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Practice pointer - Consultations for people from minority groups

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  • Evidence Based Health-Care
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Abstract

This article provides practical suggestions on ways to improve communication with people from minority ethnic and faith groups

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... The ability to provide culturally competent care has become a common requirement for palliative care providers due to increased ethnic diversity in many European countries. [36][37][38] However, providers may at times have a lack of insight into how culture shapes understandings of and responses to death and dying, and how to assess psychosocial needs among different ethnic minority groups. [36][37][38][39] Moreover, healthcare providers may be in fear of being insulting or insensitive. ...
... [36][37][38] However, providers may at times have a lack of insight into how culture shapes understandings of and responses to death and dying, and how to assess psychosocial needs among different ethnic minority groups. [36][37][38][39] Moreover, healthcare providers may be in fear of being insulting or insensitive. 36 37 Overall, it has been found that healthcare providers providing palliative care services often do not have the necessary training to provide culturally competent care for patients or understand the complex relationship between culture and health. ...
... 36 37 Overall, it has been found that healthcare providers providing palliative care services often do not have the necessary training to provide culturally competent care for patients or understand the complex relationship between culture and health. [36][37][38][39] Patients and healthcare providers had differing understandings of the amount of social support provided by family members. For example, it has been observed that healthcare providers often assume that South Asian Muslim families would prefer to 'look after their own', whereas when British Muslims where questioned, they felt that the family structure was changing. ...
Article
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To explore experiences of social support needs among South Asian Muslim patients with life-limiting illness, living in Scotland, who are parents of young children. Secondary analysis of data from a multiperspective, longitudinal Scottish study involving in-depth semistructured interviews with patients, their nominated carers and healthcare professionals. Data were analysed using interpretive phenomenological analysis. Edinburgh, Scotland. South-Asian Muslim patients with life-limiting illness with children under the age of 18 (n=8), their carer (n=6) and their healthcare professional. Access and provision of social support in palliative care. Open-ended qualitative interviews identified four main themes: (1) parental sadness over being unable to provide tangible support; (2) parental desire to continue to provide emotional support; (3) limited availability of informal social support networks; and (4) differing perspectives between healthcare professionals and patients on patient access to social support sources, with a subtheme being the capacity of male carers to provide social support. South-Asian parents at the end of life had limited access to extended-network support. Gender roles appeared as challenging for healthcare providers who at times overestimated the amount of support a female carer could provide and underestimated the amount of support male carers provided. Implications for practice include the need for greater awareness by healthcare providers of the social support needs of ethnic minority and migrant parents with life-limiting illnesses and especially an awareness of the importance of the role of male and female carers. Further research is needed to explore how the timing of migration impacts the need for and availability of tangible and emotional informal social support among ethnic minority parents with life-limiting illness.
... A substantial and growing proportion (∼20% at present) of the German population has a migration background. 1 Provision of a high quality of care regardless of cultural background is challenging both for physicians and policymakers. 2 Currently, migrants often receive poorer care than the indigenous population. [3][4][5][6] In Germany, migrants are frequently poorly informed and underuse preventive healthcare services. ...
... However, high-quality studies on healthcare interventions for migrants are lacking. 2 Patient engagement and empowerment are central issues in current debates on improving healthcare, 8 especially for chronic illnesses and mental disorders. 9 A fundamental strategy to promote patient engagement and Strengths and limitations of this study ▪ High internal and external validity of the study design. ...
Article
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Objectives To evaluate the usefulness of culture-sensitive patient information material compared with standard translated material. Design Multicentre, double-blind randomised controlled trial. Setting 37 primary care practices. Participants 435 adult primary care patients with a migration background with unipolar depressive disorder or non-specific chronic low back pain were randomised. Patients who were unable to read in the language of their respective migration background were excluded. Sufficient data were obtained from 203 women and 106 men. The largest group was of Russian origin (202 patients), followed by those of Turkish (52), Polish (30) and Italian (25) origin. Interventions Intervention group: provision of culture-sensitive adapted material. Control group: provision of standard translated material. Main outcome measures Primary outcome: patient-rated usefulness (USE) assessed immediately after patients received the material. Secondary outcomes: patient-rated usefulness after 8 weeks and 6 months, symptoms of depression (PHQ-9), back pain (Back Pain Core Set) and quality of life (WHO-5) assessed at all time points. Results Usefulness was found to be significantly higher (t=1.708, one-sided p=0.04) in the intervention group (USE-score=65.08, SE=1.43), compared with the control group (61.43, SE=1.63), immediately after patients received the material, in the intention-to-treat analysis, with a mean difference of 3.65 (one-sided 95% lower confidence limit=0.13). No significant differences were found for usefulness at follow-up (p=0.16, p=0.71). No significant effect was found for symptom severity in depression (p=0.95, p=0.66, p=0.58), back pain (p=0.40, p=0.45, p=0.32) or quality of life (p=0.76, p=0.86, p=0.21), either immediately after receiving the material, or at follow-up (8 weeks; 6 months). Patients with a lower level of dominant society immersion benefited substantially and significantly more from the intervention than patients with a high level of immersion (p=0.005). Conclusion Cultural adaptation of patient information material provides benefits over high quality translations. Clinicians are encouraged to use culture-sensitive material in their consultations, particularly with low-acculturated patients. Trial registration number German Register for Clinical Trials: DRKS00004241, Universal Trial Number: U1111-1135-8043, Results.
