Abbey Ngochindo Igwe’s scientific contributions

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Publications (80)


The role of U.S. government policy in advancing digital access and equity
  • Article
  • Full-text available

March 2025

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56 Reads

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1 Citation

International Journal of Applied Research in Social Sciences

Jumai Ahmadu

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Oluwakemi Famoti

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[...]

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David Akokodaripon

The primary objective of this paper is to examine how government policies can promote digital inclusion and equity across the United States of America. It emphasizes the need for strategic interventions to bridge the digital divide, ensuring that all segments of society can benefit from technological advancements. The paper underscores the role of government in providing infrastructure, education, and regulatory frameworks that support digital access and literacy. Central to the paper is the exploration of various policy measures and their impact on digital inclusion. It analyzes successful initiatives such as national broadband strategies, digital literacy programs, and subsidies for low-income households. The paper discusses how these policies can be tailored to address the specific needs of marginalized communities, including rural populations, the elderly, and people with disabilities. The concept paper delves into theoretical models of digital inclusion, such as the Digital Divide Theory and the Capability Approach. It reviews these models to understand the multifaceted nature of digital exclusion and the socio-economic factors contributing to it. The paper also highlights the importance of a holistic approach that combines infrastructure development with digital skills training and public awareness campaigns. Addressing the practical challenges of promoting digital inclusion, the paper identifies issues such as budget constraints, rapid technological changes, and resistance to digital adoption. It proposes solutions including public-private partnerships, continuous policy evaluation, and targeted interventions for high-need areas. The paper emphasizes the need for collaboration between government, industry, and civil society to create a sustainable and inclusive digital environment. The anticipated outcomes of effective government policies include increased digital literacy, broader access to online services, and enhanced socio-economic opportunities for all citizens. These outcomes are expected to lead to greater social cohesion, economic growth, and improved quality of life. The paper argues that promoting digital inclusion is not only a matter of social justice but also a strategic imperative for national development. The paper provides a comprehensive framework for understanding and addressing digital exclusion through government intervention. By implementing inclusive policies and fostering collaboration across sectors, The United States of America government can ensure that all its citizens are empowered to participate in the digital economy. The paper calls for ongoing research and practical efforts to refine and enhance digital inclusion strategies, ensuring they remain responsive to the evolving technological landscape and societal needs. Keywords: Digital Access, Equity, Inclusion, USA.

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Corresponding author: Nnenna Ijeoma Okeke Customer journey mapping framework for SMES: Enhancing customer satisfaction and business growth

March 2025

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2,447 Reads

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43 Citations

World Journal of Advanced Research and Reviews

Customer journey mapping (CJM) is an essential tool for small and medium-sized enterprises (SMEs) to understand and optimize their interactions with customers, thereby driving satisfaction and business growth. This review outlines a customer journey mapping framework designed specifically for SMEs, aiming to enhance customer experiences through a structured approach to identifying key touchpoints, pain points, and opportunities for improvement across the customer lifecycle. The proposed framework involves systematically mapping out every stage of the customer journey, from initial awareness to post-purchase interactions, highlighting moments that significantly impact customer satisfaction. By leveraging customer data, feedback, and analytics, SMEs can gain valuable insights into customer behavior, motivations, and preferences. This framework emphasizes the importance of personalization, using data to tailor the customer experience and foster deeper connections. Additionally, the framework integrates feedback loops, allowing SMEs to continuously gather and analyze real-time customer data. This iterative process helps businesses to proactively identify emerging trends, address customer concerns, and adapt to evolving market demands. By aligning customer needs with business objectives, SMEs can create more targeted marketing campaigns, improve product or service offerings, and enhance customer retention strategies. The implementation of this customer journey mapping framework can lead to several key benefits for SMEs, including improved customer satisfaction, increased brand loyalty, and greater operational efficiency. It also enables SMEs to compete more effectively in their markets by delivering personalized and seamless customer experiences. The framework supports scalability, allowing SMEs to refine their customer engagement strategies as their businesses grow. In conclusion, the customer journey mapping framework serves as a critical tool for SMEs looking to enhance customer satisfaction and drive sustainable business growth. By focusing on data-driven insights and continuous improvement, SMEs can deliver more value to customers, strengthen brand loyalty, and achieve long-term success.


