Awareness of the National Cancer Institute's Cancer Information Service: Results from the Health Information National Trends Survey (HINTS)

Office of Cancer Information Service, National Cancer Institute, Bethesda, Maryland 20850, USA.
Journal of Health Communication (Impact Factor: 1.61). 02/2006; 11 Suppl 1(sup001):117-33. DOI: 10.1080/10810730600637517
Source: PubMed


Established in 1975, the National Cancer Institute's (NCI's) Cancer Information Service (CIS) is a national information and education network that serves the nation by providing the latest scientific cancer information to the American public. The purpose of this study was to determine the public's awareness of the CIS and other national cancer and health organizations by analyzing data from the NCI's Health Information National Trends Survey (HINTS 200310.
National Cancer Institute . ( 2003 ). Cancer health disparities: Fact sheet. Retrieved May 12, 2005, from View all references). This study also examined sociodemographic, health, and communication correlates of awareness of CIS and other national health organizations: American Cancer Society (ACS), National Institutes of Health (NIH), and NCI. Results indicated that awareness of the CIS was low (32.8%). Some subgroups were more likely to be aware of the CIS than others. When comparing awareness levels of the four national health organizations, marked differences in patterns of awareness among specific subgroups emerged for many sociodemographic variables. For example, minority groups were significantly more aware of the CIS than Whites; however, for all three other organizations a greater percentage of Whites were aware of each organization. For the NIH, NCI, and ACS, respondents in the highest income group were most aware of each organization and, as income level increased awareness also increased. The CIS, respondents with the lowest income levels, however, were more aware of the CIS compared with middle- and high-income groups. A similar pattern was found for other sociodemographic variables. Results of this study will guide the development of a targeted promotional campaign for the CIS.

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Available from: Bradford W Hesse
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    • "), health information seeking (Hesse et al., 2006; Rutten, Squiers, & Hesse, 2006; Squiers et al., 2006), cancer prevention behavior and health communication (Ford, Coups, & Hay, 2006; Ling et al., 2006; Shim et al., 2006), perceptions of cancer risk (Ford et al., 2006; Han, Moser, & Klein, 2006; Zajac, Klein, & McCaul, 2006), mediated health communication (Clayman, Manganello, "
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    ABSTRACT: Health communication and health information technology influence the ways in which health care professionals and the public seek, use, and comprehend health information. The Health Information National Trends Survey (HINTS) program was developed to assess the effect of health communication and health information technology on health-related attitudes, knowledge, and behavior. HINTS has fielded 3 national data collections with the fourth (HINTS 4) currently underway. Throughout this time, the Journal of Health Communication has been a dedicated partner in disseminating research based on HINTS data. Thus, the authors thought it the perfect venue to provide an historical overview of the HINTS program and to introduce the most recent HINTS data collection effort. This commentary describes the rationale for and structure of HINTS 4, summarizes the methodological approach applied in Cycle 1 of HINTS 4, describes the timeline for the HINTS 4 data collection, and identifies priorities for research using HINTS 4 data.
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    • "Excellent, free resources, such as the National Cancer Institute's Cancer Information Service (CIS) exist and have potential to transmit needed information to underserved groups. However, despite greater awareness of the CIS by low-income African American and Hispanic adults, actual CIS usage is lower than expected, paralleling excess cancer-related morbidity and mortality for these subgroups [2]. The planned study will examine the efficacy of a targeted physician mailing designed to connect the CIS to low-income African American and Hispanic women who need cancer-related information due to a scheduled colposcopy to follow up an abnormal Pap test. "
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