Based on a market study of existing ban care products and claims, a study was conducted to determine the efficacy of several relatively new silicone technologies in hair color preservation when delivered from rinse-off conditioner formulations. Testing methodology was developed which evaluated the effect of intense UV radiation exposure, shampoo washing and rinse-off product treatments along with their contributions to the removal of permanent hair colorants. Color evaluation was completed using a spectrophotometer-colorimeter which measures L*, a* and b* values. The washing process was found to be the most significant factor in the removal of hair color. While UV exposure had a significant impact only after 90 hours of intense irradiation. Results of the study concluded that the use of amino functional silicones along with other functional silicone materials provide enhanced color retention when delivered from a rinse-off conditioner formulation. It was also confirmed that silicone materials provide additional benefits beyond color retention including, shine, wet combing, reduced drying time, etc.