A. Caridi’s scientific contributions

In this paper the authors present the design of a multimedia mobile guide for the visitors of the Wolfsoniana museum of Genoa. The system presented is part of an upcoming field trial aiming to research about Usability and User Experience (UX) of Near Field Communication (NFC) technology applied to the touristic-cultural field. Therefore, moving from the assumption that the visitor experience could be enhanced in making more interactive and engaging the visit, the mobile application will interact with NFC and QR Code technologies to allow the visitor to easily access to additional contents and social functions with his/her smartphone. The subject treated in this paper is a preparatory work for the future test of the Wolfsoniana Smart Museum mobile application during the field trial, one of the few ones on NFC coming from Italy till today. In particular, the authors describe the different steps followed in the mobile application design process, focusing on the main findings about better user experience and usable user interface (UI).

This demo paper describes the pilot plant of the PALM-Cities Project, installed at a modern art museum in Genoa. The objective of the system is offering visitors a novel and immersive experience when visiting the exhibit. In fact, owing to automatic identification technologies, such as Near Field Communication (NFC) and the Quick Response Code (QR Code), people can interact with the surrounding environment by means of their own devices, e.g., smartphones or tablets, receiving personalized contents as they move in a given location. Different resources for the same artwork in the museum are delivered to different users on the basis of their preferences, such as, e.g., language, age and device.