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Typography and color: Effects of salience and fluency on conscious recollective experience

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Abstract

Within one experiment the central assumptions of the distinctiveness/fluency account of recollective experience were tested and contrasted with predictions of processing theory. To manipulate perceptual salience, the typography of words was varied. Effects of conceptual salience were induced by a variation of word color. In the study phase participants generated different word or object images according to presented words. To manipulate perceptual and conceptual fluency one test group underwent a priming procedure in the test phase, consisting of a recognition test, whereby some primes were identical to the target words typographically or by color and others were not. Additionally, all participants were asked to make judgments of recollective experience (remember, know, guess) after the old/new decisions. The results of the data analyses confirm the distinctiveness/fluency account. Words written in an unusual typography or color were judged significantly more often as "remembered" than normal words. The priming procedure uncovered some effects of fluency on reaction times: old/new decisions took less time if prime and target words were perceptually or conceptually identical.

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... Über eine Manipulation der perzeptuellen Prozessgeschwindigkeit wollte Rajaram (1993) (Wehr & Wippich, 2004). Rajaram und Geraci (2000) ...
... Entgegen der angenommenen Beziehung von Erinnerungsbewusstsein und Prozessen beobachtete Rajaram (1996) (Rajaram, 1996). Rajaram, 1998;Wehr & Wippich, 2004). ...
... Der (Dweck et al., 1995, Dweck & Legget, 1988Levy & Dweck, 1999 Qualitativ differenzierte Inhaltsanalysen wurden auch schon mit dem MCQ und dem AMQ (Rubin et al., 2003) Rajaram, 1996;Wehr & Wippich, 2004 Blaxton & Theodore, 1997;Inamori, 2003). So präsentierten Blaxton und Theodore (1997) ...
Thesis
Die Gedächtnispsychologie beschäftigt sich seit geraumer Zeit mit der Erfassung von Bewusstseinszuständen, die Erinnerungen begleiten (Remember/Know Paradigma). Bewusstsein bei sozialer Informationsverarbeitung wurde bisher jedoch kaum thematisiert. Untersucht wurde der Effekt kategorialer Salienz auf das subjektive Erleben von Erinnerungen an Personeneigenschaften, die in verschiedenen Abstufungen mit dem Altersstereotyp kongruent waren (konsistent, inkonsistent, neutral). Die inzidentelle Enkodierung der Eigenschaften erfolgte mittels einer Beurteilungsaufgabe, bei der entweder die Typizität (hohe kategoriale Salienz) oder die Konkretheit des Wortmaterials (niedrige kategoriale Salienz) zu beurteilen war. Es konnten Einflüsse auf das Erinnerungsbewusstsein durch die Salienz der Altersinformation, des Aufmerksamkeitsfokus sowie durch dispositionale Voreingenommenheiten (implizite Personentheorien, Verarbeitungsstile) nachgewiesen werden. Nur bei hoher kategorialer Salienz des Altersstereotyps (Experiment 1) zeigten sich Unterschiede im Erinnerungsbewusstsein. Überdies legt die Untersuchung nahe, dass die stereotypgeleiteten Erinnerungen nach den Prinzipien der Figur/Hintergrund Trennung im Bewusstsein konstruiert werden und der subjektiven Evaluation des Experimentalkontextes eine vermittelnde Rolle zufällt. So ergaben sich die Bewusstseinszustände in Abhängigkeit der Wortgruppierungen (Experiment 2) sowie der Aufmerksamkeitslage während der Enkodierung (Beurteilung der Typizität vs. Untypizität; Experiment 3). Eindrückliche Unterstützung für die Figur/Hintergrund Hypothese konnte in Experiment 4 durch eine perzeptuelle Aufgabe gewonnen werden. Hier sollten die Eigenschaften schnellstmöglich in einem Wortsuchrätsel identifiziert werden. Hohe kategoriale Salienz erleichterte das Auffinden kongruenter Wörter. Sowohl im Rekognitions- als auch im Cued Recall-Test veränderte das aktivierte Stereotyp primär die Remember-Raten. Die Ergebnisse haben damit nicht nur für den Bereich der Personenwahrnehmung neue Erkenntnisse geliefert, sondern auch das psychologische Verständnis von Bewusstsein erweitert. Im Einzelnen erfuhren der Prozessansatz als auch der Distinctiveness/Fluency-Ansatz Bestätigung. Neu konnte ein attributionaler Ansatz formuliert werden, der die subjektive Evaluation des Experimentalkontextes hervorhebt. Hierbei werden unterschiedliche Informationen aus dem experimentellen Geschehen (z.B. spezifische Kognitionen oder das Empfinden von Abrufleichtigkeit) im Sinne einer Heuristik instrumentalisiert, d.h. für die Beurteilung des Alt/Neu-Status und des Bewusstseinszustands eingesetzt. Mit Hilfe von Inhaltsanalysen konnten erstmalig entsprechende Mediatorvariablen identifiziert werden, die den Salienzeffekt auf das Bewusstsein vermitteln (Experiment 3).