Corresponding author: Nnenna Ijeoma Okeke AI in customer feedback integration: A data-driven framework for enhancing business strategy

March 2025

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846 Reads

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54 Citations

The integration of artificial intelligence (AI) into customer feedback systems has emerged as a transformative approach for businesses seeking to enhance their strategies and maintain a competitive edge. This review presents a data-driven framework that leverages AI to analyze, interpret, and act upon customer feedback, providing actionable insights for business decision-making. AI techniques such as natural language processing (NLP), machine learning (ML), and sentiment analysis allow companies to automate the feedback collection process and analyze vast amounts of data from diverse sources, including surveys, reviews, social media, and customer support interactions. The proposed framework facilitates real-time feedback analysis, enabling businesses to identify trends, customer preferences, and potential pain points more efficiently. By integrating AI with existing customer relationship management (CRM) systems, businesses can automate the categorization and prioritization of feedback, allowing for timely responses and more effective problem-solving. Furthermore, predictive analytics tools within the framework can forecast customer needs, allowing businesses to tailor products and services to meet evolving expectations. This framework also supports continuous improvement by enabling businesses to track the impact of changes implemented based on customer feedback. Additionally, AI's ability to personalize the customer experience by recognizing patterns and individual preferences plays a crucial role in increasing customer satisfaction and loyalty. The data-driven insights generated through AI integration can guide businesses in refining their marketing, product development, and customer service strategies, leading to improved operational efficiency and better alignment with customer expectations. In conclusion, the integration of AI into customer feedback mechanisms represents a significant advancement for data-driven business strategy development. This framework not only enhances feedback accuracy and speed but also empowers businesses to deliver more personalized and customer-centric solutions.


Corresponding author: Nnenna Ijeoma Okeke AI-driven personalization framework for SMES: Revolutionizing customer engagement and retention

March 2025

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586 Reads

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54 Citations

World Journal of Advanced Research and Reviews

In today's competitive business landscape, Small and Medium Enterprises (SMEs) face unique challenges in building and maintaining strong customer relationships. An AI-driven personalization framework offers a transformative solution by enabling SMEs to deliver highly targeted and individualized customer experiences, improving both engagement and retention rates. This review outlines how artificial intelligence (AI) can empower SMEs by integrating data-driven insights with customer interaction processes to revolutionize business practices. AI-driven personalization leverages machine learning algorithms, natural language processing (NLP), and predictive analytics to analyze customer behaviors, preferences, and feedback. By aggregating data from various sources-such as online interactions, purchase histories, and social media activity-AI can generate personalized recommendations, offers, and communication strategies that resonate with individual customers. The framework facilitates dynamic customer segmentation, allowing SMEs to tailor marketing efforts and enhance service delivery. The personalization process also extends beyond marketing by optimizing customer support through AI-powered chatbots and recommendation systems, which provide real-time solutions and advice. This level of personalization fosters stronger emotional connections, increasing customer satisfaction and brand loyalty. Additionally, AI-driven insights enable SMEs to anticipate customer needs, predict churn rates, and proactively address potential issues, thereby boosting retention rates. For SMEs, the implementation of an AI-driven personalization framework is not only cost-effective but scalable, making it accessible even to businesses with limited resources. As SMEs increasingly adopt digital tools, the integration of AI-based personalization becomes essential for staying competitive in a rapidly evolving market. This review highlights the potential of AI in transforming customer engagement strategies for SMEs by offering a tailored, efficient, and sustainable approach to enhancing customer experiences.


The Role of Blockchain and AI in the Future of Energy Trading: A Technological Perspective on Transforming the Oil & Gas Industry by 2025

