Aida Sari’s research while affiliated with Lampung University and other places

The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans. Keywords: kidspreneur; training; orphanage Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.Kata kunci: kidspreneur; pelatihan; panti asuhan

This study looks at the factors that influence Indonesian customers' online buying behavior, with a focus on demographics like gender, age, occupation, income, and trust. Using a novel technique that treats demographics as independent variables, the study investigates their differential effects on actual purchases made using bank cards and cash-on-delivery (COD). According to hierarchical regression research, gender has a substantial influence on both bank card and COD purchases, with females having a lower propensity for online transactions. Age was not found to be a significant predictor of bank card purchases, but occupation had a positive relationship with COD transactions, showing that those in higher-status occupations are more inclined to use COD. Income did not significantly predict either manner of purchasing, and trust had only a minor impact on bank card transactions. The study emphasizes the importance of demographic considerations in understanding online shopping behavior, with implications for policymakers, industry practitioners, and academics looking to support long-term growth in Indonesia's e-commerce ecosystem.

Lampung University aims to produce high-quality, competitive graduates who are quickly absorbed by the labor market or become entrepreneurs, in line with its motto "Working and Innovating for the Nation." This research investigates the influence of self-creativity and social media use on digital entrepreneurial intentions among University of Lampung students. The study employs a quantitative method with a Likert-scale questionnaire, targeting undergraduate students from the 2020-2022 cohorts, with a sample size of 100 students. Data analysis was conducted using descriptive analysis and SmartPLS 4.0. Findings indicate that both self-creativity and social media use positively and significantly impact digital entrepreneurial intentions. Moreover, social media use also moderates the relationship between self-creativity and digital entrepreneurial intentions, enhancing the effect of self-creativity on students' entrepreneurial aspirations. These results highlight the importance of fostering creativity and leveraging social media to encourage entrepreneurship among students

This study investigates the relationship that exists between omnichannel integration quality, customer value and customer responsiveness, namely satisfaction and loyalty. This research was conducted at Bank BNI. More specifically, this research aims to evaluate whether the positive value created by the omnichannel system as perceived by customers and a higher level of integration quality (integrity quality) can be one of the important drivers of bank customer satisfaction and loyalty. The method used for this study is a quantitative method, which involves parameter estimation, hypothesis testing, establishing confidence intervals, and the relationship between two or more characteristics (variables) for parameters with a known distribution (normal distribution). Next, it was analyzed using validity and reliability and PLS hypothesis testing. The unit of analysis in this research was 148 BNI bank customers. The results of this study include the following: There is a significant relationship between the quality of omnichannel integration and perceived value at Bank BNI, there is a significant relationship between the quality of omnichannel integrity and customer satisfaction at BNI Bank, there is a significant relationship between omnichannel perceived value (perceived value) on customer satisfaction at bank BNI, there is no significant effect between the quality of omnichannel integration on customer loyalty at Bank BNI, there is a significant effect between the omnichannel perceived value on customer loyalty at Bank BNI, there is an influence significant relationship between satisfaction and customer loyalty at Bank BNI.

Bumdes Barokah is a village business entity that operates in the business of selling goats. Since April 2021, BUMDes Barokah has experienced difficulties in generating income. This causes BUMDes Barokah not to run as expected so there was a need for a business strategy so that business activities at BUMDes could develop and BUMDes could achieve the desired results. The aim of this activity is to assist BUMDES in finding and implementing the right business strategy to increase sales. The technique used to find the right business strategy is by using SWOT analysis and the Business Model Canvas (BMC). The results of the SWOT analysis found that sales outside of holidays were low and there were competitors who could threaten the BUMDes goat sales business. It is hoped that the results of this activity can be an input for BUMDes in terms of business strategies to increase sales at BUMDes Barokah.

People are eating differently now; they like quick and easy meals. Only in Indonesia are there a lot of fast food restaurants. One of the main fast food chains that has market dominance in Indonesia is McDonald's. In Indonesia, McDonald's built many locations, including Bandar Lampung. The findings of the Google review section reveal that many McDonald's patrons in Bandar Lampung are still not happy with their sensory encounter there. In this study, the mediating variable is satisfaction, which is used to explore how sensory marketing affects consumer repurchase intentions. Based on the questionnaire of 250 respondents, it has been shown that both customer satisfaction and sensory marketing have a favorable and considerable influence on consumers' intentions to make more purchases. Additionally, there is a positive and significant association between sensory marketing and repurchase intention, with satisfaction acting as a mediating component

Technological progress is unstoppable in the digital age. Social media increased communication transparency. Social media and Instagram are now used for advertising and marketing. Marisaeyelash is a leading Bandar Lampung beauty extension eyelash provider. Marisaeyelash advertises on Instagram. This study examines how Instagram promotes eyelash extension purchases. A questionnaire collects data. This study examined Bandar Lampung Instagram followers of @Marisaeyelash. This study had 105 subjects. SPSS 22 was used for data analysis. Simple linear regression analysis, partial hypothesis testing (t-test), and coefficient of determination test (R2) were used to evaluate validity and reliability and test hypotheses. This study found a significant relationship between Instagram as a social media marketing tool (X) and purchase intention (Y) among eyelash extension users. The hypothesis is supported

This study aims to determine how social support, customer review quality, social commerce trust, and e-commerce satisfaction are at Tokopedia Indonesia. The authors choose Tokopedia because Tokopedia is an e-commerce from Indonesia and is influential not only in Indonesia but in Southeast Asia. Tokopedia also supports Micro, Small, and Medium Enterprises and individuals to develop their businesses by marketing their products online with the Government and other parties. The method used for this research is quantitative. It was then analyzed using the PLS technique, factor analysis, and hypothesis testing. The unit of analysis in this study is the consumer from Tokopedia. The data support hypothesis H1 that social support has a positive effect on social commerce trust, H2 supports the hypothesis that customer review quality has a positive influence on social commerce trust, as well as H3 supports the idea that social commerce trust has a positive effect on e-commerce satisfaction.

Gold is considered an investment with relatively low risk and its value is almost always profitable because it is an investment object whose value tends to increase, thereby increasing public interest in investing in gold. Pegadaian Syariah, which is part of PT. Pegadaian, has innovated by releasing a product called Gold Savings with the aim of facilitating people who want to own gold at an affordable price and with minimal capital by saving. However, in recent years there has been a decrease in the number of Gold Savings customers at the Radin Intan Sharia Pawnshop which was influenced by the promotion factors carried out and the company's reputation. So that, in this study discusses promotion and reputation on customers' decisions to buy Gold Savings products at the Radin Intan Sharia Pegadaian Branch using the nonprobability sampling method using the Purposive Sampling method category, with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop.