Adya Hermawati’s research while affiliated with Universitas Widya Kartika and other places

ABSTRAK Penting bagi industri pariwisata Indonesia, meningkatkan kontribusi Produk Domestik Bruto (PDB) untuk memicu optimalisasi pendapatan devisa dan menyediakan kesempatan kerja masyarakat Indonesia. Penelitian ini bertujuan untuk membuat konsep dan model strategi pemasaran dan strategi marketing terintegrasi, sebagai aspek capaian keunggulan bersaing pada kelompok UKM industri pariwisata di Jawa Timur. Metode penelitian, menggunakan metode penelitian mix method, dengan seluruh karyawan UKM industri pariwisata sebagai populasi, ukuran sampel 440 UKM, Setiap UKM diambil 3 orang karyawan, total responden 1320 orang karyawan UKM. Penelitian ini diaplikasikan pada 11 kabupaten / kota, di Jawa Timur. Alat analisis yang akan diimplementasikan yakni Analisis Cluster . Hasil dari penelitian ini adalah secara keseluruhan, di Jawa Timur, cluster 1 menunjukkan nilai tertinggi pada Orientasi Pasar (3.84) dan terendah pada Kinerja Pemasaran (3.55), sedangkan cluster 2 menunjukkan nilai tertinggi pada Quality of Work Life (3.51) dan terendah pada Imbalan-Kompensasi, Kinerja Individu, Keunggulan Bersaing, dan Kinerja Pemasaran (3.49). Hasil perhitungan yang dihasilkan dapat dijadikan sebagai rekomendasi yang dapat digunakan kinerja UKM industri pariwisata untuk menentukan pilihan tempat UKM yang akan dituju. Kata Kunci: Industri Pariwisata; MSDM; Strategi Marketing ABSTRACT It is important for Indonesia's tourism industry to increase its Gross Domestic Product (GDP) contribution to trigger the optimization of foreign exchange earnings and provide employment opportunities for Indonesians. This study aims to create concepts and models of marketing strategies and integrated marketing strategies, as aspects of achieving competitive advantage in the tourism industry SME group in East Java. The research method, using a mix method research method, with all employees of the tourism industry SMEs as a population, sample size 440 SMEs, each SME taken 3 employees, total respondents 1320 SME employees. This research is applied to 11 districts / cities, in East Java. The analytical tool that will be implemented is Cluster Analysis. The results of this study are overall, in East Java, cluster 1 shows the highest value on Market Orientation (3.84) and the lowest on Marketing Performance (3.55), while cluster 2 shows the highest value on Quality of Work Life (3.51) and the lowest on Compensation Rewards, Individual Performance, Competitive Advantage, and Marketing Performance (3.49). The resulting calculation results can be used as recommendations that can be used by the performance of tourism industry SMEs to determine the choice of SME places to go. Keywords: Tourism Industry; HRM; Marketing Strategy

This study’s objective is to offer factual proof of the role of individual performance in the relationship between innovation culture and quality of work life (QWL) to improve marketing performance. The object of this research is the tourism sector, using a sample of small and medium-sized enterprises (SMEs) employees with criteria included in the tourism industry such as tourism places, hotels, restaurants, travel agencies, etc. in the East Java region, Indonesia. Based on the sample criteria and having gone through sample selection, a total of 1320 respondents were obtained. Partial least squares structural equation modeling (PLS-SEM) is used as a data analysis tool. The results showed that individual performance was significantly influenced by innovation culture and QWL, besides that marketing performance was significantly influenced by individual performance, this is in accordance with Mardiatmi and Pinem (2021). The implication of this research is the importance of a culture of innovation and QWL to improve individual performance which will have an impact on marketing performance so that SMEs can grow rapidly and win the competition.

This study examined the integration of cultural accounting in the conservation of a traditional performing art called Bantengan in Malang Raya, Indonesia, that is rich in local wisdom and spiritual values. The study focused on exploring the values of local wisdom contained in Bantengan and analyzing accounting records in its financing, especially post-COVID-19 pandemic. Using a qualitative approach with an ethnomethodological paradigm, data were collected through observation, in-depth interviews, and documentation from the Sukopuro Bantengan Association. This study revealed the importance of accountability in the management and conservation of traditional arts to ensure transparency, sustainability, and relevance of cultural values in an ever-evolving social context. Accounting, often associated with technical aspects, in this context also reflects humanistic and cultural values. The findings of this study are expected to provide a new perspective in the field of cultural accounting, especially related to the conservation and development of traditional arts in Indonesia, as well as provide a useful framework for the management of cultural assets in other regions that have similar contexts.