March 2025

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20 Reads

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30 Citations

International Journal of Advanced Multidisciplinary Research and Studies

The convergence of blockchain and artificial intelligence (AI) is poised to revolutionize energy trading in the oil and gas industry by 2025. These technologies are enhancing transaction efficiency, improving market transparency, and enabling more secure and automated trading processes. Blockchain, through decentralized ledgers and smart contracts, ensures immutable transaction records, reducing counterparty risks and enabling real-time settlements. AI-driven predictive analytics optimize energy trading strategies by processing vast datasets, detecting market patterns, and forecasting price fluctuations with high accuracy. Smart contracts, self-executing agreements embedded in blockchain networks, eliminate intermediaries, reducing transaction costs and mitigating fraudulent activities. These digital agreements automate trade settlements based on predefined conditions, expediting contract execution while ensuring compliance with regulatory requirements. Additionally, AI-powered algorithmic trading enhances market responsiveness, enabling energy companies to make data-driven decisions in real-time. By leveraging machine learning and deep learning models, traders can optimize portfolio management, anticipate supply chain disruptions, and manage price volatility more effectively. Moreover, blockchain fosters trust among stakeholders by providing a tamper-proof audit trail of transactions, enhancing regulatory compliance, and reducing operational inefficiencies. The integration of AI with blockchain-enabled trading platforms allows for automated risk assessment, fraud detection, and enhanced liquidity management. These innovations collectively contribute to a more resilient and adaptive energy trading ecosystem, accommodating the growing complexity of global oil and gas markets. Despite these advantages, challenges such as regulatory uncertainties, interoperability issues, and cybersecurity risks persist. The successful implementation of blockchain and AI in energy trading requires standardized frameworks, industry-wide collaboration, and robust cybersecurity measures. Nonetheless, early adopters stand to gain a competitive edge by capitalizing on these technologies to optimize trading strategies, improve asset utilization, and enhance operational efficiency. As the oil and gas industry embraces digital transformation, blockchain and AI are becoming indispensable tools for modernizing energy trading. Their potential to foster transparency, streamline operations, and mitigate risks underscores their role in shaping the future of energy markets. Companies that integrate these technologies effectively will be better positioned to navigate evolving market dynamics and achieve sustained growth in a rapidly digitalizing energy sector.


Theoretical Approaches to Empowering SMEs through Technology Adoption: Pathways to Economic Resilience in Nigeria

February 2025

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49 Reads

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1 Citation

International Journal of Scientific Research in Science and Technology

Small and Medium-sized Enterprises (SMEs) are crucial to Nigeria’s economy, driving employment, innovation, and growth. However, they face significant challenges such as limited technology access, inadequate infrastructure, and regulatory barriers. This concept paper proposes a theoretical framework for empowering Nigerian SMEs through strategic technology adoption to enhance resilience and sustainable development. Grounded in the Technology Acceptance Model (TAM), Diffusion of Innovations (DOI) theory, and the Resource-Based View (RBV), the framework examines factors influencing technology adoption. Key drivers include perceived usefulness, ease of use, cost, and accessibility, while barriers encompass financial constraints and regulatory complexities. The framework highlights government policies, financial incentives, and training programs as critical enablers of technology adoption. Technology adoption enhances SME resilience by improving operational efficiency, reducing costs, and expanding market reach through digital platforms and e-commerce. Policy recommendations include investing in ICT infrastructure, offering financial incentives, providing digital training, and streamlining regulations to foster innovation. Public-private partnerships and business incubators play a vital role in facilitating digital transformation. Robust monitoring and evaluation mechanisms are essential to assess the impact of technology adoption on SME performance. Continuous feedback will ensure that initiatives remain effective and responsive to SME needs. This framework provides a roadmap for leveraging technology to strengthen Nigerian SMEs, fostering economic growth, and positioning them competitively in the digital global economy.


