What Can Communication Science Tell Us about Promoting Optimal Dietary Behavior?
Division of Nutrition Research Coordination, National Institutes of Health, Department of Health and Human Services, Bethesda, MD 20892-5461, USA. Journal of Nutrition Education and Behavior
(Impact Factor: 1.77).
03/2007; 39(2 Suppl):S1-4. DOI: 10.1016/j.jneb.2006.05.011
Four of the 10 leading causes of death can be attributed to poor dietary behaviors. Nutrition professionals continue to struggle with the most effective ways to deliver nutrition messages that will result in changes in dietary behavior. On July 14-15, 2005, the National Cancer Institute and the Division of Nutrition Research Coordination, both of the National Institutes of Health, hosted a meeting to explore the state of the science concerning this issue. This paper provides an introduction to that meeting and the articles that resulted from it.
Available from: Doug Evans
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ABSTRACT: Achieving and maintaining wide-scale positive dietary change is a complex and formidable endeavor, given the current food environment. Moreover, for positive change to occur, nutrition messages should be communicated in a scientifically precise, yet practical and motivating manner. This challenge was the impetus for the organization of a 2-day workshop hosted by the National Cancer Institute (NCI) and the Division of Nutrition Research Coordination (DNRC), both of the National Institutes of Health (NIH). The conference included communication, nutrition, and behavioral scientists, market researchers, media advocates, journalists, and public policy experts. Discussions regarding communication efforts and the best methods to craft, deliver, and evaluate the impact of nutrition messages illustrated both the challenges and the opportunities we face. During the discussions, important recommendations for nutrition communicators and interventionists emerged, based on existing knowledge from the communications field, lessons learned thus far, and noted gaps in our knowledge.
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ABSTRACT: Brands in the commercial and public health sectors add value to the relationships between products or services and consumers. Public health brands can be differentiated from commercial brands by their purposes (changing health behaviour), nature of the exchange of value between brand and consumer, and outcomes (health behaviour change). Brands can apply 'upstream', such as to organizations and government policies as well as 'downstream' to individual level attitudes, beliefs, and behavioural outcomes. Branding is a global social marketing strategy that has demonstrated evidence of effectiveness across cultures, country settings, and subject matter. More research is needed on how public health brands work, and more brands should be developed in the public health sector.
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