... Another type of intrinsic cue explored by researchers is how distinctive font styles impact participants' perceptions of text fluency (i.e., how easily information is processed; Oppenheimer, 2008) and actual performance. Of the studies examining font style manipulations, only one to our knowledge - Wehr and Wippich (2004) attempted to collect metacognitive judgments. They found that words presented in distinctive font styles were rated by participants as more memorable than less-distinctive styles, as measured by remember/know/guess judgments collected during the recognition test. ...
... Based on prior research examining the role of font size and fluency, and theories regarding the influence of intrinsic cues on participants' JOLs (e.g., Koriat, 1997), we expected that items presented in large font would be given higher JOLs than items in small font (Kornell et al., 2011;McDonough & Gallo, 2012;Mueller et al., 2014;Rhodes & Castel, 2008). Similarly, we expected that items presented in the bold font style would be given higher JOLs than either italic or regular fonts if participants perceive bold text as more fluent than the other two font styles (Diemand-Yauman et al., 2011;Wehr & Wippich, 2004). The use of a full factorial design allowed us to examine our expectation that the font size and font style manipulations would interact such that participants' JOLs were expected to be higher for regular and italic fonts presented in large fonts than in small fonts. ...
... Given prior research, we did not expect to see any differences in recall performance as a function of font size (Kornell et al., 2011;Mueller et al., 2014;Rhodes & Castel, 2008), but expected the different font styles might yield different levels of recall if the regular or italic styles were perceived as less fluent than the bold font style, thereby encouraging deeper processing of these items (Diemand-Yauman et al., 2011;Wehr & Wippich, 2004). We predicted that the font size and font style manipulations might interact to influence recall, such that recall was expected to potentially be the highest for small font items presented in regular text, if this combination yielded greater disfluency than stimuli presented in other font size and font style combinations. ...
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We examined how font sizes (18pt., 48 pt.) and font styles (regular, italic, bold) influenced younger and older adults' judgments of learning (JOLs) and recall. In Experiment 1 younger adults gave higher JOLs and obtained higher recall than older adults. However, JOLs and recall varied for both age groups as a function of font size and font style manipulations despite a tendency for both groups to predict higher recall for items in large and in regular and italic styles than for small and bold fonts and achieve higher recall for regular than italic or bold items. No age differences were found in relative accuracy, with near-perfect calibration in absolute accuracy for younger and older adults. Experiment 2 presented a description of Experiment 1 and asked participants to predict recall for the various font size/style combinations. Younger and older adults predicted higher recall for large than small font items, regardless of font style, and higher recall for bold than regular or italic styles, regardless of font size. Memory predictions did not align across experiments, suggesting that memory beliefs combine with processing fluency to affect JOLs and recall.
... These studies have examined various aspects of text presentation, including font size [29,106], height [51], highlighting [48], font color [8,75], typeface change [53], font weight [86,98], appending emojis [55,69], upper case [7], underlining [103], bold or italic [7,86], transparency [63], text spacing [65] , syllables [91], removal of text [101], dynamic positioning [45,71]. In addition, research in cognitive psychology has investigated how font size and other typographic elements influence text perception [14,58,109]. ...
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In today's globalized world, there are increasing opportunities for individuals to communicate using a common non-native language (lingua franca). Non-native speakers often have opportunities to listen to foreign languages, but may not comprehend them as fully as native speakers do. To aid real-time comprehension, live transcription of subtitles is frequently used in everyday life (e.g., during Zoom conversations, watching YouTube videos, or on social networking sites). However, simultaneously reading subtitles while listening can increase cognitive load. In this study, we propose Dynamik, a system that reduces cognitive load during reading by decreasing the size of less important words and enlarging important ones, thereby enhancing sentence contrast. Our results indicate that Dynamik can reduce certain aspects of cognitive load, specifically, participants' perceived performance and effort among individuals with low proficiency in English, as well as enhance the users' sense of comprehension, especially among people with low English ability. We further discuss our methods' applicability to other languages and potential improvements and further research directions.
... These studies have examined various aspects of text presentation, including font size [29,106], height [51], highlighting [48], font color [8,75], typeface change [53], font weight [86,98], appending emojis [55,69], upper case [7], underlining [103], bold or italic [7,86], transparency [63], text spacing [65] , syllables [91], removal of text [101], dynamic positioning [45,71]. In addition, research in cognitive psychology has investigated how font size and other typographic elements influence text perception [14,58,109]. ...