... There is little we can do to alleviate the situation the people in the camps suffer-especially the uncertainty that prevents them from concluding the past and facing the future. However, there is much we can do by consciously and truly listening and trying to understand [5,6]. As volunteers, we may have some influence on the lives of others, but we may not be aware of all of the different types of influence that we have [7]. ...
Chapter
Humanitarian work is enormously rewarding, but also challenging at the same time. Exploring one’s own motives and capabilities, and appropriate mental and physical preparedness for the impermanent nature of working in humanitarian settings can go a long way to mitigate many of the stressors associated with this type of work. This chapter guides humanitarian workers through some of the considerations and steps to effectively prepare for work in the field.
... UK health services were designed to cater for more homogeneous communities, with a few authors' labelling it as a 'White dominated NHS' (Sheikh et al. 2008). Reports of health inequalities, disparities in the quality of care and lower rates of satisfaction with healthcare provision among minority groups illustrated that the NHS was struggling to meet the needs of minority communities particularly where these differed from the majority and disregarding the other contributing factors which might be involved. ...
... In Great Britain, the National Health Service has historically found diffi culty in adapting to meet the health needs of minority populations. 42 Muslims with ostomies represent a high-risk group for poor coping after surgery and should be identifi ed and counseled incorporating the advice presented in this review. ...
Article
Purpose: To determine factors that influence health-related quality of life (HRQOL) after ostomy surgery in Muslim patients. Methods: A systematic literature review of published data was carried out using MeSH terms ("Muslim" OR "Islam") AND ("stoma" OR "ostomy" OR "colostomy" OR "ileostomy") AND "quality of life" AND "outcomes." Results: Twelve studies enrolling 913 subjects were deemed suitable for inclusion in the review. HRQOL was found to be particularly impaired in Muslims; this impairment went beyond that experienced by non-Muslim patients. Factors associated with this difference included psychological factors, social isolation, underreporting of complications, and sexual dysfunction leading to breakdown of marital relations as well as diminished religious practices. Conclusion: Muslims requiring ostomies should receive preoperative counseling by surgeons and ostomy nurses. These discussions should also include faith leaders and/or hospital chaplains. Ongoing support after surgery can be extended into the community and encompass family doctors and faith leaders. Additional research exploring HRQOL after surgery in Muslims living in Western societies is indicated.
... Among UK Muslim communities, religion is deeply embedded within social and cultural customs and is commonly used as a form of identity. 2 Health inequalities may be driven by religious factors, real or perceived, that impact healthseeking behaviors. Despite a disproportionately higher use of acute medical services, engagement with disease-preventive initiatives such as bowel cancer screening is strikingly poor among UK Muslims when compared with other religious groups who share common health beliefs. ...
