Agung Kresnamurti Rivai’s scientific contributions

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Publications (5)


First Order Construct
Summary of hypothesis testing
Antecedents of Customer Loyalty: Study from Digital Transaction of EWallet Apps
  • Article
  • Full-text available

April 2024

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77 Reads

Jurnal Manajemen Indonesia

Mohamad Rizan

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Agung Kresnamurti Rivai

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Farah Chalida Hanoum Tejanagara

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Rianti Dea Rizky

The purpose of this study is to explore the effect of service quality and perceived utility on customer loyalty in the digital money business, with particular emphasis on the intervening function of consumer satisfaction. The research method is quantitative, employing survey methodology. The sample for this study was made up of ewallet users who reside in DKI Jakarta and have made at least two online digital transactions with their e-wallet in the last six months. All variables were trustworthy, valid, and met the standards of the investigation. SPSS and Structural Equation Modeling were used to analyze the data (SEM). The data reveals that, first and foremost, service quality and perceived utility affect customer satisfaction positively. Second, customer satisfaction functions as a moderator between service quality, perceived utility, and client loyalty. Third, customer loyalty is linked to service quality and perceived value, but only in a small way. As a result of this finding, consumer satisfaction plays a critical role in fostering loyalty. The conclusion is that in the digital money business, superior quality and utility may impact clients positively but do not always result in loyalty. To accomplish this, digital currency players must place a premium on client pleasure. Keywords— Customer Satisfaction; Perceived Usefulness,Service; Quality; Customer Loyalty

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Pengaruh Service Quality dan Brand Trust terhadap Customer Loyalty pada Nasabah Bank Syariah Indonesia dengan Customer Satisfaction sebagai Variabel Intervening

September 2023

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37 Reads

Syntax Literate Jurnal Ilmiah Indonesia

Rapid development of Islamic banking in the world also has an impact on Indonesia as one of the countries with the largest Muslim population in the world, making it the most potential market for the use of Islamic banking. The existence of one of the recently established Sharia banks in Indonesia has resulted in the phenomenon of increasingly fierce competition in the banking industry in Indonesia. The purpose of this research is to determine the positive and significant influence of Service Quality and Brand Trust on Customer Loyalty through Customer Satisfaction on Customers of Bank Syariah Indonesia in Jabodetabek. The data collection method uses a survey by distributing questionnaires through Google form. The sample in this research are customers of Bank Syariah Indonesia who are domiciled in Jabodetabek area, have made transactions at Bank Syariah Indonesia at least twice in the last three months, and are aged 17 years and over. Data analysis techniques were used SPSS version 23 and SEM (Structural Equation Model) LISREL 8.8. The results showed that the measure of Goodness of Fit was fulfilled so that it could be concluded that the overall model fit was fit and there was a positive relationship between the variables Service Quality and Brand Trust on Customer Loyalty through Customer Satisfaction on Customers of Bank Syariah Indonesia in Jabodetabek


The Impact of E-Service Quality and Brand Trust on Repurchase Intention with Customer Satisfaction as Intervening for Telemedicine Application Users

September 2022

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275 Reads

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7 Citations

Jurnal Dinamika Manajemen dan Bisnis

As an intervention for Halodoc application users, this study aims to determine the impact of telemedicine application product e-service quality and brand trust on customer satisfaction repurchase intent. We surveyed 245 users of Halodoc applications who performed transactions using Halodoc applications at least once in the past year. The data analysis method used SPSS version 23 and the SEM analysis used LISREL 8.8 to process and analyze the survey data. Hypothesis test results show that quality of e-service has a positive and significant impact on repurchase intention, brand trust has a positive and significant impact on repurchase intention, and quality of e-service has a positive impact on customer satisfaction. It shows that it has a significant impact. Trust has a significant positive impact on customer satisfaction, and customer satisfaction has a significant positive impact on repurchase intention. In addition, the results of this study show a positive and significant indirect relationship between quality of e-service and brand confidence in repurchase intent mediated by customer satisfaction and repurchase intent mediated by customer satisfaction.


Merak Port Customer Loyalty

January 2022

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210 Reads

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3 Citations

Jambura Science of Management

The aim of this research was to examine the direct impact of service quality, trust and customer satisfaction variables on customer loyalty. As well as the indirect effect between service quality and customer satisfaction on customer loyalty through trust variable. This research uses a quantitative approach and data collected using survey with questionnaire as an instrument. The sample of this research are 200 Merak Port customers, that have visited Merak Port at least two times in the past year and have visited Merak Port before and after 2019. The data analysis technique uses SPSS version 22 LISREL 8.8 to analyze and process research data. The hypothesis finding show that only the customer satisfaction variable positively and significantly affect customer loyalty. The trust variable as a mediator in the relationship between service quality and customer satisfaction on customer loyalty shows insignificant results.


Validity Test Result
Reliability Test Result
Structural Equation Model Test Results
Investigating Customer Satisfaction of the Bakauheni-Palembang Toll Road

January 2022

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59 Reads

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1 Citation

Jambura Science of Management

This study aims to determine the effect of service quality, E-WOM, and perceived value on customer satisfaction of the Bakauheni-Palembang Toll Road. This study uses quantitative methods. Data collection technique using a survey method with an instrument in the form of a questionnaire. The sample in this study amounted to 200 respondents who have used the Bakauheni-Palembang Toll Road at least twice in the last year. Use SPSS 22 version and Lisrel 8.8 SEM (Structural Equation Model) for technical data analysis to process and analyze research data. The results showed that service quality has no significant effect on E-WOM, service quality had no significant effect on customer satisfaction, the perceived value has a significant effect on E-WOM, perceived value has a significant effect on customer satisfaction, E-WOM has a significant impact on customer satisfaction, service quality has no significant effect on customer satisfaction through E-WOM, perceived value has a significant effect on customer satisfaction through E-WOM.

Citations (2)


... Brand trust is certainly an important factor for repurchase intention (Dayani et al., 2022). Most people are conservative and reluctant to handle changes. ...

Reference:

EXPLORING THE IMPACT OF SERVICE QUALITY, BRAND TRUST AND ATTITUDINAL LOYALTY ON REPURCHASE INTENTION AMONG SMARTPHONE USERS IN HONG KONG
The Impact of E-Service Quality and Brand Trust on Repurchase Intention with Customer Satisfaction as Intervening for Telemedicine Application Users

Jurnal Dinamika Manajemen dan Bisnis

... Several studies have shown that customer satisfaction is essential to improving Service (Santoso & Aprianingsih, 2017;Pasharibu et al., 2018;Ni et al., 2020;Wahyuni et a., 2022). Wulandary et al. (2022) that the Quality of Service does not directly contribute to the Perceived Value of passenger satisfaction; nevertheless, the perceived value significantly contributes passenger satisfaction with the mode of transportation. Another study conducted by Dam and Dam (2021) tries to see the relationship between service quality, brand image, customer satisfaction, and customer loyalty to supermarkets. ...

Investigating Customer Satisfaction of the Bakauheni-Palembang Toll Road

Jambura Science of Management