... However, for the growth of a business, especially in a family-centric, high power distance and collectivist culture such as India (Hipango and Dana, 2012;Hofstede, 2011), institutional support is not enough. To achieve growth in the womenled ventures, entrepreneurial competencies, market and business-specific skills and knowledge, good customer service and personality traits such as risk-taking ability, decisiveness, internal motivation, psychological capital are crucial Alam et al., 2011;Anggadwita et al., 2017;Baum and Locke, 2004;Kerr et al., 2018;Mitchelmore et al., 2014;Müller and Gappisch, 2005;Zisser et al., 2019). Competencies such as market identification, product positioning, networking, management, leadership, teambuilding skills, coordinating capability and strategy development are also crucial for small businesses Anggadwita et al., 2017;Bhardwaj, 2018;Ramadani et al., 2013Ramadani et al., , 2015Shukla and Chauhan, 2018). ...