A.A. Mitchell’s scientific contributions

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Publications (1)

Journal of Marketing Research
  • Article

January 1981

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122 Reads

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920 Citations

Journal of Marketing Research

A.A. Mitchell

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Citations (1)

... Moreover, the recognition of consumer-based brand evaluations and brand equity (Keller et al., 2011) and the subsequent impact on purchase intentions and loyalty (Wu et al., 2020) has led to several studies that have explored factors impacting consumer attitudes. Attitude towards the brand (Mitchell and Olson, 1981) is an enduring state that energizes purchase intentions (Spears and Singh, 2004) and BL (Bae and Kim, 2023). ...

Reference:

The role of consumer attitude and attachment in determining the effect of advertiser credibility on brand loyalty
Journal of Marketing Research
  • Citing Article

  • January 1981

Journal of Marketing Research

A.A. Mitchell

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