Abdu Albur's research while affiliated with Ministry of Finance of Kingdom of Saudi Arabia and other places
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Publications (2)
This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific techn...
This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific techn...
Citations
... The North American School prefers dynamic relationships with customers to static ones and they place customers on the level of partners [2]. The article utilizes the North American and Nordic schools' approach as well as approaches by Greenberg [14,16,17,18]. ...
![[object Object]](https://i1.rgstatic.net/ii/profile.image/1077265689518083-1633851563461_Q64/Information-Association.jpg)
... Information Technology (IT) refers to utilisation of computer-based coordinated programmes in processing organisational information, storing and transferring of data (Botha, 2013). According to Muller (2015), information technology has revolutionalised the banking sector by empowering complex item and service development and better market infrastructure and examination. In that capacity, it is simpler for banks to target clients effortlessly utilising IT, and furthermore to upgrade their experience through after-sales services and other promotional services. ...