Article
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Quality of life after the creation of a stoma can be influenced by religious factors. Enterostomal specialist nurses often offer holistic preoperative counseling to discuss religious concerns with Muslim patients, which requires a sound working knowledge of relevant Islamic practices. To assess colorectal surgeon and enterostomal specialist nurse awareness of Islamic practices that influence quality of life in Muslim patients with stomas, a questionnaire comprised of 16 multiplechoice questions was developed and face and content validity established. In addition to the knowledge questionnaire, participant demographic data, including practice setting and geographical location, years in practice, and personal religious affiliation, were included in the data collection instrument. The questionnaires were sent to all members of the World Council of Enterostomal Therapists (WCET) and the Association of Coloproctology of Great Britain and Ireland (ACPGBI) via association-directed emails. Data were collected over a 5-month period; 132 responses (90 enterostomal nurses and 42 surgeons) were received. Among the 90 WCET respondents, 29 (32%) were from the United Kingdom and Europe, 24 (27%) from the United States, and 10 (11%) from Australasia, and 10 (11%) from South East Asia. All 42 ACPGBI respondents were consultant colorectal surgeons from the UK and Ireland. Eight (8) out of 42 surgeons (20%) and 11 out of 85 nurses (11%) did not feel confident to discuss religious practices before surgery. Of the 127 respondents who answered the question, only four (<5%) correctly identified all Islamic prayer positions. Thirty-two (32, 52%) of the 62 enterostomal therapists and 27 (73%) of the 37 surgeons responding did not discuss fasting with Muslim stoma patients. More than one third of all respondents (48 out of 126) did not feel it was necessary to include religious leaders in the counseling process. Awareness of Islamic practices relevant to Muslim persons with ostomies may be suboptimal among colorectal specialists, which may negatively affect patient experiences after stoma surgery. Further research is required to assess the impact of faith-based counseling on postoperative quality of life in Muslim patients.
... A key point to emphasize in medical consultations is that this represents a valid opinion in Islamic Law. If this suggestion is widely accepted, local Islamic leaders could be encouraged to designate alternative periods for fasting, which may help in retaining some of the community spirit that collective fasting during Ramadan engenders [9,10]. ...
Article
Nearly a quarter of the world's population is Muslim, with increasing numbers living in non-equatorial regions. Fasting in Ramadan is one of the five pillars of Islam, but the observance of this tenet is challenging for those living in temperate climates when Ramadan (the annual fasting month for Muslims) falls during the summer months, as will occur over the next decade. This can be especially problematic for people with diabetes, many of whom require treatment with insulin. Clinicians are divided in their views concerning the safety and management of these individuals during the long fasts at the height of summer. However, this need not be the case if clinicians and patients consider following a religious dispensation that has been underutilized in clinical decisions on the safety of fasting; namely, the provision to fast at times outside of the official Ramadan period. This alternative is encouraged when health will be significantly affected by fasting during the prescribed period. If this suggestion is widely accepted, local Islamic leaders could be encouraged to designate alternative periods for fasting, which may help in retaining some of the community spirit that collective fasting during Ramadan engenders.
Chapter
In recent decades, western Europe has experienced an increase in immigration, especially from eastern European and Southern Mediterranean countries, not only for financial reasons, but also in the quest for better and free health care. Living in a foreign country mainly difficulties affect children, women and individuals with disabilities, resulting in reduced psychological and social well-being related also to the cultural and linguistic barriers. Effective communication plays a pivotal role in clinician - patient relationship, the knowledge of patient's needs and concerns is at the base of therapeutic alliance and it allows a shared plane care involving medical and psychosocial aspects. In some case it could be difficult for sanitary staff working with patients with different culture and language, to build a good relationship base on trust and comprehension. We investigated how different professional figures face this problem. The results show that a different cultural background is essential to help them to understand other life styles. The presence of trans-cultural mediators can help both to overcome the language barriers and to understand different cultural attitudes; the medical staff is more stressed by the transcultural work than other staff members. Lack of communication represents a stressor both for the health professionals and for the patients. Training programs on improving communication skills and on overcoming language barriers are needed in order to improve the approach to foreign patients and families.
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Adolescents with ASD show interest in and desire for relationships, yet deficits in social and communication skills characteristic of ASD may impair their ability to seek and maintain relationships. Parents are often responsible for providing education related to sexuality and relationships, and many express the need for support in teaching their children about these topics. To address these needs, the present study enrolled eight adolescents with ASD and their parents in a six-session program designed to provide education on sexuality and relationships. Adolescent participants included six males and two females, all of whom were between the ages of 12 and 16 (M = 13.4, SD = 0.92).To assess the utility of the program, parents were asked to provide information on adolescent behavior, parent–child discussion of topics related to sexuality and relationships, and parent satisfaction with the program. Adolescents completed knowledge questionnaires. Following the program, parents expressed satisfaction with the experience. Parents further reported that they were discussing a greater number of topics with their adolescents.