This study addresses a significant research gap in the classification and evaluation of Small and Medium Enterprises (SMEs) within the tourism industry in East Java, specifically focusing on their marketing performance. The primary objective is to categorize these SMEs based on their marketing effectiveness, a critical factor for their competitiveness in the tourism sector. To achieve this, the research employs cluster analysis, utilizing Agglomerative Hierarchical Clustering techniques. The optimal clustering method was determined using the cophenetic correlation coefficient and cluster validation indices. Data for the analysis were collected through questionnaires, with a sample comprising 30 tourism SMEs across 11 regions in East Java, with responses from three employees per SME. The findings revealed two distinct clusters: SMEs with fairly good marketing performance and those with good marketing performance. The results suggest that while many SMEs in the tourism industry in East Java exhibit competitive marketing capabilities, there remains a subset that requires strategic improvements, particularly in spiritual marketing practices. This study's novelty lies in its approach to classifying tourism SMEs by marketing performance, providing a framework for targeted performance enhancement and industry strengthening in the region.

Research objective: This study aims to explore local wisdom in Bantengan art and analyze accounting records of transactions that occur during the implementation of Bantengan art. Method/approach: The type of method used is a qualitative method with an ethnomethodological approach, where the author analyzes a culture in the form of the art of "Bantengan," focusing on the "Reality" or the social aspects of everyday life. Results: The results of the study show that Bantengan art contains values of wisdom, including "Nguri-uri Budaya, Guyup Rukun, Modal Sosial." These three values are implemented in the costs for cultural preservation, transparency in financial reporting, and voluntary costs. Implications of the practice: This research has identified local wisdom and successfully traced accounting practices in the bantengan art. Originality/novelty: This research combines the results of local wisdom values with accounting science which has never been done in Bantengan art.

The purpose of this study was to study how job characteristics, work ethic, and quality of life affect employee performance at the Lowokwaru District Office, Malang City. In addition, the purpose of this research analysis was to determine how the independent and dependent variables used in this study interact with each other. This study used the entire population as a sample. where the author used 31 employees at the Lowokwaru District Office as a research sample. The tool used in this study was the Likert scale, which consisted of five response options, each valued 1-5. This study used research instruments, multiple linear regression analysis, and hypothesis testing with the help of Windows SPSS 4.0. The results of this study indicate that job characteristics, work ethic, and quality of life have a partial and positive effect on employee performance. Based on these findings, it can be concluded that all independent variables in this study have an effect on the dependent variable.

ABSTRAK UKM industri pariwisata menjadi andalan mewujudkan kesejahteraan masyarakat, menjadi jawaban fenomena penyerapan tenaga kerja di tengah trend industri termekanisasi, menjadi “pekerjaan rumah” pemerintah untuk optimalkan kapabilitas, agar mampu berkompetitif internasional dan global. Tujuan penelitian ini untuk membuat konsep dan model untuk meningkatkan strategi pemasaran dan strategi marketing terintegrasi, sebagai aspek capaian keunggulan bersaing pada kelompok UKM industri pariwisata di Jawa Timur. Metode penelitian menggunakan mix method, dengan seluruh karyawan UKM industri pariwisata sebagai populasi, ukuran sampel 440 UKM, Setiap UKM diambil 3 orang karyawan, total responden 1320 orang karyawan UKM. Penelitian ini diaplikasikan pada 11 kabupaten / kota, di Jawa Timur. Alat analisis yang akan diimplementasikan yakni Analytical Hierarchy Process (AHP) . Hasil penelitian menunjukkan bahwa penentuan ranking prioritas dapat dijadikan sebuah acuan dalam penentuan kriteria ataupun alternatif penentu kinerja UKM industri pariwisata di Jawa Timur. Kata Kunci: Industri Pariwisata; MSDM; Strategi Marketing. ABSTRACT SMEs in the tourism industry are a mainstay in realising community welfare, being the answer to the phenomenon of employment amid the trend of mechanised industries, being the ‘homework’ of the government to optimise capabilities, in order to be able to compete internationally and globally. The purpose of this study is to create concepts and models to improve marketing strategies and integrated marketing strategies, as aspects of achieving competitive advantage in the tourism industry SME group in East Java. The research method uses a mix method, with all employees of the tourism industry SMEs as a population, sample size 440 SMEs, each SME taken 3 employees, total respondents 1320 SME employees. This research is applied to 11 districts / cities, in East Java. The analytical tool to be implemented is Analytical Hierarchy Process (AHP). The results showed that the determination of priority ranking can be used as a reference in determining the criteria or alternatives that determine the performance of SMEs in the tourism industry in East Java. Keywords : Tourism Industry; Human Resources; Marketing Strategy.