Service Quality Improvement in the Banking Sector: A Data Analytics Perspective

February 2025

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71 Reads

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13 Citations

International Journal of Advanced Multidisciplinary Research and Studies

Service quality in the banking sector is a critical determinant of customer satisfaction, loyalty, and competitive advantage. As banks strive to meet the evolving expectations of customers and navigate an increasingly complex regulatory landscape, the role of data analytics in enhancing service quality has become paramount. This review explores how data analytics can be leveraged to improve service quality in the banking sector, offering insights into the methods, benefits, and practical applications of this approach. The review begins by outlining the importance of service quality in banking, emphasizing its impact on customer retention and the overall success of financial institutions. Traditional methods of assessing and improving service quality, such as customer surveys and manual audits, are often limited by their reactive nature and the inability to handle large volumes of data effectively. In contrast, data analytics provides a proactive and comprehensive approach, enabling banks to identify patterns, predict trends, and make data-driven decisions that enhance service delivery. Data analytics encompasses various techniques, including descriptive, predictive, and prescriptive analytics, each offering unique benefits for service quality improvement. Descriptive analytics allows banks to gain insights from historical data, identifying key areas for improvement. Predictive analytics uses statistical models and machine learning algorithms to forecast future customer behavior, enabling banks to anticipate needs and address potential issues before they escalate. Prescriptive analytics goes a step further by recommending specific actions to optimize service quality, based on the analysis of past and predicted data. Key areas where data analytics can significantly enhance service quality in banking include customer relationship management (CRM), operational efficiency, and risk management. In CRM, data analytics enables banks to personalize services, segment customers effectively, and predict their needs with greater accuracy. This personalized approach not only enhances customer satisfaction but also fosters loyalty and long-term relationships. Operational efficiency is another critical area where data analytics can drive improvements. By analyzing transaction data, banks can optimize processes, reduce waiting times, and improve the overall customer experience. For instance, data-driven insights can help banks streamline branch operations, optimize ATM placements, and manage workforce allocation more effectively. Risk management, particularly in the areas of fraud detection and credit risk assessment, also benefits from data analytics. Advanced analytics techniques can detect unusual patterns and flag potential fraud in real-time, reducing the risk of financial losses and enhancing trust. Similarly, predictive models can assess credit risk more accurately, ensuring that banks make informed lending decisions and maintain a healthy loan portfolio. The adoption of data analytics in banking is not without challenges. Issues such as data privacy, security, and the need for skilled personnel to interpret and act on data insights are significant considerations. However, with the right strategies and technologies in place, these challenges can be effectively managed, paving the way for substantial improvements in service quality. Data analytics offers a powerful toolset for banks aiming to enhance service quality. By leveraging data-driven insights, banks can deliver more personalized, efficient, and secure services, ultimately leading to greater customer satisfaction and competitive advantage. As the banking sector continues to evolve, the integration of data analytics into service quality improvement strategies will be essential for staying ahead in a competitive market.


Fig 1: Data-driven competitive advantage (Shahid & Sheikh, 2021)
Fig 2: Business model as the intermediary between strategy and business processes (Shahid & Sheikh, 2021)
Fig 4: Developing an Artificial intelligence (AI)-Based Business Model (Lee, et al., 2019)
AI-Driven Predictive Analytics Model for Strategic Business Development and Market Growth in Competitive Industries

February 2025

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448 Reads

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19 Citations

International Journal of Social Science Exceptional Research

In today's dynamic and competitive industries, businesses face increasing pressure to identify opportunities, anticipate market shifts, and optimize strategies for sustained growth. This study presents an AI-driven predictive analytics model designed to support strategic business development and market expansion. The framework leverages advanced artificial intelligence (AI) and machine learning (ML) techniques to analyze complex datasets, uncover hidden patterns, and generate actionable insights for decision-makers. The model incorporates supervised and unsupervised learning algorithms, including decision trees, support vector machines (SVM), and clustering methods, to evaluate market trends, customer behavior, and competitive landscapes. It integrates real-time data streams from diverse sources such as social media analytics, economic indicators, customer feedback, and sales records. By employing natural language processing (NLP) and sentiment analysis, the model enables businesses to capture consumer sentiment and refine product offerings to align with evolving preferences. Key features of the model include opportunity mapping, demand forecasting, and dynamic risk assessment, which empower organizations to proactively adapt to changing market conditions. The predictive insights are visualized through intuitive dashboards, enhancing strategic planning and resource allocation. The model also emphasizes scalability, allowing its application across multiple industries such as retail, finance, healthcare, and technology. The findings demonstrate significant improvements in market penetration, customer acquisition, and operational efficiency for businesses adopting the model. By addressing critical challenges such as market volatility and evolving customer expectations, the framework fosters resilience and agility in competitive environments. This research highlights the transformative potential of AI-driven analytics in strategic business development. It underscores the importance of ethical considerations, including data privacy and algorithmic transparency, in ensuring responsible implementation. The proposed model provides businesses with a robust toolset to navigate complexity, drive market growth, and achieve long-term success.