Article
Background: Germany has 16 million people with a migration background. Health care for these patients is part of routine work in family medicine. Nevertheless, there is hardly any research on these patients' experience in family medicine. Methods: Three focus groups with a total of 39 participants Turkish ethnic origin but with different social and migration-generative background were organized in German language. The discussions were audiotaped, transcribed and coded according to Mayring in a content-analytic way. This was done independently by the researchers in a first step; then a categorical system was developed in a consensus process. Intentionally we worked in a multicultural and multi-professional team. Results: Misunderstandings, prejudices and discrimination were often mentioned by the participants (P) as being based on their migration background. Unequal care was experienced by most P. Participants stressed that empathy was often missing in the doctor-patient-relationship - resulting in no trust in the relationship, anxieties, insecurity and doctor hopping. P wished to be seen and treated as individuals with equal rights. Relevant "culture-specific" problems were not mentioned - except when being seen as instrumentalized for discrimination. They wished competence in intercultural communication to be integrated in continuous medical education to reduce discrimination. Conclusions: Different from other countries intercultural communication and competence is not part of continuous medical education in Germany. Intercultural communication should focus on the variability of individuals and not on the construction of "rules" for the appropriate behaviour in contact with people from "different cultures".
Article
This research investigated the systematicity of turn-taking organisation in naturally occurring GP consultations where either a professional or an ad hoc interpreter was involved to mediate language discordant doctor-patient talk-in-interaction. I found that participants systematically organise their turns to speak, following one of the nine types of turn-taking organisation identified in this study disregarding the patient’s native language and culture, the type of interpreter and their interpreting proficiency. The effect turn-taking organisation has on communication varies in different contexts. Teaching doctors about the cause and effect relation between turn-taking and communication outcomes may help them improve their clinical communication.
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Background: Although the collection of patient ethnicity data is a requirement of publicly funded healthcare providers in the UK, recording of ethnicity is sub-optimal for reasons that remain poorly understood. Aims and objectives: We sought to understand enablers and barriers to the collection and utilisation of ethnicity data within electronic health records, how these practices have developed and what benefit this information provides to different stakeholder groups. Methods: We undertook an in-depth, qualitative case study drawing on interviews and documents obtained from participants working as academics, managers and administrators within the UK. Results: Information regarding patient ethnicity was collected and coded as administrative patient data, and/or in narrative form within clinical records. We identified disparities in the classification of ethnicity, approaches to coding and levels of completeness due to differing local, regional and national policies and processes. Most participants could not identify any clinical value of ethnicity information and many did not know if and when data were shared between services or used to support quality of care and research. Conclusions: Findings highlighted substantial variations in data classification, and practical challenges in data collection and usage that undermine the integrity of data collected. Future work needs to focus on explaining the uses of these data to frontline clinicians, identifying resources that can support busy professionals to collect standardised data and then, once collected, maximising the utility of these data.
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Immigrants’ use of the General Practitioner Scheme Introduction: The General Practitioner Scheme (GP Scheme), a Norwegian patient list system, was introduced in 2001. The GP Scheme aimed to improve the quality of services provided by the GPs by enabling legal residents of Norway to establish continuity in doctor-patient relationships and to ensure rational access and efficient referral and use for secondary health services. Growing diversity in the population could present challenges as the health care system is faced with patients with a variety of backgrounds, and who may have different expectations and needs. For both immigrants and natives, access to health services and the ability to understand and use health information is vital. As the population grows more diverse, accessibility to the national health system needs to be monitored. In Norway the National Insurance Scheme, a universal, centralized, tax-funded health system, insures all long-term residents. Aim: The aim of the project is to examine the access for Norwegian immigrants to the General Practitioner Scheme. Methods: The project is a Mixed Method project that combines one quantitative study and two qualitative studies.  Interviews with local GPs and cultural mediators from major migrant populations provided data for the qualitative part of the project. Interviews focused on perceptions of migrants’ health literacy and obstacles they face in navigating the health-care system. Quantitative data for the analysis came from the reimbursement registry for the years 2006 and 2007. That data were linked with data from the population registry and defined for both the largest migrant populations and the total population. As explanatory factors, we tested the model for age, gender, length of residency, and country of birth. Results: Qualitative results indicate that GPs define migrants in terms of socio-cultural differences and reported that migrants often seem helpless, which they attributed to language difficulties and differences in expectations and a systematic failure to coordinate care (Goth, Berg & Akman, 2010). According to cultural mediators, integration in the GP Scheme varied with duration of residence, adequacy of patient- physician communication, country of origin, reason for migration, health literacy, received and perceived information, and language proficiency (Paper II; Goth 2010). The quantitative results from the interfaced register database show diverse patterns of utilization of an emergency ward depending on the country of birth, the duration of residence, age, and gender. The utilization patterns seem to differ regardless if their birth countries are from nearby or remote countries (Paper III).  Discussion: The findings indicate that there are large variations in usage patterns both between and within the different immigrants. Duration of residence has substantial influence on the probability of contacting an emergency ward (EW). Different minority populations have different average durations of residence likely to account for some of the differences found in EW use between populations. Many migrants have difficulty understanding or using the GP Scheme and fail to comprehend the information about it provided for them by national authorities (Goth, 2009). Not all individuals are equally well informed about the organizational structure of the health sector. Immigrants who have recently arrived in Norway are likely to be least informed about how basic services are provided and which practice they are enrolled in. These factors might contribute to seeking help at the emergency ward. Adapting information about the healthcare system to migrants, and other challenged population segments, could address these problems. Weaknesses of the quantitative part of the study include its reliance on country of birth for the criterion of ethnicity and the inability to account for residents of Oslo not utilizing health services during the years 2006 and 2007. Weakness of the qualitative part is the restrain from audio-visual recording devices during the interviews. This study illuminates patterns in the use of GP versus emergency ward services by migrants, provides a deeper understanding of the factors affecting these patterns, and points to avenues of further investigation.