The urgency of revitalizing Indonesia's tourism sector post-pandemic is critical as the industry continues to face significant challenges in recovery. This research objective is to identify the key variables and specific regions that should be prioritized to enhance national tourism statistics. Employing a cross-sectional survey methodology, data were collected from 1,320 employees across 440 tourism SMEs in 11 regions of East Java, alongside insights from 33 policymakers. The research utilized the Analytic Hierarchy Process (AHP) to systematically compare and prioritize variables, integrating quantitative and qualitative data. The findings reveal that market orientation is the most crucial factor for the success of tourism SMEs in East Java, with Banyuwangi identified as the region with the highest potential for maximizing tourism performance. The novelty of this research lies in the application of AHP as a methodological framework, which facilitates a structured decision-making process informed by the expertise of diverse stakeholders. The implications of this study suggest that by adopting a market-oriented approach and implementing tailored strategies for specific regions, tourism SMEs can enhance their competitive advantage and significantly contribute to the overall growth of the tourism sector. Prioritizing Banyuwangi could unlock substantial economic benefits, reinforcing the region's tourism potential and driving broader economic prosperity.

Potensi besar tenaga kerja produktif di Desa Plunturan, Kabupaten Ponorogo, Jawa Timur perlu dioptimalkan untuk memberdayakan UKM, salah satunya UKM Bengkel Las Maenaka. Sayangnya, para pemilik UKM bengkel las di Ponorogo banyak menghadapi permasalahan manajemen dalam mengelola bisnisnya. Sebagian besar pemilik UKM berasal dari latar belakang pekerja las yang tidak memiliki pendidikan formal manajemen bisnis. Ditambah skala usaha UKM bengkel las yang mayoritas masih sangat kecil menyulitkan untuk fokus dalam mengelola aspek-aspek manajemen secara profesional. Keterbatasan modal juga menjadi hambatan bagi UKM untuk merekrut tenaga ahli manajemen maupun melakukan pelatihan-pelatihan manajerial. Dari situasi tersebut, Tim Pengusul berusaha membantu memecahkan masalah yang dihadapi oleh UKM di bidang bengkel las dengan bekerja sama dengan UKM Bengkel Las Maenaka. Berbagai masalah pun muncul, antara lain tata kelola manajerial bisnis UKM yang tidak terstruktur, belum berdasarkan pada Standar Operasional Prosedur (SOP), lemahnya aspek tata kelola administrasi dan manajemen keuangan, kurang optimalnya kinerja proses pengeboran, belum efektifnya proses pemotongan, dan belum maksimalnya strategi pemasaran. Untuk itu, tim pengusul memberikan lima metode untuk menyelesaikan masalah yang terjadi di UKM Bengkel Las Maenaka. Abstract . The significant potential of the productive workforce in Plunturan Village, Ponorogo Regency, East Java, needs to be optimized to empower SMEs, one of which is the Maenaka Welding Workshop SME. Unfortunately, many SME welding workshop owners in Ponorogo face management issues in running their businesses. Most of the SME owners come from welding backgrounds without formal business management education. Additionally, the majority of the welding workshop SMEs are very small in scale, making it challenging to focus on managing various aspects professionally. Limited capital also hinders SMEs from recruiting management experts or conducting managerial training. From this situation, the Proposing Team strives to assist in solving the problems faced by SMEs in the welding workshop sector by partnering with the Maenaka Welding Workshop SME. Various issues have emerged, including unstructured business management, lack of adherence to Standard Operating Procedures (SOPs), weak administrative and financial management, suboptimal drilling performance, ineffective cutting processes, and underdeveloped marketing strategies. Therefore, the proposing team has provided five methods to address the issues faced by the Maenaka Welding Workshop SME .

Management Study Program, Faculty of Economics and Business, Widyagama University Malang, "The Influence of Organizational Culture and Quality of Work Life on Motivation and Its Implications for Employee Loyalty (Study of PT. Kutai Timber Indonesia Employees)".Supervisor 1: Adya Hermawati, Supervisor 2: Soedjono M.M. This research aims to identify the influence of organizational culture and Quality of Work Life on employee motivation, as well as its implications for employee loyalty. A healthy organizational culture and good Quality of Work Life can act as crucial factors in building high motivation among employees, which in turn can form strong loyalty. This research method uses a quantitative approach by distributing questionnaires to 67 respondents, such as regression and path analysis, is used to evaluate relationships between variables. The research results show that a better work culture and quality of work life can increase motivation, a better work culture and quality of work life can increase loyalty, better motivation can increase loyalty, work motivation can be a mediating variable between work culture and loyalty, and quality of work life on loyalty.