Jingjing Cui's scientific contributions

Publication (1)

Purpose: Recent legislation in Europe and North America encourages women’s participation in corporate boards based on the belief that gender-diversified boards contribute positively to firm performance and increased competitiveness. Contrary to the West, the women’s participation rate in business has been traditionally high in China. The purpose of this paper is to find out whether gender-diverse corporate boards of Chinese automotive firms perform better financially than gender-homogeneous boards. Design/methodology/approach: By drawing on data from the Chinese Government and Bloomberg, the authors compare and analyze the differences in financial performance (return on equity, asset growth, sales growth) and risk behavior (debt risk, R&D expenditure) of Chinese automotive firms with and without women on their corporate board. Findings: There is significant evidence that firms with women on the board perform better across all three categories, with the exception of return on equity, for which they found no significant differences among the analyzed firms. Practical implications: While women’s participation in corporate boards in China is low, the results of this study suggest to policy makers and firms alike to implement measures that support gender-diversified boards in order to take advantage of their potential to increase corporate performance. Originality/value: So far, the performance of corporate boards of countries with a traditionally high share of female participation in the workforce has rarely been analyzed. Research focusing on the Chinese automotive industry is new and underrepresented, although China is the largest automotive market worldwide and a key industry of the domestic economy. This investigation contributes to the literature stream on board diversity in as well as to industry-related studies. With the example of the Chinese automotive industry, it provides empirical evidence of better performance of firms with gender-diversified boards within the categories tested.

Citations (2)

... What is the optimal mix of male-female representation on corporate boards in Ghana? Horak and Cui (2017), Rodríguez-Ruiz et al. (2016) and García-Meca et al. (2015) have shown empirically that board gender diversity (BGD) wields positive influence on performance (Pathan and Faff, 2013;Kılıç and Kuzey, 2013;Terjesen et al., 2016;Carter et al., 2003). Although these studies confirm the notion of value additive of gender diversity in the boardrooms, the models in these papers typically make predictions of the effect of BGD on performance but not efficiency. ...

Top co-authors (1)

Sven Horak
  • St. John's University

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