June 2013
·
52 Reads
·
15 Citations
What is this page?
This page lists works of an author who doesn't have a ResearchGate profile or hasn't added the works to their profile yet. It is automatically generated from public (personal) data to further our legitimate goal of comprehensive and accurate scientific recordkeeping. If you are this author and want this page removed, please let us know.
Publications (1)
Citations (1)
... (abhijeet & sujata, 2019; gronroos, 1994) Relationship Marketing is the process of identifying, developing, maintaining, and terminating relational exchanges with the purpose of enhancing performance. (Harun et al., 2018;Palmatier, 2008) Relationship Marketing practices are used by businesses as a marketing strategy to create, build and improve relationships with the clients (RM1) and to ensure that such relationship benefits both the customers and the businesses (RM6). ...
- Citing Book
June 2013