall results were consistent between estimating the availability of outdoor advertising in the immediate area surrounding the home and along the journey to and from school. There is considerable health promotion policy interest in regulating outdoor advertising around child-serving locations. However, scarce health promotion resources would be better allocated to educational programming that addresses the substantial role of consumption attitudes in affecting adolescent purchasing behaviour, as compared to the considerably weaker impact of outdoor food advertising observed in our analysis.


Restaurant survival during the COVID-19 pandemic: Examining operational, demographic and land use predictors in London, Canada

September 2024

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31 Reads

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1 Citation

Urban Studies

The COVID-19 pandemic placed considerable stress on restaurants from restrictions placed on their operations, shifting consumer confidence, rapid expansion of remote work arrangements and aggressive uptake of third-party delivery services. Industry reports suggest that restaurants are experiencing a much higher rate of failure in comparison to other sectors of the economy. Restaurant survival was assessed in the Middlesex–London region of Ontario, Canada as of December 2020 using a novel dataset constructed from public health inspection permits, business listings and social media. Binomial logistic regression models were used to determine the association of operational, demographic and land use factors with restaurant survival during the pandemic. Operations-related factors were considerably more predictive of restaurant survival, though some demographic and land use factors suggest that urban processes continued to play a role in restaurant survival. Restaurants that offered in-house delivery and phone-based ordering methods were considerably less likely to close. Restaurants with a table-based service model, drive-through or an alcohol licence were also less likely to close. Restaurants proximal to a concentration of entertainment land uses were more likely to be closed in December 2020. Closed restaurants were not spatially clustered as compared to open restaurants. The pandemic appears to have disrupted established theoretical relationships between people, place, and restaurant success.


Relationships Between Measures of the Physical Activity-Related Built Environment and Excess Weight in Preschoolers: A Retrospective, Population-Level Cohort Study

April 2024

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26 Reads

Childhood Obesity

Background: The built environment can impact health outcomes. Our purpose was to examine relationships between built environment variables related to physical activity and excess weight in preschoolers. Methods: In this retrospective, population-level study of 4- to 6-year-olds, anthropometric measurements were taken between 2009 and 2017 in Calgary and Edmonton, Alberta, Canada. Based on BMI z-scores (BMIz), children were classified as normal weight (-2 ≤ BMIz <1) or excess weight (BMIz ≥1; overweight and obesity). Physical activity-related built environment variables were calculated (distances to nearest playground, major park, school; street intersection density; number of playgrounds and major parks within an 800 m buffer zone). Binomial logistic regression models estimated associations between physical activity-related built environment variables and excess weight. Results: Our analysis included 140,368 participants (females: n = 69,454; Calgary: n = 84,101). For Calgary, adjusted odds ratios (aORs) showed the odds of excess weight increased 1% for every 100-intersection increase [1.010 (1.006-1.015); p < 0.0001] and 13.6% when there were ≥4 playgrounds (vs. 0 or 1) within an 800 m buffer zone [1.136 (1.037-1.243); p = 0.0059]. For Edmonton, aORs revealed lower odds of excess weight for every 100 m increase in distances between residences to nearest major park [0.991 (0.986-0.996); p = 0.0005] and school [0.992 (0.990-0.995); p < 0.0001]. The odds of excess weight decreased as the number of major parks within the 800 m buffer zone increased from 0 to 1 [0.943 (0.896-0.992); p = 0.023] and from 0 to ≥3 [0.879 (0.773-0.999); p = 0.048]. Conclusion: The physical activity-related built environment was associated with excess weight in preschoolers, although relationships varied between cities that differed demographically and geographically.


Analyzing differences between spatial exposure estimation methods: A case study of outdoor food and beverage advertising in London, Canada

March 2024

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7 Reads

Exposure assessment in the context of mobility-oriented health research often is challenged by the type of spatial measurement technique used to estimate exposures to environmental features. The purpose of this study is to compare smartphone global positioning system (GPS), shortest network path mobility, and buffer-based approaches in estimating exposure to outdoor food and beverage advertising among a sample of 154 teenagers involved in the SmartAPPetite study during 2018 in London, Ontario, Canada. Participants were asked to report their home postal code, age, gender identity, ethnicity, and number of purchases they had made at a retail food outlet in the past month. During the same time period, a mobile phone application was used to log their mobility and specifically record when a participant was in close proximity to outdoor advertising. The results of negative binomial regression modelling reveal significant differences in estimates of advertising exposure, and the relationship to self-reported purchasing. Spatial exposure estimation methods showed differences across regression models, with the buffer and observed GPS approaches delivering the best fitting models, depending on the type of retail food outlet. There is a clear need for more robust research of spatial exposure measurement techniques in the context of mobility and food (information) environment research.



The workplace as a therapeutic landscape: Understanding the effects of COVID-19 on the wellbeing of food hospitality employees

September 2023

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13 Reads

SSM - Qualitative Research in Health

This study investigated the pandemic-related modifications to food hospitality businesses in Ontario, Canada and their effects on the health and wellbeing of workers. Semi-structured interviews were conducted with 22 food hospitality employees in Ontario between June 2020 and May 2021 as part of the Food Retail Environment Study for Health and Economic Resiliency (FRESHER). Transcripts were analyzed inductively using grounded theory as a means of allowing themes to be distilled organically from this relatively new area of research. Therapeutic landscapes emerged as a framework for the resultant themes. The three main themes in this analysis are compromised based on the physical, social, and symbolic spaces of a therapeutic landscape: physical aspects of food hospitality businesses as influencers of wellbeing, social relationships as sources of support and stress, and symbols of fear and safety within food hospitality workplaces. Results indicate that, for food hospitality employees, the workplace was an imperfect therapeutic landscape with a mix of benefits and threats to wellbeing. Further study is needed to understand how these spaces might be reconstructed to better promote wellbeing.