Article
Sexuality education (SE) is hotly contested in the West and there is much abstinence-only education; however, it remains controversial in a variety of contexts, including in Iran. The lack of consensus about children's SE in Muslim societies obliges us to explore different aspects of this topic systematically. The qualitative research presented here was about how Iranian parents perceived children's sexuality. Data from parents of 26 children were collected during four focus group sessions. Informants were selected from Area 5 in West Tehran. This area included 72 primary schools for girls and 82 for boys. The sessions were facilitated by using a semi-structured focus group guide. Content analysis was adopted using combined free and analytical coding to reduce data, to extract meanings, and to categorize domains. One of the three main domains identified, family management of child sexuality, is comprised of the following: (1) understanding of child sexuality, (2) family rules, (3) parent-child interactions, and (4) opposite sex interactions. Parental misinformation, accumulated myths, and ignorance about children's sexual development were evident. Strict family rules and a lack of consistent policy and instruction for SE were also identified. Parents said they were neither well-prepared nor competent to educate their children about sexuality. In fact, a majority of mothers raised "incompetence" as an important determinant in their own parent-child interactions. Societal changes as well as children's socialization patterns have forced parents to accept their children's opposite sex friendships as a reality. Results suggest a community need for developing comprehensive and culturally sensitive SE for schools and parental use.
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There is now a considerable body of evidence revealing that a number of ethnic minority groups in the UK and other economically developed countries experience disproportionate levels of morbidity and mortality compared with the majority white European-origin population. Across these countries, health-promoting approaches are increasingly viewed as the long-term strategies most likely to prove clinically effective and cost-effective for preventing disease and improving health outcomes in those with established disease. To identify, appraise and interpret research on the approaches employed to maximise the cross-cultural appropriateness and effectiveness of health promotion interventions for smoking cessation, increasing physical activity and improving healthy eating for African-, Chinese- and South Asian-origin populations. Two national conferences; seven databases of UK guidelines and international systematic reviews of health promotion interventions aimed at the general population, including the Clinical Evidence, National Institute for Health and Clinical Excellence and Scottish Intercollegiate Guidelines Network databases (1950-2009); 11 databases of research on adapted health promotion interventions for ethnic minority populations, including BIOSIS, EMBASE and MEDLINE (1950-2009); and in-depth qualitative interviews with a purposive sample of researchers and health promoters. Theoretically based, mixed-methods, phased programme of research that involved user engagement, systematic reviews and qualitative interviews, which were integrated through a realist synthesis. Following a launch conference, two reviewers independently identified and extracted data from guidelines and systematic reviews on the effectiveness of interventions for the general population and any guidance offered in relation to how to interpret this evidence for ethnic minority populations. Data were thematically analysed. Reviewers then independently identified and critically appraised studies of adapted interventions and summarised data to assess feasibility, acceptability, equity, clinical effectiveness and cost-effectiveness. Interviews were transcribed, coded and thematically analysed. The quantitative and qualitative data were then synthesised using a realist framework to understand better how adapted interventions work and to assess implementation considerations and prioritise future research. Our preliminary findings were refined through discussion and debate at an end-of-study national user engagement conference. Initial user engagement emphasised the importance of extending this work beyond individual-centred behavioural interventions to also include examination of community- and ecological-level interventions; however, individual-centred behavioural approaches dominated the 15 relevant guidelines and 111 systematic reviews we identified. The most consistent evidence of effectiveness was for pharmacological interventions for smoking cessation. This body of work, however, provided scant evidence on the effectiveness of these interventions for ethnic minority groups. We identified 173 reports of adapted health promotion interventions, the majority of which focused on US-based African Americans. This body of evidence was used to develop a 46-item Typology of Adaptation and a Programme Theory of Adapted Health Promotion Interventions. Only nine empirical studies directly compared the effectiveness of culturally adapted interventions with standard health promotion interventions, these failing to yield any consistent evidence; no studies reported on cost-effectiveness. The 26 