Fig 2: A simplified concept of an occupational exposure scenario consisting of i Contributing Scenarios (CSs) with j Operational Conditions (OCs) (Koivisto, et al., 2021)
A Conceptual Model for Reducing Occupational Exposure Risks in High-Risk Manufacturing and Petrochemical Industries through Industrial Hygiene Practices

February 2025

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146 Reads

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25 Citations

International Journal of Social Science Exceptional Research

Occupational exposure to hazardous agents in high-risk manufacturing and petrochemical industries poses significant risks to worker health and safety. This study proposes a conceptual model aimed at reducing these risks through the implementation of advanced industrial hygiene practices. The model integrates hazard identification, risk assessment, control strategies, and continuous monitoring to create a comprehensive framework for occupational risk management. By leveraging real-time data analytics, predictive modeling, and automation, the proposed approach enhances the identification of workplace hazards such as chemical, physical, and biological agents. The risk assessment component incorporates quantitative exposure assessment methods and risk characterization techniques to prioritize interventions based on severity and frequency of exposure. Control measures focus on the hierarchy of controls, emphasizing elimination, substitution, engineering controls, administrative controls, and personal protective equipment (PPE). The model further includes an iterative process for continuous improvement through employee training, periodic audits, and feedback mechanisms. To address emerging challenges, such as new chemical formulations and evolving manufacturing technologies, the model integrates predictive analytics and machine learning algorithms to anticipate and mitigate potential risks. A pilot implementation of the model in select manufacturing and petrochemical facilities demonstrated its effectiveness in reducing exposure incidents by 25% over a one-year period. The study highlights the importance of a multidisciplinary approach, combining expertise in industrial hygiene, engineering, and occupational health to ensure worker safety. Moreover, the model advocates for collaboration between stakeholders, including management, workers, and regulatory bodies, to foster a culture of safety and compliance. This conceptual framework aligns with global safety standards and can be adapted to various industrial settings, ensuring its scalability and relevance across different regions and sectors. The findings underscore the critical role of industrial hygiene practices in mitigating occupational exposure risks and improving overall workplace safety.


Strategic Conceptual Framework for SME Lending: Balancing Risk Mitigation and Economic Development

February 2025

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49 Reads

This paper presents a strategic conceptual framework for SME (Small and Medium-sized Enterprises) lending that balances risk mitigation with economic development goals. SMEs are crucial to economic growth, innovation, and job creation. However, they often face significant financial challenges due to perceived high risk. The proposed framework integrates key components such as risk diversification, credit portfolio management, and socioeconomic impact assessment to guide financial institutions in developing innovative lending strategies. By incorporating these elements, the framework aims to enhance the resilience of lending portfolios while supporting SME growth and contributing to broader socioeconomic development. This approach encourages financial institutions to adopt a more holistic view of risk management, aligning their practices with sustainable development goals and fostering inclusive economic growth. The paper also provides practical guidelines for implementing the framework. It suggests directions for future research and policy development further to support SME access to finance and economic resilience.


Citations (54)


... GFS partnered with a blockchain logistics platform to create a secure and immutable ledger of all shipping documentation, including bills of lading, customs declarations, and delivery receipts. This digital ledger significantly reduced document fraud, a common technique in TBML schemes [68] . Additionally, AI algorithms were trained to detect red flags such as round-tripping, false invoicing, and shipment-value discrepancies by analyzing patterns in historical trade data and comparing them against real-time transactions. ...

Reference:

Strategic Framework for Strengthening AML Compliance Across Cross-Border Transport, Shipping, and Logistics Channels
A framework for scaling social entrepreneurship in Nigeria: strategies for creating sustainable social impact

... In aviation systems, this involves rigorous evaluation methods such as static analysis, dynamic testing, formal verification, and fuzz testing. Traditional tools often rely on rule-based engines or logic solvers that can be limited in scope and adaptability, especially when dealing with increasingly modular and distributed codebases [17,18]. AI augments these validation techniques by introducing learning-based models that can detect subtle patterns of defects and anomalies. ...

A Framework for scaling social entrepreneurship in Nigeria: Strategies for Creating Sustainable Social Impact

International Journal of Management and Organizational Research

... This undermines trust and poses significant hurdles in safety certification contexts. Until explainability and traceability improve, reliance on such tools will likely remain constrained to non-critical components or be supplemented with extensive human oversight [56][57][58]. Despite ongoing advances, several research gaps hinder the widespread adoption of AI-based refactoring and validation tools in aviation. ...

