College Binge Drinking: Deviant Versus
School of Business Administration at Widener University, Chester,
Abstract: College binge drinking is examined from the perspectives of two cul-
tures. The traditional culture views binging as deviant; the second culture pro-
motes it. In this context, logit regression is used to explore the effects of
various factors, including student employment and parental education. Employed
students are less likely to binge than are students who are not employed. Also,
students whose mother is a college graduate, but whose father is not, are more
likely to binge than other students. The prescriptions for reducing binge drinking
are different when the behavior is perceived as mainstream rather than deviant.
The research calls for the development of a process for promoting cultural change
in an environment of continually changing student leadership.
Keywords: Binge drinking, college students
Over 40% of college students have been found to engage in heavy epi-
sodic alcoholic use or binge drinking (1, 2). This heavy alcohol use poses
a serious health threat. Binge drinkers are more likely than non-binge
drinkers to engage in unplanned sexual activity, to damage property,
or to get injured. Furthermore, students at schools with higher binge
levels are more likely than students at schools with lower binge levels
to experience problems as a result of the alcohol-related behaviors of
Address correspondence to Karen Leppel, School of Business Administration
at Widener University, One University Place, Chester, PA 19013, USA. E-mail:
The American Journal of Drug and Alcohol Abuse, 32: 519–525, 2006
Copyright Q Informa Healthcare
ISSN: 0095-2990 print/1097-9891 online
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