qualitative interviews highlighted the need to extend thinking on ethnicity from conventional dimensions to more contextual considerations. The realist synthesis enabled the production of a decision-making tool (RESET) to support future research. The lack of robust evidence of effectiveness for physical activity and healthy-eating interventions in the general population identified at the outset limited the comparative synthesis work we could undertake in the latter phases. Furthermore, the majority of studies undertaking an adapted intervention were conducted within African American populations; this raises important questions about the generalisability of findings to, for example, a UK context and other ethnic minority groups. Lastly, given our focus on three health areas and three populations, we have inevitably excluded many studies of adapted interventions for other health topics and other ethnic minority populations. There is currently a lack of evidence on how best to deliver smoking cessation, physical activity and healthy eating-related health promotion interventions to ethnic minority populations. Although culturally adapting interventions can increase salience, acceptability and uptake, there is as yet insufficient evidence on the clinical effectiveness or cost-effectiveness of these adapted approaches. More head-to-head comparisons of adapted compared with standard interventions are warranted. The Typology of Adaptation, Programme Theory of Adapted Health Promotion Interventions and RESET tool should help researchers to develop more considered approaches to adapting interventions than has hitherto been the case. The National Institute for Health Research Health Technology Assessment programme.
Article
A great deal of immigrants of very sick children treated in our country are unable to elaborate an effective coping strategy and a methodology of resilience. Their culture and communication difficulties do not allow them to build a strong self help system. Herein, we report five stories of mothers and children who were cared for in our Children's Hospital. Anger; this is quite a common emotion among many immigrant parents of sick children with high risk diseases who have been treated in our hospital for long periods of time. They live together in community housing with families from other countries, and of different religions and habits. Anger affects their personal and social well-being. Self-blame is a common expression of their condition, and they are unable to make helpful self sacrifices. They feel anger as a result of what has happened to them, and they do not have the abilities they need to activate a good defence mechanism. Resilience is completely unknown to them. In most cases, their relatives do not intend to help them. These mothers are far from their families and habits, they are alone with their child, they suffer but their relatives push them to go back home and to renounce to the hope of cure given by the physicians. They experience a loss in their self-monitoring ability to build a coping strategy and resilience. In these cases their display of anger is often exaggerated. The anger of the immigrants is an additional problem for physicians and other caregivers working in hospitals which treat immigrant children.
Article
As death has become less common in our daily lives, it has become harder to consider our own mortality or that of those close to us. Lack of openness about death has negative consequences for the quality of care provided to the dying and bereaved. Eradicating ignorance about what can be achieved with modern palliative care and encouraging dialogue about end of life care issues are important means of changing attitudes. Awareness of our own mortality is a human characteristic. Arguably, life would have little meaning without our knowledge and experience of inevitable loss, death, and bereavement. But while in some ways our society is obsessed with death—with reports of violent, sudden, and unexpected death paraded across our media every day—it is still very difficult to talk about this one shared certainty in terms that relate to our own deaths or those of people close to us. Across the past century there has been a movement away from using the “sacred canopy” of religion1 to make sense of death and to embrace its presence in life. Instead, the defence of health, youth, and vigour against the enemy of death has become a “lifelong labour”2 for many. On the rare occasions when death and dying are discussed, the language used is most often rooted in the discourse of individualism and control of personal destiny. This perspective does not fit well with the needs and daily experiences of people approaching the end of life, such as those in advanced old age, who may find they wish or need to entrust their care to others. Nor does it reflect the finely balanced dilemmas patients, families, and clinicians face in dealing with the physical, ethical, emotional, and existential problems of serious illness. The increasingly rare designation of any illness as terminal complicates matters and perhaps explains why complaints about lack of preparation and communication surrounding death are common among the bereaved.3Consequences of not talking about and planning for deathStrategic plans for end of life care in England4 and Scotland5 argue that a lack of public openness about death may have negative consequences for