Adrienne Holz’s research while affiliated with Virginia Tech and other places

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Publications (6)


Estimated marginal means of masking by ideological consistency.
Psychographic characteristics of participants (n = 1231).
Cont.
Descriptive statistics.
Correlation table.

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Ideological Consistency and News Sharing as Predictors of Masking Among College Students
  • Article
  • Full-text available

December 2024

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5 Reads

Adrienne Holz

During the COVID-19 pandemic, the United States Centers for Disease Control and Prevention (CDC) recommended the use of well-fitting face masks or respirators as a strategy to reduce respiratory transmission; however, acceptance and utilization of face masks quickly became a contentious, politically charged matter. Given the effectiveness of masking against respiratory viruses, it is critical to understand the various normative factors and personal values associated with mask wearing. To this end, this study reports the findings of an online, cross-sectional survey (n = 1231) of college students during the COVID-19 pandemic. Findings show that ideological consistency, sharing news to create awareness, and sharing unverified news significantly predict masking behaviors, though ideological consistency most substantially explained variance in self-reported masking behaviors. Participants with more liberal political ideologies reported greater adherence to masking policies while those with more conservative ideologies reported less mask-wearing behavior. A better understanding of the predictors of masking behaviors, particularly how political ideologies continue to shape public health responses, is essential for designing more effective communication strategies to control disease spread and help inform strategies for future outbreaks. Study implications and limitations are discussed.

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Figure 1. A typology of media campaigns to encourage sustainable diet transitions that support human and planetary health.
Figure 3. Illustrative images of media campaigns that promoted a Western or sustainable diet organized by typology category.
Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review

May 2024

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53 Reads

Sustainability

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Adrienne Holz

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United States (U.S.) and global experts recommend that populations reduce red and processed meat (RPM) intake and transition to plant-rich, sustainable diets to support human and planetary health. A systematic scoping review was conducted to identify the landscape of media campaigns that promote plant-rich dietary patterns, traditional plant proteins, and novel plant-based meat alternatives (PBMA) and that encourage or discourage RPM products to Americans. Of 8321 records screened from four electronic databases, 103 records were included, along with 62 records from gray literature sources. Across 84 media campaigns (1917–2023) identified, corporate marketing campaigns (58.6%) were most prevalent compared to public information (13.8%), corporate sustainability (12.6%), countermarketing (5.7%), social marketing (4.6%), and public policy (4.6%) campaigns. Findings indicate that long-running corporate RPM campaigns, many with U.S. government oversight, dominated the landscape for decades, running alongside traditional plant protein campaigns. Novel PBMA campaigns emerged in the past decade. Many civil society campaigns promoted plant-rich dietary patterns, but few utilized social norm or behavior change theory, and only the Meatless Monday campaign was evaluated. The U.S. government, academia, businesses, and civil society should commit more resources to and evaluate the impact of media campaigns that support a sustainable diet transition for Americans, restrict and regulate the use of misinformation in media campaigns, and prioritize support for plant-based proteins and plant-rich dietary patterns.



Plant-rich dietary patterns that support sustainable dietary transitions for US adults [6,7,8,10,12,20]. * The environmental impact estimate is based on the level of animal-sourced protein intake, particularly RPM intake, as there is substantial evidence to suggest that dietary patterns high in plant-based foods and low in or free from animal-sourced foods have lower greenhouse gas emissions and land use. These patterns may also have lower water and energy use, although this depends on the types of plant-based foods consumed.
Changes in red meat consumption in the past 12 months among younger versus older consumers, as captured in the International Food Information Council Food and Health Surveys (2020–2022).
Changes in plant-based meat alternative consumption in the past 12 months between younger and older consumers, as captured in the International Food Information Council Food and Health Surveys (2020–2022).
Consumer perceptions, beliefs, and behaviors towards the environmental sustainability impacts of food and beverage products, as captured in the International Food Information Council (IFIC) Food and Health Surveys (2012–2022).
Demographic characteristics of respondents used for the International Food Information Council Food and Health Survey analysis (2012-2022).
US Adults’ Perceptions, Beliefs, and Behaviors towards Plant-Rich Dietary Patterns and Practices: International Food Information Council Food and Health Survey Insights, 2012–2022