A Conceptual Framework for Financial Control and Performance Management in Nigerian SMEs

International Journal of Social Science Exceptional Research

... Critical infrastructure organizations, including those in sectors such as energy, transportation, and water, rely on ERP systems to manage complex operations, improve safety protocols, and ensure the continuous delivery of services. These organizations face a unique set of challenges, including the need to manage large, distributed assets, comply with stringent safety and regulatory standards, and respond to emergencies quickly [47,48] overcoming resistance and ensuring that employees are fully equipped to use the system effectively [65]. ...

Dynamic Pricing Models for Logistics Product Management: Balancing Cost Efficiency and Market Demands

International Journal of Multidisciplinary Research and Growth Evaluation

... Cloud-based systems address this issue by using parallel processing and distributed computing techniques that allow data to be processed simultaneously across multiple nodes, thereby reducing processing time. However, even with these techniques, the challenge remains to process data quickly without compromising the quality or integrity of the results [22,23]. ...

Artificial Intelligence in Product Pricing and Revenue Optimization: Leveraging Data- Driven Decision-Making

International Journal of Multidisciplinary Research and Growth Evaluation

... The implementation of the conceptual model for stakeholder engagement and cross-functional collaboration directly contributes to improved product development outcomes in several significant ways. By ensuring that all relevant stakeholders are identified and continuously engaged throughout the product development process, the model creates a clear understanding of the product's requirements and expectations from the outset [49,50] . This shared understanding helps teams align their efforts with market demands, customer preferences, and regulatory guidelines, leading to the creation of products that meet user needs and are compliant with industry standards. ...

Cost Optimization in Logistics Product Management: Strategies for Operational Efficiency and Profitability

International Journal of Multidisciplinary Research and Growth Evaluation

... Why ethical issues need to be brought to the debates on developing and using AI in pursuit of adopting the already existing technologies to their socially convenient counterparts and upholding the human rights. In doing so governments and institutions should be able to offer a framework in which they can guide the design, deployment, and operation of AI systems (Shittu, 2024). In this way these values should encourage, fairness, accountability, transparency, nondiscrimination without AI technologies to perpetuating current biases or introducing new sources of inequality. ...

Ethics in Technology: Developing Ethical Guidelines for AI and Digital Transformation in Nigeria

International Journal of Multidisciplinary Research and Growth Evaluation

... By providing collaborative tools such as secure messaging, case notes sharing, and real-time updates, the platform can facilitate better coordination and reduce service duplication. Effective collaboration ensures that all parties are on the same page when it comes to refugee needs and the resources available to support them (Okeke, Alabi, Igwe, Ofodile, & Ewim, 2024b;. Additionally, data-sharing agreements and interoperable systems are necessary to ensure that stakeholders can seamlessly access the required information while respecting data privacy and security protocols. ...

Corresponding author: Nnenna Ijeoma Okeke AI in customer feedback integration: A data-driven framework for enhancing business strategy

... This siloed approach can lead to inefficiencies, as the allocation of resources may not be aligned with the project's financial constraints, and vice versa. There is a growing recognition in the literature that a more integrated approach is necessary, one that considers cost, resource use, and risk management as interconnected elements in a unified framework (Okeke, Alabi, Igwe, Ofodile, & Ewim, 2024a. Additionally, many of the existing frameworks remain static and rely on historical data, which can quickly become outdated or fail to account for dynamic market conditions, regulatory changes, or unforeseen disruptions. ...

Corresponding author: Nnenna Ijeoma Okeke AI-driven personalization framework for SMES: Revolutionizing customer engagement and retention

World Journal of Advanced Research and Reviews

... An analysis of feedback from three U.S. health systems between 2010-2013 indicated that, despite diverse emotions voiced by patients, most feedback was seen as irrelevant to priorities like care quality and safety. Patients showed a preference for feedback relating to actionable issues rather than immediate care concerns [3,4]. ...

Corresponding author: Nnenna Ijeoma Okeke Customer journey mapping framework for SMES: Enhancing customer satisfaction and business growth

World Journal of Advanced Research and Reviews