quality of care at the end of life, including fear of the process of dying, lack of knowledge about how to request and access services, lack of openness between close family members, and isolation of the bereaved. A new national coalition6 with the same name as this article aims to raise public awareness and change behaviour associated with death, dying, and bereavement as one means of addressing these consequences. The work of the coalition is based in part on a comprehensive review of published research evidence,7 together with new market research about the concerns, needs, and beliefs of the general public about these issues and ways to raise public awareness.Evidence about public attitudesThe review shows a preponderance of research about views on euthanasia and physician assisted suicide, often funded by “right to die” movements, but also featuring in large scale public opinion polls.8 9 These findings suggest public support for euthanasia has hovered between 60% and 80% since the mid 1970s on both sides of the Atlantic, with similar levels of support emerging for physician assisted suicide. A report of the 2005 British Social Attitude Survey10 shows that people make clear distinctions between the acceptability of assisted dying in different circumstances; 80% of respondents agreed that the law should allow voluntary euthanasia to be carried out by a doctor for someone with a painful, incurable, and terminal condition, but less than 50% agreed for cases where the illness is painful, but not terminal. Very few respondents supported family assisted suicide.9 In the United States, differences in response rates of more than 30% have been reported11 dependent on how questions are framed. Such nuances are not visible in surveys that present respondents with limited options for responses (such as yes or no) to short hypothetical scenarios.The simple and high visibility messages of support for assisted dying could obscure the very considerable, but perhaps less sexy, findings about attitudes to other issues. Results of cross sectional surveys indicate that dying at “home” is a strong preference (whether this is the person’s home, a retirement complex, or care home), although hedged by worries about burden on care givers12 and by fears of dying alone.13 At the same time, most people are worried about how they would cope practically with caring for a close relative who was dying at home.14 A majority of people seem to welcome clinicians who are willing to start discussions in advance about place of care or medical treatment at the end of life.15 Interesting and persistent differences according to sociodemographic characteristics are found in survey data from many different countries. For example, some studies show that older people are less likely than younger ones to favour death at home, while women are more likely than men to prioritise quality over length of life.15 Other findings suggest that ethnic minority groups in Western countries tend to be less supportive of withdrawing or withholding life prolonging medical treatment at the end of life.16 These findings point to the effect of structural inequalities on experiences that shape attitudes.Perhaps unsurprisingly, fairly uniform opinions are found about the elements comprising quality of care at the end of life, with relief from pain and other symptoms at the forefront, reflecting widespread concerns about the process of dying.17 A 2006 survey of the UK public suggested that a minority of people (34%) have talked to their friends or families about these issues or made any type of advance statement to inform their own end of life care.18 A survey of a representative sample of the general public in England, Wales, and Scotland19 commissioned by the National Coalition, repeated some aspects of the 2006 survey and had very similar findings. Although they were not talking about end of life care issues themselves, a substantial majority of respondents (88%) would favour the open disclosure by a clinician of a terminal prognosis. The most prevalent reason given by all respondents for not discussing issues, including a fifth of people aged over 75, was that “death seems a long way off.” Qualitative research provides at least partial explanations of the trends seen in the quantitative research. For example, an interview study20 among older adults in the UK reports how older men and women tend to conform to gender stereotypes when discussing the issue of caregiver burden in end of life care. Older women are more likely to be concerned about burdening others during a final illness, while men express more self oriented views, including the desire to live longer. Qualitative research shows that attitudes about death develop against a backdrop of varied cultural and historical influences, are deeply affected by biographical and experiential influences, and are likely to change with time and across age groups.21Ways of raising awareness and public involvementEvidence from social marketing shows that “bottom up” approaches focusing on value to the user may provide a framework for designing programmes to raise public awareness of issues related to death and change behaviours.22 Another approach is to mobilise community involvement in end of life care projects as a matter of public health.23 In the United States, the Project on Death in America, a large scale programme to change the culture and character