Abdul Ghaffar Tahir’s scientific contributions

Education is not only a need of developing nations but of the developed ones also. Realization of its importance, there are several trends emerging in education. Educational Marketing is one of the new emerging trends. Keeping in view the global importance of Educational marketing, this study was design to identify, analyze and compare the higher education marketing strategies of Pakistan and Malaysia. Twenty students were randomly selected from each university and ten private universities of Pakistan and Malaysia each. The data was collected through questionnaire from university students. There were seven keys of educational marketing, i.e. Program, Price, Promotion, Place, People, Process and Physical facilities. It was found that physical facilities and prominence were considered the most important marketing strategies while price and premium were considered as the least important ones. Malaysian Private Universities showed comparatively high mean scores of usage and importance of marketing strategies rather than Pakistani Private Universities. It was observed that new and modern programs, adequate location (place), highly qualified faculty (people), educational expos (promotion) and physical facilities were examples of educational marketing strategies. Recommendations included that the variety of program offered by the universities may be helpful as marketing. The modern and new program attracted the students. Education Expo and Book Fair were the case of promotion of the universities. The suitable and approachable place increased the admission.