The effect of a range of concentrations of ethanol on collagen biosynthesis in vitro was studied by measuring 14C-proline uptake and 14C-hydroxyproline production in embryonic chick tibia preparations. With increasing ethanol concentration there was decreasing proline incorporation. Hydroxyproline synthesis was relatively stimulated by low, but was progressively inhibited by higher, concentrations of ethanol. The effect of certain proprietary alcohols in this simple experimental preparation did not correlate with their ethanol content. The evidence indicates that certain of the congeners in alcoholic beverages are potentially cirrhogenic.