... Besides the ability to convey a message, Wehr & Wippich looked into a more specific aspect that is how a typography design is remembered and found that the physical aspect of typography has a positive impact to the mind [10]. Gabriele [11] and Zramdini & Ingold [12] studied the physical aspect of typography and found that it has an impact to the mind, which is also agreed by Rojas & Roast [13]. ...
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Typography is proven able to give an impact to the mind and psychology. Even though there are many studies on typography conducted, there are not many studies conducted in the context of graphics design to see how the physical aspect of typography helps in memorizing a logo. Thus, this paper examines the physical aspect of typography and its relationship with how a person memorizes a logo. From the results, it shows there are significant positive relationships between physical aspects of typography and how a person memorizes a logo.
... Besides the ability to convey a message, Wehr & Wippich looked into a more specific aspect that is how a typography design is remembered and found that the physical aspect of typography has a positive impact to the mind [10]. Gabriele [11] and Zramdini & Ingold [12] studied the physical aspect of typography and found that it has an impact to the mind, which is also agreed by Rojas & Roast [13]. ...
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The nature of recollective experience was examined in a recognition memory task. Subjects gave "remember" judgments to recognized items that were accompanied by conscious recollection and "know" judgments to items that were recognized on some other basis. Although a levels-of-processing effect (Experiment 1) and a picture-superiority effect (Experiment 2) were obtained for overall recognition, these effects occurred only for "remember" judgments, and were reversed for "know" judgments. In Experiment 3, targets and lures were either preceded by a masked repetition of their own presentation (thought to increase perceptual fluency) or of an unrelated word. The effect of perceptual fluency was obtained for overall recognition and "know" judgments but not for "remember" judgments. The data obtained for confidence judgments using the same design (Experiment 4) indicated that "remember"/"know" judgments are not made solely on the basis of confidence. These data support the two-factor theories of recognition memory by dissociating two forms of recognition, and shed light on the nature of conscious recollection.
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The influence of color as a surface feature versus its influence as stored knowledge in object recognition was assessed. Participants decided whether a briefly presented and masked picture matched a test name. For pictures and words referring to similarly shaped objects, semantic color similarity (SCS) was present when picture and word shared the same prototypical color (e.g., purple apple followed by cherry). Perceptual color similarity (PCS) was present when the surface color of the picture matched the prototypical color of the named object (e.g., purple apple followed by blueberry). Response interference was primarily due to SCS, despite the fact that participants based similarity ratings on PCS. When uncolored objects were used, SCS interference still occurred, implying that the influence of SCS did not depend on the presence of surface color. The results indicate that, relative to surface color, stored color knowledge was more influential in object recognition.
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In 3 experiments, the effects of perceptual manipulations on recollective experience were tested. In Experiment 1, a picture-superiority effect was obtained for overall recognition and Remember judgements in a picture recognition task. In Experiment 2, size changes of pictorial stimuli across study and test reduced recognition memory and Remember judgements. In Experiment 3, deleterious effects of changes in left-right orientation of pictorial stimuli across study and test were obtained for Remember judgements. An alternate framework that emphasizes a distinctiveness-fluency processing distinction is proposed to account for these findings because they cannot easily be accommodated within the existing account of differences in conceptual and perceptual processing for the 2 categories of recollective experience: Remembering and Knowing, respectively (J. M. Gardiner, 1988; S. Rajaram, 1993).
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Four experiments were conducted to examine the nature of recollective experience across different explicit memory tests. Experiments 1 and 2 showed that the proportion of retrieved items that were given Remember responses were equivalent across free recall, category cued recall, category plus letter cued recall, and recognition memory tests unlike the result reported by Tulving [Can. Psychol. 26 (1985) 1]. Experiments 3 and 4 revealed that Remember judgments are influenced by both conceptual and perceptual variables not only in the recognition task but in other explicit memory tasks as well. Taken together, the empirical evidence from this study demonstrates that explicit memory performance is accompanied by different states of awareness not only in recognition but also across other memory tasks including free recall.
Remembering and knowing The Oxford handbook of memory
  • J M Gardiner
  • A Klavehn
Gardiner, J. M., & Richardson-Klavehn, A. (2000). Remembering and knowing. In E. Tulving, F. I. M. Craik (Eds.), The Oxford handbook of memory (pp. 229–244). New York: Oxford Univer-sity Press.
The Oxford handbook of memory (pp. 229?244)
  • J M Gardiner
  • A Richardson-Klavehn