Analyzing differences between spatial exposure estimation methods: A case study of outdoor food and beverage advertising in London, Canada

July 2021

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20 Reads

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9 Citations

Health & Place

Exposure assessment in the context of mobility-oriented health research often is challenged by the type of spatial measurement technique used to estimate exposures to environmental features. The purpose of this study is to compare smartphone global positioning system (GPS), shortest network path mobility, and buffer-based approaches in estimating exposure to outdoor food and beverage advertising among a sample of 154 teenagers involved in the SmartAPPetite study during 2018 in London, Ontario, Canada. Participants were asked to report their home postal code, age, gender identity, ethnicity, and number of purchases they had made at a retail food outlet in the past month. During the same time period, a mobile phone application was used to log their mobility and specifically record when a participant was in close proximity to outdoor advertising. The results of negative binomial regression modelling reveal significant differences in estimates of advertising exposure, and the relationship to self-reported purchasing. Spatial exposure estimation methods showed differences across regression models, with the buffer and observed GPS approaches delivering the best fitting models, depending on the type of retail food outlet. There is a clear need for more robust research of spatial exposure measurement techniques in the context of mobility and food (information) environment research.


Citations (6)


... However, these methods usually rely on personal memories to report the spatiotemporal information associated with food store visits, which may result in bias, inaccuracies, and limited spatial and temporal insights (Hillier et al., 2017). In recent years, researchers have used Global Positioning System (GPS) devices to augment traditional approaches, such as conducting geo-tagged surveys (Elliston et al., 2020) as well as distributing tracking devices to record geo-fenced visits (Wray et al., 2023) or mobility trajectories (Zenk et al., 2011). By tracking people's movement with high spatial and temporal resolution (Chen et al., 2016), GPS data allows one to reconstruct their activity-travel pattern and support more detailed spatiotemporal analyses. ...

Reference:

Potentials and Limitations of Large-scale, Individual-level Mobile Location Data for Food Acquisition Analysis
Analyzing differences between spatial exposure estimation methods: A case study of outdoor food and beverage advertising in London, Canada
  • Citing Article
  • July 2021

Health & Place

... The amount of food waste per household in this study is in line with the amount of household food waste in Cibinong sub-district of Bogor Regency (311.8 g/HH/day) (Diana, 2024) dan Norway (310 g/ HH/day) (Hanssen et al., 2016). However, the amount of food waste found in this study was higher compared to a recent fi nding conducted in Canada (207.6 g/HH/day) (Everitt et al., 2022). ...

The quantity and composition of household food waste during the COVID-19 pandemic: A direct measurement study in Canada
  • Citing Article
  • June 2021

Socio-Economic Planning Sciences

... Four studies [76][77][78][79] assessed the impact of ENP advertising restrictions. After Ontario banned vape advertising by retailers, Martin et al. [77] observed a 78.2% reduction of vape advertisements within 800 m of secondary schools. ...

Examining how changes in provincial policy on vape marketing impacted the distribution of vaping advertisements near secondary schools in London, Ontario
  • Citing Article
  • Full-text available
  • January 2021

Canadian journal of public health. Revue canadienne de santé publique

... Renowned urban designer Galen Cranz has discussed how urban parks in the USA have generally been designed to solve specific problems-such as promoting mental health and recreation or helping cities become more ecologically sustainable-and predicts that the management of large infectious disease outbreaks could inf luence the shape and use of urban parks in the future [17]. Cities that adopt a more proactive posture toward reconceptualizing their public spaces will likely be more resilient to future pandemics [56]. ...

The public realm during public health emergencies: exploring local level responses to the COVID-19 pandemic
  • Citing Article
  • July 2020

Cities & Health

... In addition to the mental and physical benefits that green spaces provide to children [19,20], playing outdoors can enhance creative and cooperative social play [21] and improve social connectedness [22]. Indeed, previous research demonstrates a link between green spaces and strong community identity [23] and social cohesion [24]. ...

Physical activity and social connectedness interventions in outdoor spaces among children and youth: a rapid review
  • Citing Article
  • April 2020

Health Promotion and Chronic Disease Prevention in Canada

... While researching the background literature to seek intersections between vulnerability detection and IoMTs in healthcare, it became clear that the specific knowledge and information that directly informed the emerging knowledge vectors for this research area would depend upon a wide range of new and rapidly emerging knowledge. To ensure this knowledge was clearly understood and that clarity was based on both conceptual and technical reasoning, the literature review was re-defined to include a scoping literature review, with the expressed purpose of defining the new knowledge area, identifying gaps in knowledge, and identifying the emerging elements of greatest interest and application (Munn et al., 2018;Dean et al., 2019;Yii et al., 2020). ...

Holding the keys to health? A scoping study of the population health impacts of automated vehicles

BMC Public Health