December 2023

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66 Reads

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4 Citations

Expert groups recommend that populations adopt dietary patterns higher in whole, plant-based foods and lower in red and processed meat as a high-impact climate action. Yet, there is limited understanding of populations’ willingness to adopt plant-rich dietary patterns. This study examined United States (US) adults’ perceptions, beliefs, and behaviors towards plant-rich dietary patterns and practices over a decade. Fifteen questions from the International Food Information Council’s Food and Health Surveys (2012–2022) were analyzed across four sustainability domains (i.e., human health, environmental, social, and economic domains). Most respondents had favorable perceptions of environmentally sustainable food and beverages, but sustainability influenced less than half of consumers’ purchase decisions. Plant-rich dietary pattern adherence increased across survey years (12.1% [2019] to 25.8% [2022], p < 0.001). One-quarter (28.1%) of Americans reported reducing their red meat intake over 12 months (2020–2022). Yet, another 15.5% reported greater red meat intake, and 18.8% reported greater plant-based meat alternative (PBMA) intake over 12 months. The percentage of respondents who reported greater red meat and PBMA consumption in the previous 12 months significantly increased across the years surveyed (2020–2022, p < 0.05). IFIC Survey findings highlight growing US consumer awareness of health, environmental, and social sustainability but low adoption of plant-rich dietary patterns and practices. Government leadership and coordinated actions by health professionals, civil society, and businesses are needed to educate and incentivize Americans to adopt plant-rich dietary behaviors, and greater industry transparency is needed to show how food and beverage products support human and planetary health.


A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States

July 2023

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142 Reads

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4 Citations

The frequent consumption of sugary beverages is associated with many health risks. This study examined how persuasive appeals and graphics were used in different media campaigns to encourage and discourage sugary beverages and water in the United States (U.S.) The investigators developed a codebook, protocol and systematic process to conduct a qualitative content analysis for 280 media campaigns organized into a typology with six categories. SPSS version 28.0 was used to analyze rational and emotional appeals (i.e., positive, negative, coactive) for campaign slogans, taglines and graphic images (i.e., symbols, colors, audiences) for 60 unique campaigns across the typology. Results showed that positive emotional appeals were used more to promote sugary beverages in corporate advertising and marketing (64.7%) and social responsibility campaigns (68.8%), and less to encourage water in social marketing campaigns (30%). In contrast, public awareness campaigns used negative emotional appeals (48.1%), and advocacy campaigns combined rational (30%) and emotional positive (50%) and negative appeals (30%). Public policy campaigns used rational (82.6%) and positive emotional appeals (73.9%) to motivate support or opposition for sugary beverage tax legislation. Chi-square analyses assessed the relationships between the U.S. media campaign typology categories and graphic elements that revealed three variables with significant associations between the campaign typology and race/ethnicity (χ 2 (103) = 32.445, p = 0.039), content (χ 2 (103) = 70.760, p < 0.001) and product image (χ 2 (103) = 11.930, p = 0.036). Future research should examine how positive persuasive appeals in text and graphics can promote water to reduce sugary beverage health risks.


Character Portrayals in Digital Games: A Systematic Review of More than Three Decades of Existing Research

July 2022

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231 Reads

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4 Citations

Journal of Broadcasting & Electronic Media

This article presents a synthesis and interpretation of research on character portrayals in digital game content using a systematic review of existing studies (N = 30) based on a larger database search (N = 1,127). Character sex and gender has been the most frequently studied dimension, followed by character sexualization and character race and ethnicity. Other characteristics studied include characters from the LGBTQ community, body size, age, and mental well-being, along with character behaviors such as violence, profanity, and gambling. Overall, studies consistently observe that portrayals under-represent female and nonwhite characters and include problematic depictions. Methodological recommendations are provided.

Citations (3)


... Americans are also starting to increase their consumption of animal-sourced foods (73), similar to the global increase in consumption of animal-sourced foods (16). From 2020 to 2022, the percentage of adult respondents to a food and health survey who reported eating more red meat in the past 12 months increased from 13 to 19% (73). ...

Reference:

Nutritional importance of animal-sourced foods in a healthy diet
US Adults’ Perceptions, Beliefs, and Behaviors towards Plant-Rich Dietary Patterns and Practices: International Food Information Council Food and Health Survey Insights, 2012–2022

... Data for the analysis came from the website "database of advertising slogans" (Textart, 2024) The database of advertising slogans is a collection of advertising slogans from private persons, companies, and owners of trademarks. It was used in the study of Strutton & Roswinanto (2014), which has been cited by several studies, including Silveira et al. (2018), Zhang et al. (2017), and Kraak et al. (2023). ...

A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States

... The underrepresentation of female characters in VR video games resonates with prior findings in the context of traditional video games. Indeed, a recent systematic review of content analyses in the past three decades confirmed the trend of female underrepresentation in video games (Waddell et al., 2022). Both console and PC video games have shown similar disparities in gender representations (Downs & Smith, 2010;Williams et al., 2009). ...

Character Portrayals in Digital Games: A Systematic Review of More than Three Decades of Existing Research
  • Citing Article
  • July 2022

Journal of Broadcasting & Electronic Media