of dying, was funded by George Soros and located in the Open Society Institute between 1994 and 2003.24 It supported not only a conventional research and practice development programme but also arts projects to identify and convey meaning in facing illness, disability, and death, and community initiatives about bereavement and grief. Many of these involved thousands of people and have reportedly had a substantial lasting value although the effect is difficult to measure. From the outset of the project, raising public awareness was regarded as just as vital as the policy and practice developments needed to address seemingly intractable problems in the care of the dying in the United States.Challenges for the futureFor many of the 56 million people who die each year worldwide, death is associated with substantial but preventable suffering. When death is managed badly it leaves a scar that runs deep in our collective psyche and reinforces the tendency to turn away from any reminder of death. Shifting attitudinal barriers to the provision of excellent end of life care means eradicating ignorance among clinicians, patients, and the public about what can be achieved with modern palliative care and with careful proactive planning. Raising public knowledge of issues surrounding death, dying, and bereavement risks raising expectations we cannot yet meet or sending an unrealistic message that death can always be managed well. But such activity is a vital part of generating a sense of wider responsibility for the dying and promoting social justice for all those living towards the end of their life.NotesCite this as: BMJ 2010;341:c4860Footnotesdoi:10.1136/bmj.c4863doi:10.1136/bmj.c4862doi:10.1136/bmj.c4861doi:10.1136/bmj.c4859Part of the costs of producing the BMJ supplement in which this article appeared were met by the British Heart Foundation. The article was commissioned and peer reviewed according to the BMJ’s usual process.Contributors and sources: JS wrote the first draft of this paper, drawing on preliminary findings from a review of research on public attitudes to death, dying, and bereavement commissioned by the National Council for Palliative Care and the National End of Life Care Programme and a survey of UK public attitudes commissioned by the National Coalition Dying Matters: Let’s Talk About It, to which all three authors belong. JF and ER provided comments on the first and subsequent drafts of this paper. All three authors agreed the final version. JS is guarantor.Competing interests: All authors have completed the Unified Competing Interest form at www.icmje.org/coi_disclosure.pdf (available on request from the corresponding author) and declare: JS had support from the National Council for Palliative Care and the National End of Life Care Programme for the submitted work; JF is a consultant to the Dying Matters coalition; no other relationships or activities that could appear to have influenced the submitted work.References↵Berger PL. The social reality of religion. Penguin, 1973.↵Bauman Z. Mortality, immortality and other life strategies. Polity Press, 1992.↵Health Care Commission. Spotlight on complaints. A report on second stage complaints to the NHS in England. Health Care Commission, 2009. www.cqc.org.uk/_db/_documents/Spotlight_on_Complaints_09_200903190539.pdf .↵Department of Health. End of life care strategy. Promoting high quality for all adults at the end of life. DH, 2008. www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_086277.↵Scottish Government. Living and dying well: a national action plan for palliative and end-of-life in Scotland. Scottish Government, 2008. www.scotland.gov.uk/Publications/2008/10/01091608/0.↵National Council for Palliative Care. Dying matters: let’s talk about it. 2010. www.dyingmatters.org.↵Seymour JE, Kennedy S, Arthur A, Pollock P, Cox K, Kumar A, et el. Public attitudes to death, dying and bereavement: a systematic synthesis. Executive summary. 2009. www.nottingham.ac.uk/nmp/documents/spcrg-public-attitudes-to-death-executive-summary.pdf.↵Burdette AM, Hill TD, Moulton BE. Religion and attitudes toward physician-assisted suicide and terminal palliative care. J Sci Study Religion2005;44:79-93.OpenUrlCrossRefWeb of Science↵O’Neill C, Feenan D, Hughes C, McAlister DA. Physician and family assisted suicide: results from a study of public attitudes in Britain. Soc Sci Med2003;57:721-31.OpenUrlCrossRefMedlineWeb of Science↵Clery E, McLean S, Phillips M. Quickening death: the euthanasia debate. In: Park A, Curtice J, Thomson K, Phillips M, Johnson M, eds. British social attitudes: the 23rd report—perspectives on a changing society. Sage for NatCen, 2007.↵Emanuel EJ. Euthanasia and physician-assisted suicide: a review of the empirical data from the United States. Arch Intern Med2002;162:142-52.OpenUrlFREE Full Text↵Rietjens JAC, van der Heide A, Onwuteaka-Philipsen BD, van der Maas PJ, van der Wal G. Preferences of the Dutch general public for a good death and associations with attitudes towards end-of-life decision-making. Palliat Med2006;20:685-92.OpenUrlFREE Full Text↵Lloyd-Williams M, Kennedy V, Sixsmith A, Sixsmith J. The end of life: a qualitative study of the perceptions of people over the age of 80 on issues surrounding death and dying. J Pain Symptom Manage2007;34:60-6.OpenUrlCrossRefMedlineWeb of Science↵Marie Curie Cancer Care. 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